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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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One of the effective marketing tool: color flyer printing

It can be daunting to start on a business’ marketing campaign with a small budget. Either you prefer not to sell at all or mistakenly pick a tactic because it is reasonably priced. You fault yourself, or even worse, the product when the marketing attempts fail to succeed in the way you had hoped. Look no further than color flyer printing if you are looking for a reliable marketing option and fairly priced.

Why do you need flyers in color?

Color flyer printing is a compelling method for promotions. It is also the cheapest option you can find for publicity. No postage is required, unlike postcards. In comparison to brochures, the person carrying the flyer reads casually. In a snap, color flyers get the attention of potential clients. When used in ads, they should be viewed as a means of communication since a well-thought-out, well-designed flyer would talk to people before they have started reading what it says.

Flyers are an integral part of the growth of small businesses within the local community. Print advertising is a time-tested and cost-effective advertising tool with the potential to produce quick answers and boost revenue immediately.

Honesty is the safest strategy at all times.

You can always try never to pledge something that you do not expect or will not accomplish when determining what eye-grabbing deals or text to include in your flyers. Any customer reading your flyer will believe the deals and promises written on it to be valid. Some failure or snare can make you and your business feel troubled. One unhappy customer is required to spoil the business’s reputation — no matter how good it may be.

Go to a commercial printer of good quality that has a proven track record.

Small companies typically go to substandard printers for their color flyer printing supplies to save on printing costs. This is usually the incorrect step to take into account the decline in the output of your prints. The content of your flyers represents the image of your brand. So, ask yourself, do you really want your business to be portrayed by a distorted flier with dull colors?

Add Call To Action

Commanding a copy with a “Call to Action” such as “Order Now” is one of the most critical components of your full-color flyer style. It is a must-have for a provocative or catchy title written expressly to hook up the target market. Defining specifically what you expect your clients to do and urging them to respond immediately. Be sure that you let your clients know how they will profit from your goods or services. Encourage clients to use bonuses or discounts to act now.

Follow these instructions and try to adhere to these tips, and make better flyer designs as you are on your way. A bold, strong, and exclusive publicity strategy would be your full color printed flyer, guaranteed to impress clients and stand out from the rest. It will also allow you to produce a special and innovative full-color flyer that will leave a lasting impact on your clients by using a reliable online printing service with free flyer product templates. Regardless of their limited scale, printing color flyer will aid you with your marketing requirements.

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