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Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at

Blog Articles for

Archive for January, 2011

Welcome to PIE’s New Printing Blog

Sunday, January 30th, 2011

Printing is alive and well, and it always will be. Just look in your mailbox. Where there once were only a few options, like offset, gravure, and letterpress, now there is an abundance of choice: offset, digital, large format printing. The list goes on.

Hello. My name is Steven Waxman. For the past decade, I have been writing the Quick Tips column for the PIE website each month, providing information on trends in digital and offset printing, and offering advice on how you can buy these services more efficiently and economically. Knowledge is power, and my goal has been to empower you as print buyers. To expand upon this a bit, PIE will be initiating a new blog to educate print buyers and to discuss current trends and technologies in the printing field.

It’s ironic that we’re discussing printing on a website, isn’t it? The Internet is adding dimension and richness to printed communications. It’s supporting ink-on-paper by making it easier to find sources for quality business printing. It also provides opportunities for two-way communication about topics of interest.

At an ever increasing rate, the challenge for printing companies is to help their clients choose the best medium for communication for a particular audience at a particular time and place, to achieve a specified goal. And this often depends on blending various ink-on-paper and toner-on-paper technologies.

Maybe a company wants to merge its client list with a Photoshop image to provide a digitally printed, personalized calendar, prominently noting each client’s name written in the sand on the beach in the photo.

Possibly a company wants to print a digital or offset brochure or postcard (brochure printing) (postcard printing) that can be paired with a personal web page (PURL).

Perhaps a company is looking for on-demand book printing services to selectively bind short-run versions of text books (each with different content) (book printers) (on-demand book printers) (short-run book printers).

Or they may even need large format printing (large-format printing) for a huge poster: an image to wrap around the side of a building or a vehicle.

It’s a view of the future (and the present). And it includes printers and printing.

This marriage of digital and offset printing with Internet technology is known by many names, including “convergence” and “integrated marketing.” Increasingly, printing companies seek to partner with clients to help them craft their communications strategy. Printers are working to provide superior service and quality business printing in order to help raise their clients’ market share and boost their return on investment.

The key word here is “partner.” Printing companies and print buyers are coming together for mutual gain.

This is the future of printing, involving new technology and a focus on partnerships. In this spirit, the Printing Industry Exchange will initiate a new printing blog. Think of it more as a forum. The goal is not to duplicate the the Quick Tips newsletter but to complement it. The newsletter will continue to provide information on how to be a prudent print buyer by understanding and leveraging current technologies. In contrast, the PIE Blog will provide an opportunity for print buyers and printing companies within the PIE community to exchange thoughts and information, pose questions, and vent frustrations, in addition to learning about new printing technologies and techniques.

I will facilitate the discussion, and I will ask all of you to share your thoughts and experiences so that we can all benefit.

Sample PIE Blog #1

Let’s start with an example of how we envision the PIE Blog. First, here are a few provocative questions to get you thinking:

How can offset printers bolster their competitive edge and increase market share? What printing services do print buyers need their vendors to add (such as mailing services, fulfillment, digital storefront and print-on-demand services, or large format printing for producing signage and point-of-purchase displays)? What other services can printers offer to print buyers to shift their focus from price alone to the additional benefits of their printer’s knowledge, experience, service ethic, and commitment to quality?

Now it’s your turn. Let me know what you think. I will share it with our readers, and, hopefully, your comments will provoke further thought and discussion.

All You Need to Know About Printed Business Cards

Monday, January 3rd, 2011

One of the most powerful advertising and marketing media, Business Cards are indispensable for every businessmen or a company official. Business card printing services are popular because of business cards’ high utility and low cost. Business cards play a crucial role in marketing your business and making its presence felt amongst a wide audience.

Benefits of Business Cards Printing

The printing of business cards is highly useful because of the several benefits offered by them, such as:

  • Business cards are not very expensive and can even be printed in small numbers. An ideal option for small businesses to create awareness and market their products and services, business cards are cost effective as well.
  • Business cards can include a lot of information despite their small size. In addition to your contact information you can include some advertising material, or even offer a deal or a coupon or special schemes to your prospective and existing customers. However, one should be careful about not overcrowding the printed business card with irrelevant information.
  • They are highly useful because of their small size. Customers or associates find it easy to keep and track them when required. They can even be kept in one’s purse or special card holders that can easily fit into a pocket.
  • Business cards have a long life and can stay on forever unless the information mentioned on it changes.
  • They act as a symbol of your company and continue to remind the holder about you and your business.
  • They can be printed in color or black & white, depending on your preference
  • Business cards are also easy to design

Needless to say, business cards continue to play a crucial role in every business even today.

Business Cards Printing Services: Prerequisites

The quality and type of printing are very important to ensure that your business card not only catches the attention of the viewer but also manages to sustain their interest for a long time. Thus, printed business cards specialty items that should ensure that

  • The right information is provided in the right format
  • Information provided is not too much
  • Information is clearly legible and understandable
  • Printing is clear
  • The paper and ink used are of good quality
  • The business card is of standard size
  • It makes use of the right graphics and logos that are readable

Ensure that your printed business cards convey the right message while being attractive enough to hold people’s attention.


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