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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Archive for May, 2014

Large Format Printing: Kornit and Mimaki Garment Presses

Saturday, May 31st, 2014

Ever since I saw the complexity and the stunning color of the new fabric-printed beachwear during my recent summer trips to the Eastern Shore, I have been a student of fabric printing. The advances in this technology are intriguing as well as beautiful. (more…)

Commercial Printing: Print Ads, a Portal to E-Commerce

Thursday, May 29th, 2014

While reading CIO magazine today, I was pleased to see an article on the commercial printing industry in this IT periodical. Actually, the article, entitled “Photo Finishes the Sale,” written by Mary K. Pratt and published in the May 1, 2014, issue of CIO, focuses more on mobile e-commerce than on custom printing. It describes technology that would allow a reader of a print catalog (or magazine) to point a camera phone at an ad (let’s say an ad for clothing), invoke an image recognition application, and be sent immediately to a mobile purchasing site, making it unnecessary for the reader to visit the retailer’s website. (more…)

Large Format Printing: Diecutting Intricacies of Standees

Tuesday, May 27th, 2014

My fiancee and I installed a standee for Rio 2 tonight in a local theater. As I inserted all 57 screws, I came to appreciate the intricacy of its diecutting, scoring, and pattern gluing. Actually, it was more than intricate. It was precise. Everything that had been scored could be folded correctly, and everything drilled with holes for screws went together perfectly, too, in the almost three-hour assembly. (more…)

Book Printing: Different Printers/Different Capabilities

Sunday, May 25th, 2014

In prior blog postings, I have written about a 450-page, 8.5” x 11” book I’ve been working on with a client of mine. My client and her boss have looked at a number of press runs (from 1,600 to 10,000 copies) and binding options (perfect binding and plastic coil binding). I have approached digital printers (with the new HP T230 web-fed inkjet press), sheetfed printers, and web offset printers. (more…)

Custom Printing: Creating Four-Color B/W Images

Friday, May 23rd, 2014

At first glance, the concept of four-color black and white images would appear contradictory. After all, either you print halftone images in black ink only, or you print them in full color (i.e., cyan, magenta, yellow, and black ink). Or do you? (more…)

Custom Printing: A Twist on Concealed Wire-O Bindings

Wednesday, May 21st, 2014

My fiancee just bought an exceptionally cool print book on Pilates physical fitness (Pilates: achieving your potential for health, strength, flexibility, and stamina, by Joyce Gavin). It has a see-through cover that reveals a bright magenta photo underneath. The title is screen printed onto the binder in solid black ink, and the binding is a white, Wire-O coil looped through the plastic folder material. (more…)

Book Printing: Assumptions About Web-Fed Inkjet Books

Monday, May 19th, 2014

I made a really big assumption about a book printing bid recently that turned out to be totally incorrect. It taught me a lesson, or maybe a few lessons. I thought that sharing this case study might help you avoid making the same mistakes. (more…)

Large Format Printing: Creating a Dimensional Standee

Thursday, May 15th, 2014

My fiancee and I just installed the standee for the new movie Transformers: Age of Extinction. In spite of our four years’ of installation work, we had never assembled a standee quite like this before. I thought you might find some elements of this large format print product not only interesting but also applicable to your own custom printing design work. (more…)

Custom Printing: A Few Thoughts on Paper Stocks

Monday, May 12th, 2014

Paper choices can make or break a job. In fact, paper is what makes a custom printing job a physical product, although the paper used in a print job often goes unnoticed. That said, it can still have an immense subliminal effect on the reader. (more…)

Large Format Printing: A “Squeezed” Standee Design

Saturday, May 10th, 2014

Spiderman 2 is coming out in June, and my fiancee and I just installed a “domestic theatrical standee” for this title. “Domestic theatrical standee” actually just means it’s huge, so it will dwarf the other standees in a movie theater. (more…)


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