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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for PrintIndustry.com

Archive for April, 2012

Book Printing: Consider Both Design Goals and Custom Printing Costs

Sunday, April 29th, 2012

A client of mine is producing a family history print book. We’re not absolutely sure yet whether it will be long enough to warrant perfect binding—or even case binding—or whether the press run will require digital or offset printing. (more…)

Commercial Printing: Letterpress Is Thriving

Tuesday, April 24th, 2012

I read an article about letterpress recently, sent to me via Google Alerts. The article was entitled “The Letterpress Thrives in an iPad Age.” It was written by Peter S. Green and published by Business Week early this month. (more…)

Commercial Printing: Sappi Paper Fosters Sustainable Forestry

Thursday, April 19th, 2012

I recently received a print book written by Sappi paper company (formerly Warren Sappi) entitled Taking the Guilt Out of Paper. Sappi manufactures and supplies paper to commercial printing establishments and other vendors. The print book is promotional in nature, but it makes several cogent points about paper-making and the harvesting of trees in general. (more…)

Large Format Printing: Multiple Standees and Marketing Theory

Wednesday, April 18th, 2012

Installing a large standee for The Dictator today, I had some thoughts about the importance of placement of standees and other point of purchase displays. I thought these might be of use to you in your large format printing work. (more…)

Magazine Printing: Redesigning a Periodical

Friday, April 13th, 2012

A colleague of mine recently received the task of redesigning a magazine for a defense firm. She asked how I would approach this custom printing job. (more…)

Custom Printing: A Wedding Package Case Study

Tuesday, April 10th, 2012

A client came to me with a three-element wedding package. Interestingly enough, it had been designed through an on-line print design vendor to be sent to my client for final offset or digital custom printing. (more…)

Large Format Printing: An Immersive POP Display

Sunday, April 8th, 2012

I recently wrote about a standee installation involving a motorized cannon with moving animals sticking out of the cannon barrel. Motion added a fourth dimension—time–to an otherwise three-dimensional point of purchase display. (more…)

Large Format Printing: How to Create a Memorable POP Display

Monday, April 2nd, 2012

My fiancee and I just installed a movie standee for an upcoming animated film, Madagascar. What makes this particular installation noteworthy is that this is the first standee we have installed that actually moves. In addition, it incorporates almost every aspect of printing I can imagine. (more…)

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