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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Archive for March, 2015

Custom Printing: Digital Inkjet Printing on Floorboards

Monday, March 30th, 2015

I had mentioned about nine months ago that my fiancee’s house had burned. Now we are in the rebuilding phase after the house fire, so I am reviewing more samples of flooring than I really want to see. Ironically, many of them have looked like wood but have been a manufactured, inkjet printed flooring product. (more…)

Custom Printing: A Map Maker or a Printer, or Both

Monday, March 23rd, 2015

In business, it is a truism that if you can do one thing really, really well, you will be successful as long as that primary service or product you offer is a necessity. Techna-Graphics, Inc., in Washington, DC, seems to fit this business maxim to a “T.” (more…)

Custom Printing: Printing on Food for Valentines Day

Saturday, March 21st, 2015

Food is the quickest way to my heart. I think I’m not alone. Since Valentine’s Day is just a few weeks away, I thought I’d take a look at the technologies used for custom printing on M&Ms, Sweethearts, and sheetcakes. After all, the only thing more intimate than shared food is personalized food. (more…)

Plastic Card Printing: A Supremely Effective Promo Tool

Tuesday, March 17th, 2015

Over the last few years it seems like everyone has been giving me plastic cards as gifts–mostly food cards, since that’s the quickest way to my heart–but other kinds of cards as well. These seem to have become the gift of choice, not only for the recipient but also for the branded businesses for which these have become some of the best advertising opportunities available. (more…)

Commercial Printing: A Few Identity-Package Paper Tips

Sunday, March 15th, 2015

A print brokering client of mine just landed a new account. The client is global in its reach, which is particularly exciting. Now my client’s client needs an identity package to project its image around the world. (more…)

Custom Printing: A Few More Text-Design Tips

Wednesday, March 11th, 2015

Design Basics Index by Jim Krause has always given me food for thought regarding the fundamentals of effective publication design, including anything from posters to brochures. Since I’ve always considered it valuable to constantly practice the fundamentals of any craft, I get a lot of pleasure just dipping into this print book periodically, just to learn “one more thing.” (more…)

Commercial Printing: A Few Bulk Mailing Postage Tips

Saturday, March 7th, 2015

If you design marketing materials of any kind, it will benefit you to learn as much as you can about the USPS rules and regulations. (Go online and read the United States Postal Service Business Mail 101 web pages, or visit the Post Office and ask for printed business mailing guides.) As a start, here’s some introductory information culled from the USPS website on ways to pay for postage. (more…)

Custom Printing and Design: Contrast and the Element of Surprise

Tuesday, March 3rd, 2015

Have you ever seen a printed photograph of a sunset, perhaps in a wall calendar, and wondered just how the printer got the sun to appear so bright? (more…)


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