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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Digital Technology Makes Cheap Flyer Printing Possible

The most attractive and crisp way of describing a business and its products is through a flyer. Although it may seem easy, there is a lot of effort that goes into conceptualizing the design, font, and color of such a flyer. To make the plan visible on paper, it is important for the designing company to get in touch with a cheap flyer printing company. Printing is a large cost since flyers have to be printed in large numbers, which is why it makes sense to outsource the job.

Digital Print Technology is Available

Cheap flyer printing has been made possible due to the availability of digital print technology. Through this technology, a variety of digital images can be printed on different types of media substrates. The digital files can be sent directly to the digital printing press for images on photo paper, fabric, canvas, paper, and more substrates.

One Company to Contact

Now clients have to contact a single print coordinator to get print jobs done by one or more vendors. This has been made possible due to technology, and the coordinator ensures that the job is done at the most reasonable price. Although this opportunity may not be available everywhere, it is most convenient to get the job done, without too many fusses. It gives the client a chance to interact with print companies anywhere in the world.

Placing Bids

Based on the requirement of a client, different print companies place bids. The client goes through the bids that are shown by the print coordinator and chooses the most suitable one. The coordinator’s ensures that all deliverables agreed upon by both parties are completed within the set timeframe.

Things to Remember About Flyers

Businesses can benefit the most from flyers in the following ways:

  • Flyers must have the right kind of images that are relevant to the promotion. Good print quality always creates a positive impact on target customers
  • Flyers must have the brand logo, which will help to identify products and services, as well as for brand recall
  • Copywriters play major roles to ensure that no grammatical errors are present in the final text.

Flyers are meant to market businesses to people on the move, or the ones who have very little time. They are always displayed over one or two pages, one in most cases. Any customer looking for related products or services is likely to come across them, which is why they are often sent with newspapers. Good pictures and pinpointed text also help grab attention. The print design company has to come up with a design that is in tune with the requirements of the target audience.

Contact Reliable Companies

There may be a lot of companies in the market that are able to provide print services, but clients must remember to choose the reputed ones. More information about reputation can be obtained either through personal references or through the Internet. Rather than getting a shoddy job done, it is a better idea to wait for a little longer and find a suitable company.

2 Responses to “Digital Technology Makes Cheap Flyer Printing Possible”

  1. Rai Sharma says:

    I’ve gone through this post. It is very useful. Thanks for sharing.

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