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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for

Archive for December, 2014

Commercial Printing: More Benefits of Using a Broker

Wednesday, December 31st, 2014

Writing the last PIE Blog article about print brokering work got me thinking. Since them I’ve come up with a few more benefits of working with a custom printing broker: the kinds of services I bring to my own commercial printing brokerage work and what I have seen in the work of other brokers. (more…)

Commercial Printing: Why You Might Need a Broker

Monday, December 29th, 2014

An active print brokering client of mine recently contacted the printer directly regarding a new job. This was a printer we had been using for a number of recent jobs. The printer contacted me immediately. He said he had made it clear that my client needed to present all new jobs directly through me, her commercial printing broker. (more…)

Commercial Printing: How CD Labels Are Printed

Saturday, December 20th, 2014

I just bought a CD at a thrift store, and I was struck by the beautiful artwork printed on the face of the disk. So I wondered how it had been printed. Then I pulled out a number of my CDs and noticed that some were printed differently from others. Unsure of what the options were, I went online and did some research. This is what I found. (more…)

Custom Printing: That’s Weird. How Do They Do That?

Tuesday, December 16th, 2014

Have you ever picked up a mug or a golf ball with a particularly interesting graphic and wondered how the manufacturer could possibly have printed it? After all, if most presses print flat images on flat substrates, just how can a graphic be printed on an irregular surface? (more…)

Custom Printing: Vetting Digital Print Samples

Friday, December 12th, 2014

A print brokering client of mine wants to produce about 100 copies each of almost twenty color print books. I have mentioned this in past blogs, and I have noted that due to the variable-data nature of the job (different books with different colors), digital printing is the best way to approach the job. If you can envision a PMS swatch book, you’ve got a mental image of this product. (more…)

Commercial Printing: A Flexography Primer for Labels

Tuesday, December 9th, 2014

I’ve been excited about label printing recently, reading whatever I can get my hands on and looking closely at samples of products at home and in the grocery store. Label printing is a growing field, and I find this thrilling, since many other printing arenas are in decline. One thing that intrigues me the most is the use of digital custom printing in this venue, as well as the relatively new shrink sleeve package printing technology. In a digital world, it’s encouraging to find an area of commercial printing that’s growing and spurring technological advances. (more…)

Book Printing: Notes on Creating a Book Cover Art File

Saturday, December 6th, 2014

A print brokering client of mine recently had to upload to the book printer’s website two separate revised book cover art files (a total of three covers for each of two titles). This was to make sure all design elements had been placed properly, such that when printed and folded, everything would fall correctly on the front and back covers, the spine, and the two cover flaps (the print book has French Flaps). (more…)

Book Printing: How to Approach a Functional Print Job

Wednesday, December 3rd, 2014

I always prefer to work with people who are more knowledgeable than I in their particular field. I consider these to be my gurus, and in the field of custom printing I have a number of resources for whom I am grateful. They have been a huge help in the following job. (more…)


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