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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for the ‘Pocket Folder Printing’ Category

Custom Pocket Folders: Options for an Interior Brochure

Monday, December 7th, 2015

I have never been one to take “no” for an answer. Regarding a recent print brokering job of a custom pocket folder containing a brochure insert, I thought it would be economical to print a long run of the pocket folder and short, digital runs of the interior brochure to allow for easy content updates. (more…)

Pocket Folder Printing: Pocket Folder/Brochure Update

Wednesday, October 7th, 2015

They say, “Necessity is the mother of invention,” and a recent creative solution provided by a print brokering client of mine exemplifies this approach–totally. (more…)

Pocket Folder Printing: Some Paper Considerations

Monday, September 21st, 2015

It helps to learn to think like a printer or, more specifically, to think like a printing press.

I had been working with a print brokering client to conceptualize a custom pocket folder with a brochure saddle stitched into its center fold. I had been thinking of sheet sizes appropriate for the digital printing I had suggested for the interior pages, but I really had not given much thought to the pocket folder paper stock, other than to tell my client I thought she should consider 110#, 120# or 130# cover stock weight. (more…)

Custom Pocket Folders: Think About the Press Sheet Size

Wednesday, August 19th, 2015

Sometimes you just don’t think, or at least I don’t. I am pricing out an extremely short press run of a pocket folder (100 to 250 copies) with a 4-page or 8-page insert for a brokering client. I had mentioned this before in the PIE Blog. (more…)

Custom Pocket Folders: Multiple Copies on a Single Page

Sunday, July 20th, 2014

It is unusual for a printer to print only one copy of your brochure, poster, custom pocket folder, or print book signatures on a press sheet when he produces your job via sheetfed offset lithography. This would not be efficient. Nor would it be economical. (more…)

Commercial Printing: Keeping Diecutting Costs Down

Thursday, February 27th, 2014

My fiancee and I just installed a standee for 300: Rise of an Empire. It was large, complex, and surprisingly reminiscent of another large format print standee we had recently installed for The Hobbit. Not that the graphics were in any way similar. Rather, it was the structure of the standee that gave me a deja vu. (more…)

Pocket Folder Printing: Upgrade Your Pocket Folders

Monday, September 30th, 2013

Here are a few things to consider when designing customized pocket folders. Some of these ideas will save you money while providing a quality product. Others will work subconsciously on your clients and prospects to give a sense of luxury and expense to your custom pocket folders. (more…)

Printing Custom Pocket Folders

Tuesday, October 9th, 2012

Custom pocket folders are both functional and a good marketing tool. If you’ve ever received a pocket folder containing a stack of printed samples from a custom printing vendor, you appreciate the way everything stays together in the folder, allowing you to file it for future reference. Conversely, custom pocket folders present an image of the commercial printing provider as aesthetically savvy and technologically astute. (more…)

Custom Pocket Folders: How to Choose a Printing Press

Thursday, July 28th, 2011

A client came to me recently with a question about custom pocket folder printing. She and I had been working with a local custom printing service with an HP Indigo digital press. My client had a short-run pocket folder (250 copies) to print, and she wanted to know whether the Indigo would be appropriate. The pocket folder dimensions were 9” x 12” plus a 4” pocket with no build. Could an Indigo print this short-run custom pocket folder job? (more…)


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