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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Archive for June, 2014

Custom Printing: Benefits of Using Print Spec-Sheets

Monday, June 30th, 2014

A friend of a custom printing colleague recently asked a question reflecting his growing frustration. “When I send out emails about upcoming jobs, why do print sales reps always ask for information I’ve already covered in my email, and why do they ask other questions about irrelevant aspects of the job?” (more…)

Package Printing: Indigo, Scodix, and Highcon, Oh My

Saturday, June 28th, 2014

In the movie The Graduate, Mr. McGuire tells Benjamin, Dustin Hoffman’s character, that he has one word for him regarding his future success: “Plastics.” To update this 1967 movie quote and apply it to the present state of printing, I’d say the word is “packaging,” and Highcon, Scodix, and HP will reap the benefits. (more…)

Custom Printing: Anatomy of a Shipping Pallet or Skid

Thursday, June 26th, 2014

There’s no better way to truly understand a process until you do it. This goes for custom printing and shipping as well as other business processes. (more…)

Book Printing: Finessing the Weight/Thickness of a Book

Tuesday, June 24th, 2014

One of my current clients used to work for me back in the ’90s, when I was an art director. She is a shrewd print buyer and very knowledgeable about commercial printing. So I was a bit amused and pleased to hear from her today about a print book I’m brokering for her. (more…)

Commercial Printing: Selecting Ink Colors for Design

Sunday, June 22nd, 2014

Color choice is a major tool in design for any printed or virtual image. Colors elicit emotion and give subtle clues as to the meaning of an ad, print book cover, poster, or website. (more…)

Custom Printing: Controlling Eye Flow Across the Gutter

Friday, June 20th, 2014

Since the house fire, I’ve been scouring thrift stores to rebuild my business library. Today I found a great print book for $2.00, used: Design Basics Index by Jim Krause.

I’ve always been a firm believer in fundamentals, the building blocks of any discipline, and this book delivers in spades on this front. You can jump in and out of the print book and learn something new or remember something you’d forgotten each time you open the cover. (more…)

Commercial Printing: Resampling Photoshop Images

Wednesday, June 18th, 2014

I received an email last night from an associate who is a print book designer. The email read, “What is the proper resolution for an image in Photoshop?” I knew he had the answer: Twice the line screen of the printed image (i.e., 300 dpi for a 150-line printer’s halftone screen with the image reproduced full size—no enlargement or reduction). (more…)

Poster Printing: Is It a Litho or a Screen Print?

Monday, June 16th, 2014

My fiancee and I both fell in love with a poster we found at a thrift store yesterday. The poster depicts a caricature of a horse in lion tamer’s garb with a whip, holding a top hat in one hoof. He looks ornery. The background sans serif type reads “CYRK.” (more…)

Brochure Printing: Paper Color Affects the Ink Color

Thursday, June 12th, 2014

We all learn from our mistakes. In an ideal world, we may even learn from the mistakes of others and then not make our own.

In this light, I want to tell you a story about choosing paper for a brochure print job I designed about twenty years ago. My boss, the Director of Publications, suggested that I print the brochure on a warm coated custom printing stock to differentiate it from other marketing materials we had been circulating. It seemed like a good idea at the time. (more…)

Commercial Printing: Intriguing Facts About Fonts

Tuesday, June 10th, 2014

I would encourage you to use Google Images (as well as Google Web) to find samples of each type characteristic or category. Type “Google Images,” then search for “Modern” Type, for instance. You can find detailed images and descriptions in this way. (more…)


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