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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Blog Articles for PrintIndustry.com

Archive for November, 2012

Commercial Printing: B&B’s “Look” Hits It Dead Center

Thursday, November 29th, 2012

I visited a retail clothing store with my fiancée today. I went in because she wanted to see the shop, but I quickly got lost in the way the décor of the store, its wall and floor signage, lighting, wall paint colors, merchandise tags, music, and avant garde employee attire all came together to create a coherent, bold atmosphere. (Let’s call the store B&B, to make it somewhat of a hypothetical example of good marketing and design.) (more…)

Commercial Printing: The Direction of Digital Printing Is Up, Up, Up

Saturday, November 24th, 2012

I read an interesting article today about the future of digital custom printing. It seems to be very, very bright. The article on WhatTheyThink.com, entitled “drupa 2012, the Inkjet drupa…Again? The New Face of Print” notes that “…there were 46.1 billion color digital pages printed in 2010, and that number will jump to nearly 130 billion by 2015.” (more…)

Commercial Printing: New Technology Saves Both Toner and Money

Tuesday, November 20th, 2012

A colleague brought to my attention an article from Zdnet.com, “The Print Tech That’s Turning Saving Pixels into Saving Millions,” written by David Shamah and reprinted from Tel Aviv Tech. (more…)

Custom Printing: There’s a Growing Market for Package Printing

Friday, November 16th, 2012

As I’ve said many times in past PIE Blog posts, I’m always looking for growth sectors in commercial printing. Not only do I believe they exist, but I’m also seeing proof in the articles I read every day. (more…)

Large Format Printing Services: Printed Bed Sheets

Thursday, November 15th, 2012

My fiancee brought home new printed sheets last week, and I was truly impressed with the strides that have been made in digital large format printing on fabrics. The sheets were covered with handwritten letters and images of envelopes spread across the large, queen-size format. Handwritten text in some areas included drop shadows in gray type, and there were stamps printed in orange and black. (more…)

Annual Reports: Slick Magazines for the Corporate Set

Friday, November 9th, 2012

Wikipedia defines an annual report as “a comprehensive report on a company’s activities throughout the preceding year.” It is “intended to give shareholders and other interested people information about the company’s activities and financial performance.” (more…)

Holograms vs. Lenticular Prints: Labels, Stickers, Decals, and Pressure Sensitive Products

Wednesday, November 7th, 2012

What is a hologram and what is a lenticular print? How can you distinguish between the two, and when is it appropriate to print one vs. the other? (more…)

Rack & Door Hanger Cards: A Cheap and Effective Way to Advertise

Monday, November 5th, 2012

The goal of a rack card is to capture the attention of paying customers while they wait in line to complete transactions. Traditionally, rack cards have promoted services and destinations related to tourism. (more…)

Catalog Printing: Online Marketing May Not Be Enough

Thursday, November 1st, 2012

Depending on what you read, direct mail is either a viable marketing tool when paired with online promotions or it is dying. (more…)

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