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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for October, 2011

Custom Printing Is Alive and Well in Ocean City

Sunday, October 30th, 2011

On a recent trip to Ocean City I made it a point to determine exactly what kind of custom printing market existed. I wanted to expand my print brokering reach into this Maryland city, and I was doing some market research. I was able to enter the environment as an objective observer and identify what was, and what was not, being printed and to see how this reflected the characteristics of the audience, the visitors to this ocean resort town. (more…)

Postcard Printers Mix Postcards with PURL’s for Maximum Effect

Monday, October 24th, 2011

People say that print is dead, but I know better. Every time I look in the mailbox, I have a stack of mail.

From what I have read in trade journals, direct mail magazines, on-line news, and Post Office publications, although the stream of First Class mail has slowed down (due to online banking and email), direct mail marketing has actually increased its scope. And what better, cheaper, and more effective mode of direct mail can you choose than marketing postcards? Particularly when combined with Internet landing pages. (more…)

Book Printing Case Study: Digital vs. Offset Printing and Paper Opacity

Saturday, October 22nd, 2011

A client of mine recently reprinted a small booklet. It actually wasn’t due to any errors. The book was just very popular, and she had run out of copies. My client had initially printed 300 each of two versions (one in Spanish and one in English) at a custom printing vendor with both offset and digital equipment. (more…)

Book Printing Case Study: Getting Bids for a Coffee-Table Photo Book

Thursday, October 20th, 2011

Normally I can get coffee table book printing costs for my print brokering clients rather quickly and easily. I work with printing companies of every sort (printing services that specialize in books, large-format banners, marketing collateral, etc.). But a unique project came to me recently that posed challenges, a small book of photographs. The photographer had solicited pricing from various on demand book printing suppliers she had found on the Internet and had opted instead for higher quality and a lower unit price. (more…)

Custom Label Printing: Inkjet Technology Provides Accurate, Durable Labels

Monday, October 17th, 2011

Digital printing is making inroads everywhere, and custom label printing is no exception. Not long ago, if you wanted to print custom labels, your best option was to look for printing companies offering flexography (printing with inked, rubber relief plates). Issues to consider included ink rub resistance, and how to imprint individual barcodes or sequential numbering on the labels. Digital printing is an ideal solution, given these requirements, although not all printing companies have this technology yet. (more…)

Brochure Printing: Design Tools to Help Position Your Brand

Friday, October 14th, 2011

Think of your next brochure printing run as an advertisement. Everything you design and print is really an ad because it presents your company, or your client’s company, in a certain positive light. The paper choice, typeface, choice of colors, even the way you fold the brochure, all say something about the values and goals of the company. When potential clients pick up the brochure, they either like it or they don’t. If they like it, they read further and ask themselves, “What’s in it for me.” (more…)

Custom Printed 3 Ring Binders: Materials, Rings, and Printing Options

Tuesday, October 11th, 2011

So you have been asked to design a binder and find a three ring binder printing company to manufacture the job. What are your options? Where do you even start? First, separate the job into two components, the binder boards and the rings or posts. (more…)

Poster Printing: A Multitude of Imaging Options

Wednesday, October 5th, 2011

A dramatic poster can take your breath away. Think of the building wraps you have seen covering entire exterior walls of high rises. Even smaller posters, such as those in movie theaters, can touch you deeply. At their simplest level, posters are advertisements for any number of products, services, or lifestyles. (more…)


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