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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for the ‘Flyer Printing’ Category

Why You Should Outsource Online Flyer Printing

Saturday, April 10th, 2021

Flyers are small but good looking printed materials that are very useful in printing businesses. Although they can be printed online, they are used on a physical basis. Handing these over to newspaper and magazine vendors is extremely helpful in carrying out marketing promotions. There are many companies which can carry out online flyer printing in bulk, and their contacts are available online. However, to be able to get through to a wide variety of companies, it would be suitable to look for a reliable print coordinator first, who can make the necessary links.

How Does The Print Coordinator Work?

The Print Coordinator has a specific network for all the online flyer printing companies present in different parts of the world. Print Buyers do not have to pay them for searches, as the member companies already pay them. These printing services are part of win-win propositions for all since Print Buyers get good quality work done at reasonable rates and print companies receive repeat business. Since printing is an integral part of several businesses, many of them are able to provide print designs as well.

There are very few companies that will provide only flyer printing services. In addition to these, they will have solutions for printing cards, posters, and more. Clients need to check the profiles of different companies before choosing one, but the best bet would be to check the coordinator’s suggestions and choose accordingly. Most often than not, a balance between price, quality and service is very important.

Using Flyers

Flyers can be beautifully printed and used for the following purposes:

  • Showcasing new price lists
  • Product sheet preparation
  • Preparing marketing collaterals
  • Printing different kinds of data sheets
  • Providing handouts at trade shows
  • Giving home descriptions to clients
  • Latest car schemes
  • Preparation of Media Kits
  • Printing new takeaway restaurant menus for localities

The text present in a flyer is always composed by copywriters. Content is put down in a way such that is grasps customers’ attentions easily in a short period of time. Those interested to know more will read further to find relevant information about products or services. It takes 5-10 seconds for a customer on an average to decide whether he or she will proceed or not.

How Should Flyers be Designed?

Certain tips are necessary to ensure that companies are able to gain maximum advantage from flyers. They are as follows:

  • Do not forget to put the company’s brand logo on the flyer. It is a symbol for the customer to link products and services.
  • The use of color images is likely to create a greater impact than black and white images. Therefore, a suitable budget must be available for this print.
  • Catchy messages are absolutely necessary in the flyers, motivating customers to pick them up. At the same time, there should not be any spelling errors. Even a small spelling error is likely to create a negative impression of the company in question.

Outsourcing print jobs to another company is most helpful since it frees up time for other jobs.

Digital Technology Makes Cheap Flyer Printing Possible

Wednesday, March 24th, 2021

The most attractive and crisp way of describing a business and its products is through a flyer. Although it may seem easy, there is a lot of effort that goes into conceptualizing the design, font, and color of such a flyer. To make the plan visible on paper, it is important for the designing company to get in touch with a cheap flyer printing company. Printing is a large cost since flyers have to be printed in large numbers, which is why it makes sense to outsource the job.

Digital Print Technology is Available

Cheap flyer printing has been made possible due to the availability of digital print technology. Through this technology, a variety of digital images can be printed on different types of media substrates. The digital files can be sent directly to the digital printing press for images on photo paper, fabric, canvas, paper, and more substrates.

One Company to Contact

Now clients have to contact a single print coordinator to get print jobs done by one or more vendors. This has been made possible due to technology, and the coordinator ensures that the job is done at the most reasonable price. Although this opportunity may not be available everywhere, it is most convenient to get the job done, without too many fusses. It gives the client a chance to interact with print companies anywhere in the world.

Placing Bids

Based on the requirement of a client, different print companies place bids. The client goes through the bids that are shown by the print coordinator and chooses the most suitable one. The coordinator’s ensures that all deliverables agreed upon by both parties are completed within the set timeframe.

Things to Remember About Flyers

Businesses can benefit the most from flyers in the following ways:

  • Flyers must have the right kind of images that are relevant to the promotion. Good print quality always creates a positive impact on target customers
  • Flyers must have the brand logo, which will help to identify products and services, as well as for brand recall
  • Copywriters play major roles to ensure that no grammatical errors are present in the final text.

Flyers are meant to market businesses to people on the move, or the ones who have very little time. They are always displayed over one or two pages, one in most cases. Any customer looking for related products or services is likely to come across them, which is why they are often sent with newspapers. Good pictures and pinpointed text also help grab attention. The print design company has to come up with a design that is in tune with the requirements of the target audience.

Contact Reliable Companies

There may be a lot of companies in the market that are able to provide print services, but clients must remember to choose the reputed ones. More information about reputation can be obtained either through personal references or through the Internet. Rather than getting a shoddy job done, it is a better idea to wait for a little longer and find a suitable company.

Why Businesses Require a Flyer Printing Company

Tuesday, March 2nd, 2021

Small and colored documents like flyers are immensely helpful in marketing a business, despite the online boom. To get the flyers in order, it is necessary to get in touch with a reputed printing vendor. These days, many of these vendors have their own contacts with printing companies which allow them to provide high quality work at the best rates. Therefore, it would certainly be beneficial for a business to be in close touch with a flyer printing company.

Printing Integral for Several Businesses

There are a number of businesses for which printing flyers is absolutely essential. Therefore, they will need to get in touch with a top flyer printing company. Here’s a look at some of these businesses:

· Restaurants and Takeaways

· Institutions Offering Courses

· Schools

· Gyms and Fitness Centers

· Trade Shows

· Car Dealerships

· Media Kits

· Movie Halls

To create the best flyers, businesses need to hire printing companies with substantial years of experience in producing high quality flyers. Such flyers invariably have to be ordered in bulk, which means that the cost is also important.

Keeping Costs in Check

Making purchases in bulk automatically makes companies get bulk discounts, resulting in lower costs per unit. Flyers are either circulated in offices or in newspapers, which is why they are necessary in large numbers. Despite growth in the world of social media, there still is something special about a flyer or brochure that cannot be matched by the Internet- the touch and feel.

A customer who is able to touch and feel the print quality of a flyer will automatically form a certain impression of the business in question. Other than the print quality, it is also the written language being used on the flyer which makes a difference. Printing companies make use of certain color schemes to design flyers, which help customers understand brands better.

Tips for Designing Flyers

The tips mentioned below will help businesses get maximum benefits from flyers for their companies:

· Every flyer must compulsorily have a brand logo. Customers should never be left confused about the products or services being marketed to them.

· Colored images help to create greater impact as compared to B&W images

· Copywriters should use witty messages on the flyers that entice the customers to find out about the brand. Content should always be proof read to ensure that it is free from spelling errors.

Print Vendors Have the Resources

Print vendors coordinate printing activities with different companies around the world, thereby having the necessary resources to complete several print jobs. Multiple print companies will get into action to ensure that they get the job in hand. As soon as scope of work for the flyer is known, the print vendors will generate price quotes. The final printing companies will ensure that they provide work as a combination of price and quality.

Apart from flyers, the top printing companies all over the world can also print banners, bank cards, letterheads, magazines, car wraps, and billboards. With them handling the print jobs, businesses can concentrate on their expansion plans.

Promoting Business through Flyer Printing

Wednesday, February 3rd, 2021

These days, every business requires effective promotion to succeed. Whether you are running a small scale business or a medium, an attractive promotion technique is extremely essential to let people know about your brand and products. Now, most successful business organizations prefer using flyers for promotional activities. Whether you plan to put your products on discount deals or need to introduce a newly launched product in the market, flyers are best way to convey your message to the customers.

A lot of people say that because of the uncontrolled use of social media these days, it is a great option to promote your brand online. Still, the promotion through flyers works in an amazing way, actually much better than the online promotions. These days, there are several best flyer printing services available online, and you can choose one according to your specific needs.

While moving out for work if you get a flyer, then you will obviously read that on your way to the office. Therefore, promoting a business through flyer printing is absolutely the perfect way.

Benefits that a flyer promotion can serve you with are as follows:

Easy to reach the target audience

With the help of flyers, it gets very easy to promote your brand and business. You can choose the best flyer printing services online and get perfectly designed flyers for your business promotions. After that, you can get those flyers distributed to other places like parks, streets and you can even get them inserted in newspapers to reach homes.

Customers get attracted by creative advertisements

You can ask your flyer printing service provider to make it a bit more creative for attracting customers. And for that, you need to choose the best designs that align with the perfect content for the flyers. This technique will help your flyer advertisement to look unique and the customer as well gets your message in a creative way.

Easy to read on the move

A great benefit of using flyers for promotion is that the customers can easily carry that for reading on the move. When you visit a mall and someone gives you a flyer, then you will definitely look at that and go ahead reading that only if it looks attractive. This is the biggest advantage of promoting business through flyer printing.


In general, business promotions demand a lot of investment. But, promoting your brand through flyer printing gets very easy on your pocket. Additionally, it works amazingly when it comes to boosting the business growth and increasing profit ultimately.

Therefore, if you are also looking forward to promoting your brand and products in the best possible manner to earn higher profits and attract more customers, then it would be best to choose flyer printing. These days, there are multiple options available for printing services online, but you need to choose the best and the most reliable one as your brand image matters a lot.

Three Questions You Must Ask Before You Hire an Online Flyer Printing Service

Monday, January 4th, 2021

Finding a printing company that addresses the needs and priorities of a business takes some effort and time. After all, the quality of the print materials such as flyers, brochures, book covers, logos, and t-shirts will speak volumes about a brand. If the printing company offers cheap quality service, a business may tarnish its reputation completely. So, it’s prudent to evaluate the qualities of a printing company before hiring them. A company that works professionally and dedicatedly will always prioritize their customer’s different needs and offer them complete customization to ensure utmost satisfaction. Unfortunately, many people are still unaware of the best ways to hire a professional printing company. However, there are a few questions that they should ask to evaluate the qualities of a printing company. Let’s take a look at the following:

1. Can they Print Large Sized Papers?

A printing company should offer an out-and-out solution to all the printing requirements of a business. Otherwise, it takes a lot of time and effort for a business owner to find different printing companies to address their different business needs. It’s prudent to hire an online flyer printing company that also offers a complete range of solutions for all the printing requirements. The most difficult problem that people face while printing materials at a small place is that the cheap printers don’t allow printing any larger sized papers. So, anytime a business needs to print a poster for their trade show, they have to look for other professionals that offer the same. But it would be best to inquire whether the flyer printing company is offering the same facilities or not. In this case, business owners can save their time, effort, and money in the long run.

2. Do they Outsource the Projects?

If the printing company is outsourcing the project to some other company, it can be a deal-breaker for some businesses as it increases the turn-around time. However, it also depends upon the individual’s preferences, whether they want their printing companies to outsource the project or not. Some people only focus on the quality of the materials rather than checking these details. However, if anyone needs the materials to be printed on an urgent basis, it can lead to some future problems. So, this must be asked before hiring.

3. Do they Have their Own Artist?

Having a professional artist makes it easier for the customers to make any changes at the last moment. Sometimes, business owners don’t have any idea as to how they should print their materials, design their logos, etc. In such cases, an artist can help to get the job done with efficiency. A professional and qualified artist will also have an eye on the detail. A print company can ensure quality services if they have their own artists. These are a few questions one must ask before they hire a printing company.

Four Reasons Why Flyer Printing is Crucial for Business

Monday, December 7th, 2020

One of the essential components of business growth is its marketing strategy. It’s crucial for every business that the targeted customers come to know of it. Otherwise, businesses won’t be able to scale out in a brief time. However, promoting a business is a daunting task. There are innumerable marketing strategies that need to be taken into consideration in order to make the brand visible to everyone. A single wrong decision can lead to a major downfall in the long run. So, marketing strategies and tools play a crucial role in terms of business growth. One of the most preferred forms of marketing is flyer printing. It’s accredited as successful by major businesses of various industries. It’s a part of the traditional marketing plans, but it can be leveraged to build brand reputation and recognition. This is the reason why flyer printing services are booming in the market. Nowadays, there are online flyers printing services available that one can leverage instantly without any hitch. This flyer printing can be beneficial for businesses in several ways. Let’s take a look at the following:

1. Cost-Effective

One of the best benefits of using online flyer printing for brand marketing is that it’s cost-effective. Some businesses invest a huge amount of money in high-tech marketing equipment, but the impact of this traditional marketing material can never be overlooked. That’s the reason why major businesses have shifted to traditional advertising rather than digital advertising. Flyer printing can help a business to be successful without spending tons of money. Especially companies that are starting out in the industry can immensely benefit from flyer printing.

2. Highly Impactful

Preparing a marketing strategy isn’t a cakewalk. It involves a lot of creative frameworks to create a successful marketing strategy without spending too much. Also, it requires time as well. However, flyer printing can save a lot of time as it doesn’t require people to conduct any background research. It requires only a little effort and time to attract customers with the flyers, but it’s highly impactful if used in the right manner. The only thing where people should be careful about flyers is its place. The flyers need to be placed in the right position so that it becomes visible by the targeted customers.

3. Scope for Creativity

The success of marketing strategies largely depends on their creativity. Businesses can brainstorm unique ideas to use flyers in the most creative manner. People can receive professional assistance from flyer printing services. These professionals help their clients to create a top-notch creative flyer using high-quality printing materials. Businesses can also use personalization with their flyers to help it stand out among its competitors.

4. These are Appealing

Traditional marketing has its own unique benefits. Businesses of all sizes can immensely benefit from these traditional marketing materials, especially the flyers. The best part of using flyers is that people can be instantly attracted to these flyers due to their appealing features. So, flyer printing can certainly help a business to succeed in the long run.

One of the effective marketing tool: color flyer printing

Thursday, November 5th, 2020

It can be daunting to start on a business’ marketing campaign with a small budget. Either you prefer not to sell at all or mistakenly pick a tactic because it is reasonably priced. You fault yourself, or even worse, the product when the marketing attempts fail to succeed in the way you had hoped. Look no further than color flyer printing if you are looking for a reliable marketing option and fairly priced.

Why do you need flyers in color?

Color flyer printing is a compelling method for promotions. It is also the cheapest option you can find for publicity. No postage is required, unlike postcards. In comparison to brochures, the person carrying the flyer reads casually. In a snap, color flyers get the attention of potential clients. When used in ads, they should be viewed as a means of communication since a well-thought-out, well-designed flyer would talk to people before they have started reading what it says.

Flyers are an integral part of the growth of small businesses within the local community. Print advertising is a time-tested and cost-effective advertising tool with the potential to produce quick answers and boost revenue immediately.

Honesty is the safest strategy at all times.

You can always try never to pledge something that you do not expect or will not accomplish when determining what eye-grabbing deals or text to include in your flyers. Any customer reading your flyer will believe the deals and promises written on it to be valid. Some failure or snare can make you and your business feel troubled. One unhappy customer is required to spoil the business’s reputation — no matter how good it may be.

Go to a commercial printer of good quality that has a proven track record.

Small companies typically go to substandard printers for their color flyer printing supplies to save on printing costs. This is usually the incorrect step to take into account the decline in the output of your prints. The content of your flyers represents the image of your brand. So, ask yourself, do you really want your business to be portrayed by a distorted flier with dull colors?

Add Call To Action

Commanding a copy with a “Call to Action” such as “Order Now” is one of the most critical components of your full-color flyer style. It is a must-have for a provocative or catchy title written expressly to hook up the target market. Defining specifically what you expect your clients to do and urging them to respond immediately. Be sure that you let your clients know how they will profit from your goods or services. Encourage clients to use bonuses or discounts to act now.

Follow these instructions and try to adhere to these tips, and make better flyer designs as you are on your way. A bold, strong, and exclusive publicity strategy would be your full color printed flyer, guaranteed to impress clients and stand out from the rest. It will also allow you to produce a special and innovative full-color flyer that will leave a lasting impact on your clients by using a reliable online printing service with free flyer product templates. Regardless of their limited scale, printing color flyer will aid you with your marketing requirements.

Online Flyer Printing as a Way to Market Your Business

Friday, August 7th, 2020


Looking for small documents to market your business? It might be a good idea to consider online flyer printing at a reasonable cost for your company. This is just a one or two page document prepared on colorful paper to make your business attractive for customers. Companies understand that for such flyers to make business sense, they need to be priced at affordable rates, which is why they are prepared to offer you printing services from around the globe. (more…)

Custom Printing: Print Flyers vs. Online Flyers

Monday, November 7th, 2011

I read an article today suggesting that on-line flyers would replace print flyers, not immediately, but in the next five to ten years.

The article noted that flyer printing is a large expense for retail establishments, and from the point of view of the offset or digital custom printing services, flyer printing generates abundant revenue.

I have some thoughts on digital flyers, since I have been receiving them in my email box for some time now.

1. Digital flyers are useful for researching goods or services: When I’m already on the computer, digital flyers are welcome and useful if I am searching for a particular item. Therefore, I often read or at least skim email flyers about computer hardware and software. Some digital flyers or magazines even have useful links to product reviews or videos.

2. But they can be annoying when you’re not interested in the product or service: If I’m not looking for a particular item, I’ll delete the digital flyer without even skimming it. In fact, I delete about 90 percent of the promotional emails I receive without glancing at them, based entirely on their subject lines. (But I don’t throw out any physical mail or print flyers without at least glancing at them.)

3. Print flyers are hard to dismiss entirely: In contrast to digital flyers, I like to peruse the print flyers from the local community newspaper: computer circulars, entertainment items, sporting goods, etc. I am more likely to give these a little more time than online flyers, and I may notice sale items I had not actively been looking for. Granted, I’m middle-aged and grew up reading paper-based flyers. Younger folk may approach this differently.

4. Smartphones have tiny screens, so reading online flyers can be difficult: If I’m not in front of my computer, there’s almost no chance that I’ll look at a digital flyer. My smartphone screen is too small, and the browser is too slow to make viewing an online flyer pleasurable. And, I like the spontaneity of a paper-based flyer. I can glance at it, put it down, and pick it up later. Tablets may change this over time, although I think notebook computers and netbook computers (or anything else that doesn’t give instant access to a web browser of sufficient, comfortable reading size) won’t compete with paper-based advertising when I’m not actively searching for information on a computer.

5. Mixed reviews: I’ve read in various marketing journals that mobile advertising is expanding its reach. However, I’ve also read in other marketing magazines and US Postal Service periodicals that print catalogs drive people to the Internet and that more people buy from Internet sites if they have also received and reviewed a print catalog. In other journals, I’ve even read that many people actually find the plethora of online ads distracting or irritating.

6. Online is eco-friendly, or is it: Online flyers are touted as an eco-friendly alternative to paper. Personally, I think the motive in embracing eco-friendly technology is laudable; however, I have also read that computer server farms consume a lot of energy created from fossil fuels. So maybe they’re not so eco-friendly. I’ve also read that more trees are planted by paper manufacturers than are harvested for making paper. Custom printing on paper ensures that timber lands remain timberlands and are not replaced with roads and buildings. Again, being eco-friendly is notable, but I think this is a more complex issue than it appears on the surface.

7. Printing and distributing paper flyers is expensive. Granted. There may well be an argument for targeting prospective clients more precisely; cleaning mailing lists; reducing print runs; using variable data information to make flyer printing a more targeted endeavor; and pairing print flyers with online media.

The Internet Is More of a “Pull” Medium

Aside from the “pop-up” ads that appear on your screen when you least expect them, the Internet is more of a “pull” medium, and print flyers are more of a “push” medium, to use current marketing parlance. Each has its place. If someone leaves a print flyer rolled up and shoved bewteen your doorknob and the door jamb, you will probably at least glance at it before you throw it away. Maybe it will get you thinking about the new surface coating your driveway needs. If you’re online looking for vendors who will resurface your driveway, the Internet is a good way to garner a huge amount of information (including product and service reviews) quickly. But if you’re not looking for such a vendor, and an online flyer on driveway resurfacing appears in your email inbox, chances are that you will just hit “delete.”


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