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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Flyer Printing’ Category

Three Questions You Must Ask Before You Hire an Online Flyer Printing Service

Monday, January 4th, 2021

Finding a printing company that addresses the needs and priorities of a business takes some effort and time. After all, the quality of the print materials such as flyers, brochures, book covers, logos, and t-shirts will speak volumes about a brand. If the printing company offers cheap quality service, a business may tarnish its reputation completely. So, it’s prudent to evaluate the qualities of a printing company before hiring them. A company that works professionally and dedicatedly will always prioritize their customer’s different needs and offer them complete customization to ensure utmost satisfaction. Unfortunately, many people are still unaware of the best ways to hire a professional printing company. However, there are a few questions that they should ask to evaluate the qualities of a printing company. Let’s take a look at the following:

1. Can they Print Large Sized Papers?

A printing company should offer an out-and-out solution to all the printing requirements of a business. Otherwise, it takes a lot of time and effort for a business owner to find different printing companies to address their different business needs. It’s prudent to hire an online flyer printing company that also offers a complete range of solutions for all the printing requirements. The most difficult problem that people face while printing materials at a small place is that the cheap printers don’t allow printing any larger sized papers. So, anytime a business needs to print a poster for their trade show, they have to look for other professionals that offer the same. But it would be best to inquire whether the flyer printing company is offering the same facilities or not. In this case, business owners can save their time, effort, and money in the long run.

2. Do they Outsource the Projects?

If the printing company is outsourcing the project to some other company, it can be a deal-breaker for some businesses as it increases the turn-around time. However, it also depends upon the individual’s preferences, whether they want their printing companies to outsource the project or not. Some people only focus on the quality of the materials rather than checking these details. However, if anyone needs the materials to be printed on an urgent basis, it can lead to some future problems. So, this must be asked before hiring.

3. Do they Have their Own Artist?

Having a professional artist makes it easier for the customers to make any changes at the last moment. Sometimes, business owners don’t have any idea as to how they should print their materials, design their logos, etc. In such cases, an artist can help to get the job done with efficiency. A professional and qualified artist will also have an eye on the detail. A print company can ensure quality services if they have their own artists. These are a few questions one must ask before they hire a printing company.

Four Reasons Why Flyer Printing is Crucial for Business

Monday, December 7th, 2020

One of the essential components of business growth is its marketing strategy. It’s crucial for every business that the targeted customers come to know of it. Otherwise, businesses won’t be able to scale out in a brief time. However, promoting a business is a daunting task. There are innumerable marketing strategies that need to be taken into consideration in order to make the brand visible to everyone. A single wrong decision can lead to a major downfall in the long run. So, marketing strategies and tools play a crucial role in terms of business growth. One of the most preferred forms of marketing is flyer printing. It’s accredited as successful by major businesses of various industries. It’s a part of the traditional marketing plans, but it can be leveraged to build brand reputation and recognition. This is the reason why flyer printing services are booming in the market. Nowadays, there are online flyers printing services available that one can leverage instantly without any hitch. This flyer printing can be beneficial for businesses in several ways. Let’s take a look at the following:

1. Cost-Effective

One of the best benefits of using online flyer printing for brand marketing is that it’s cost-effective. Some businesses invest a huge amount of money in high-tech marketing equipment, but the impact of this traditional marketing material can never be overlooked. That’s the reason why major businesses have shifted to traditional advertising rather than digital advertising. Flyer printing can help a business to be successful without spending tons of money. Especially companies that are starting out in the industry can immensely benefit from flyer printing.

2. Highly Impactful

Preparing a marketing strategy isn’t a cakewalk. It involves a lot of creative frameworks to create a successful marketing strategy without spending too much. Also, it requires time as well. However, flyer printing can save a lot of time as it doesn’t require people to conduct any background research. It requires only a little effort and time to attract customers with the flyers, but it’s highly impactful if used in the right manner. The only thing where people should be careful about flyers is its place. The flyers need to be placed in the right position so that it becomes visible by the targeted customers.

3. Scope for Creativity

The success of marketing strategies largely depends on their creativity. Businesses can brainstorm unique ideas to use flyers in the most creative manner. People can receive professional assistance from flyer printing services. These professionals help their clients to create a top-notch creative flyer using high-quality printing materials. Businesses can also use personalization with their flyers to help it stand out among its competitors.

4. These are Appealing

Traditional marketing has its own unique benefits. Businesses of all sizes can immensely benefit from these traditional marketing materials, especially the flyers. The best part of using flyers is that people can be instantly attracted to these flyers due to their appealing features. So, flyer printing can certainly help a business to succeed in the long run.

One of the effective marketing tool: color flyer printing

Thursday, November 5th, 2020

It can be daunting to start on a business’ marketing campaign with a small budget. Either you prefer not to sell at all or mistakenly pick a tactic because it is reasonably priced. You fault yourself, or even worse, the product when the marketing attempts fail to succeed in the way you had hoped. Look no further than color flyer printing if you are looking for a reliable marketing option and fairly priced.

Why do you need flyers in color?

Color flyer printing is a compelling method for promotions. It is also the cheapest option you can find for publicity. No postage is required, unlike postcards. In comparison to brochures, the person carrying the flyer reads casually. In a snap, color flyers get the attention of potential clients. When used in ads, they should be viewed as a means of communication since a well-thought-out, well-designed flyer would talk to people before they have started reading what it says.

Flyers are an integral part of the growth of small businesses within the local community. Print advertising is a time-tested and cost-effective advertising tool with the potential to produce quick answers and boost revenue immediately.

Honesty is the safest strategy at all times.

You can always try never to pledge something that you do not expect or will not accomplish when determining what eye-grabbing deals or text to include in your flyers. Any customer reading your flyer will believe the deals and promises written on it to be valid. Some failure or snare can make you and your business feel troubled. One unhappy customer is required to spoil the business’s reputation — no matter how good it may be.

Go to a commercial printer of good quality that has a proven track record.

Small companies typically go to substandard printers for their color flyer printing supplies to save on printing costs. This is usually the incorrect step to take into account the decline in the output of your prints. The content of your flyers represents the image of your brand. So, ask yourself, do you really want your business to be portrayed by a distorted flier with dull colors?

Add Call To Action

Commanding a copy with a “Call to Action” such as “Order Now” is one of the most critical components of your full-color flyer style. It is a must-have for a provocative or catchy title written expressly to hook up the target market. Defining specifically what you expect your clients to do and urging them to respond immediately. Be sure that you let your clients know how they will profit from your goods or services. Encourage clients to use bonuses or discounts to act now.

Follow these instructions and try to adhere to these tips, and make better flyer designs as you are on your way. A bold, strong, and exclusive publicity strategy would be your full color printed flyer, guaranteed to impress clients and stand out from the rest. It will also allow you to produce a special and innovative full-color flyer that will leave a lasting impact on your clients by using a reliable online printing service with free flyer product templates. Regardless of their limited scale, printing color flyer will aid you with your marketing requirements.

Online Flyer Printing as a Way to Market Your Business

Friday, August 7th, 2020

Flyer-Printing

Looking for small documents to market your business? It might be a good idea to consider online flyer printing at a reasonable cost for your company. This is just a one or two page document prepared on colorful paper to make your business attractive for customers. Companies understand that for such flyers to make business sense, they need to be priced at affordable rates, which is why they are prepared to offer you printing services from around the globe. (more…)

Custom Printing: Print Flyers vs. Online Flyers

Monday, November 7th, 2011

I read an article today suggesting that on-line flyers would replace print flyers, not immediately, but in the next five to ten years.

The article noted that flyer printing is a large expense for retail establishments, and from the point of view of the offset or digital custom printing services, flyer printing generates abundant revenue.

I have some thoughts on digital flyers, since I have been receiving them in my email box for some time now.

1. Digital flyers are useful for researching goods or services: When I’m already on the computer, digital flyers are welcome and useful if I am searching for a particular item. Therefore, I often read or at least skim email flyers about computer hardware and software. Some digital flyers or magazines even have useful links to product reviews or videos.

2. But they can be annoying when you’re not interested in the product or service: If I’m not looking for a particular item, I’ll delete the digital flyer without even skimming it. In fact, I delete about 90 percent of the promotional emails I receive without glancing at them, based entirely on their subject lines. (But I don’t throw out any physical mail or print flyers without at least glancing at them.)

3. Print flyers are hard to dismiss entirely: In contrast to digital flyers, I like to peruse the print flyers from the local community newspaper: computer circulars, entertainment items, sporting goods, etc. I am more likely to give these a little more time than online flyers, and I may notice sale items I had not actively been looking for. Granted, I’m middle-aged and grew up reading paper-based flyers. Younger folk may approach this differently.

4. Smartphones have tiny screens, so reading online flyers can be difficult: If I’m not in front of my computer, there’s almost no chance that I’ll look at a digital flyer. My smartphone screen is too small, and the browser is too slow to make viewing an online flyer pleasurable. And, I like the spontaneity of a paper-based flyer. I can glance at it, put it down, and pick it up later. Tablets may change this over time, although I think notebook computers and netbook computers (or anything else that doesn’t give instant access to a web browser of sufficient, comfortable reading size) won’t compete with paper-based advertising when I’m not actively searching for information on a computer.

5. Mixed reviews: I’ve read in various marketing journals that mobile advertising is expanding its reach. However, I’ve also read in other marketing magazines and US Postal Service periodicals that print catalogs drive people to the Internet and that more people buy from Internet sites if they have also received and reviewed a print catalog. In other journals, I’ve even read that many people actually find the plethora of online ads distracting or irritating.

6. Online is eco-friendly, or is it: Online flyers are touted as an eco-friendly alternative to paper. Personally, I think the motive in embracing eco-friendly technology is laudable; however, I have also read that computer server farms consume a lot of energy created from fossil fuels. So maybe they’re not so eco-friendly. I’ve also read that more trees are planted by paper manufacturers than are harvested for making paper. Custom printing on paper ensures that timber lands remain timberlands and are not replaced with roads and buildings. Again, being eco-friendly is notable, but I think this is a more complex issue than it appears on the surface.

7. Printing and distributing paper flyers is expensive. Granted. There may well be an argument for targeting prospective clients more precisely; cleaning mailing lists; reducing print runs; using variable data information to make flyer printing a more targeted endeavor; and pairing print flyers with online media.

The Internet Is More of a “Pull” Medium

Aside from the “pop-up” ads that appear on your screen when you least expect them, the Internet is more of a “pull” medium, and print flyers are more of a “push” medium, to use current marketing parlance. Each has its place. If someone leaves a print flyer rolled up and shoved bewteen your doorknob and the door jamb, you will probably at least glance at it before you throw it away. Maybe it will get you thinking about the new surface coating your driveway needs. If you’re online looking for vendors who will resurface your driveway, the Internet is a good way to garner a huge amount of information (including product and service reviews) quickly. But if you’re not looking for such a vendor, and an online flyer on driveway resurfacing appears in your email inbox, chances are that you will just hit “delete.”

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