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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for the ‘Business Cards’ Category

Promoting Business through Flyer Printing

Wednesday, February 3rd, 2021

These days, every business requires effective promotion to succeed. Whether you are running a small scale business or a medium, an attractive promotion technique is extremely essential to let people know about your brand and products. Now, most successful business organizations prefer using flyers for promotional activities. Whether you plan to put your products on discount deals or need to introduce a newly launched product in the market, flyers are best way to convey your message to the customers.

A lot of people say that because of the uncontrolled use of social media these days, it is a great option to promote your brand online. Still, the promotion through flyers works in an amazing way, actually much better than the online promotions. These days, there are several best flyer printing services available online, and you can choose one according to your specific needs.

While moving out for work if you get a flyer, then you will obviously read that on your way to the office. Therefore, promoting a business through flyer printing is absolutely the perfect way.

Benefits that a flyer promotion can serve you with are as follows:

Easy to reach the target audience

With the help of flyers, it gets very easy to promote your brand and business. You can choose the best flyer printing services online and get perfectly designed flyers for your business promotions. After that, you can get those flyers distributed to other places like parks, streets and you can even get them inserted in newspapers to reach homes.

Customers get attracted by creative advertisements

You can ask your flyer printing service provider to make it a bit more creative for attracting customers. And for that, you need to choose the best designs that align with the perfect content for the flyers. This technique will help your flyer advertisement to look unique and the customer as well gets your message in a creative way.

Easy to read on the move

A great benefit of using flyers for promotion is that the customers can easily carry that for reading on the move. When you visit a mall and someone gives you a flyer, then you will definitely look at that and go ahead reading that only if it looks attractive. This is the biggest advantage of promoting business through flyer printing.

Affordable

In general, business promotions demand a lot of investment. But, promoting your brand through flyer printing gets very easy on your pocket. Additionally, it works amazingly when it comes to boosting the business growth and increasing profit ultimately.

Therefore, if you are also looking forward to promoting your brand and products in the best possible manner to earn higher profits and attract more customers, then it would be best to choose flyer printing. These days, there are multiple options available for printing services online, but you need to choose the best and the most reliable one as your brand image matters a lot.

Custom Printing: How to Approach a New Print Job

Monday, January 25th, 2021

8 Steps To Get Your Business Card Printed In The Best Way Possible

Friday, December 11th, 2020

No matter what business you are in, a business card is a crucial marketing material that can win a lot of new customers when utilised in the right way. It is one of the major things a potential customer will see in regards to your business, and therefore, it’s essential that it makes a lasting impression.

If you want to create a long and lasting impression with your business card, then you need to make sure that you opt-out for the best online printing companies. Obviously, almost any business card design will be unique but the more unique and impactful you can make your card. Often dull and boring cards will get thrown away or forgotten about, but a colourful and vibrant business card will ensure that the individual remembers your business.

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Infographic: 7 Tips To Choose Online Custom Printing Services

Wednesday, September 9th, 2020

While selecting online custom printing services for your business, you need to pay attention to certain factors. First and foremost, figure out what you are expecting from a custom printing online services provider. Be clear about your specific needs. Figure out how much you can afford to spend on the services of such a company. Ensure that the company you are opting for is highly reliable as their service quality will have a direct impact on your business. Think about the service medium(online or local) that you want to choose. Most successful business ventures opt for custom printing online services. (more…)

Glossy Or Matte: What Should I Know About Each Type Of Coated Paper

Monday, August 10th, 2020

When creating print media for your business, you often have the option to choose from three different types of paper. Most commonly you will want regular stock paper, but for publications that are made to impress audiences, you can also choose one of two types of coated paper; either matte paper or glossy paper.

Both matte and glossy paper are appealing in their own ways and are used for business cards, brochures, postcards, catalogs, calendars, stationary, and more. If you are gravitating towards using a coated paper for your materials but aren’t sure which one to pick, here are the key differences you would notice when printing with each from online printing websites.

Color

Both types of coated paper handle colors and pictures differently, and when it comes to using coated paper in general, the colors will be slightly different from the digital images that you are looking to use. This is important to keep in mind.

If displaying vibrant colors is what you are after, it would be wise to choose glossy. The sheen of glossy paper makes colors more saturated than actual, which is ideal if you are looking to draw attention with your graphics. Glossy paper is also great for images and graphics that are of high quality, as it is capable of displaying visuals with sharpness and clarity.

Matte on the other hand can work in subtle ways, as it’s smooth nature can highlight minor details better than glossy paper can, such as textures, accents, and more. Matte paper is ideal for photos and other graphics where lots of detail is required. Believe it or not, but it is matte paper that absorbs more ink than glossy paper does.

Text

When considering coated paper for print media, the use of text should not be overlooked. Words, sentences, and paragraphs all need to be easy-to-read, and the coating of your paper can actually play a part in the legibility of text.

If you want the short answer of which generally makes text more legible, the answer is matte. Matte paper has little to no sheen to it, so there will be no glare for those that want to read a publication in a lit room or in daylight. Matte coating also is not as easy to smudge as glossy coating, so you can also choose matte paper if you want text to remain clear and readable in that regard.

There is one scenario in which companies might choose glossy paper if they have readable copy, and that is if their text is light and their background is dark in color. This would actually make their text more clear and brighter compared to matte paper.

Manufacturing And Costs

Both coated paper types are made from the same chemical coating. The difference lies in how much coating is on each type of paper. Matte paper will have enough coating to make a paper look smooth, but not enough to be reflective. Glossy paper will have a thicker coating that makes it shine, but it can definitely cause smudges, fingerprints, and oil-based stains.

As mentioned before, matte paper will use more ink over glossy paper, so printing costs will generally be higher for materials that use matte paper. Typically, though, if businesses choose a paper based on low costs, they will choose an uncoated paper.

Summary

Alternatives to regular paper for printing include glossy and matte paper. They both handle ink differently and contain different properties to make them either shiny or smooth. We do not consider one coated paper to be generally better than the other.

Business Card Color Tips for First-Time Businesses

Friday, August 7th, 2020

Business Card

Designing business cards for your company can be fun, but it also involves making many important decisions. While some business owners don’t find the appearance of business cards a priority, it is actually more important than many might think. Not only is what information on the card is vital, but also the colors.

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Business Card Printing: Paper Color and Texture Choices

Sunday, July 12th, 2020

I’ve been revising a client’s logo and corporate identity package over the last several weeks. Each time I send her PDF proofs of concepts and potential uses for her new logo, I take some time to walk away from the process and take a break, so I can come back with fresh eyes and new ideas.

To put this in context, let me describe the project. First of all, I created a logo using a screen printed image of my client’s face, with her head leaning on her hand and her hair vignetted to disappear around the edges of the logo image. My client wanted the logo to have a bit of a sophisticated, film noir feel. The rectangular screen print image rests above my client’s name (first, middle, last), which is set in a classic sans serif face, centered over the name of her company in a modern sans serif face. A thin rule line separates the two lines of type.

The most recent version of the prototype business card uses a vertical orientation with her logo above her contact information. On her initial letterhead proof, I positioned the logo at the bottom right of the page, with the screen printed image to the left of the logotype instead of above it.

As noted, the overall goal (that is, the tone my client wants to project for her business) is to capture an air of high-born glamour.

The Next Step

When I sent my client these two pieces of her corporate identity system, I also asked her to consider how she wanted to use color in her work. So while she gives thought to that question, I have started answering it for myself as well. These are my first few thoughts on the process.

First of all, I suggested that she consider an uncoated, cream paper stock.

Most of the time (in my experience), paper is bright white (often called solar white or blue-white). A blue-white press sheet does not draw attention to itself, but it does reflect light back to the viewer very well and faithfully (without changing the color of the inks or toners). This is usually desirable.

However, in some cases you do want to draw attention to the paper, and in my client’s case, since her image has an antique feel to it, I thought a cream stock (also known as a yellow-white or natural white) might be ideal. In fact, I thought it might give the vignetted image (with its feathered edges) the feel of a brown sepia tone print.

Another benefit of the uncoated cream stock, particularly when you consider the simplicity of the card, is that it would add color to the business card without adding color to the type or image. Presumably the screen print image of my client (the logomark) plus the logotype and my client’s contact information would be printed in black ink, and the only additional color would be the cream background.

Another option would be to print the logo and contact information in a dark brown to continue the sepia toned image approach. (That is, everything would have a brown tint.) My only concern would be whether this would require the use of excessive laser toner for the brown color build (a problem that could be avoided with offset printing by creating a PMS color rather than a 4-color build).

Finally, I suggested that my client consider any textures and/or perhaps speckles in the paper she chose. Particularly for a business card, thinking in terms of tactile impressions is wise, since the hand receives the card (and absorbs its feel and surface texture) long before the eyes are aware of its text and images.

In my client’s case, a textured, uncoated stock would resonate with the older, glamorous image of the business, predating the Internet and other digital communication. The cream color of the paper, plus its rough texture, would make reading the card a more personal experience than reviewing the information on a gloss-coated, bright-white paper. And any speckles in a cream business card stock would draw further attention to the card’s being a physical product.

Thoughts and Potential Concerns

Let’s say you were trying to achieve a similar effect in your own commercial printing design work. Here are some things to keep in mind to ensure your success:

    1. Uncoated paper absorbs ink. It’s important to make sure you provide an image (text, logo, etc.) that has defined highlights and shadows. In my own case, I changed the tone curve of my client’s vignetted portrait image in Photoshop. I opened up the shadows slightly, and I also made sure there would be bright whites in the image. I knew that any potential overinking would make the image look muddy and flat. And the uncoated press sheet would be less forgiving than a bright-white coated sheet.

 

    1. In my own case, I liked the simplicity of the design. Not adding a separate color (like a red or brown color build) to highlight my client’s name or logo image would make all art and text hang together (i.e., all black ink or toner), creating a sense of unity. In your own work, make sure your design and paper choices reflect the marketing goal of the business card (i.e., what you’re saying about the company’s image and values). Make sure the client’s brand, the visual design treatment of the card, the color and texture of the paper, and the reproduction technology you have chosen (digital or offset) support one another.

 

    1. Keep in mind that offset printing more often than not provides a superior product (compared to digital toner printing). Show your business card art to your commercial printing sales rep and ask for her/his advice. If she/he thinks the images will plug up using digital laser printing, ask about offset lithography (which will usually cost more). When in doubt, request samples. Custom printing issues of this sort are usually more evident in halftones than in line art or type.

 

    1. If possible, get samples of the paper you have chosen, and print out your mock-ups directly on the printing stock. Although you can simulate color printing on a computer screen, I have really found no better way to simulate the look of custom printing on a colored paper (even just a cream stock) than printing on the paper itself. If your artwork will be printed in black, you can make a prototype easily on a laser printer. If you want to add color as well (let’s say you have some type in red and you want to print on an uncoated cream stock), you’ll have to use an inkjet printer.

 

  1. Remember that the paper substrate changes the perceived ink color. If you’re printing black ink on cream stock, that usually will not present a problem. But if you’re printing any other color (let’s say skin tones on a cream stock), this could make for unappealing color shifts. This is another good reason to produce digital color proofs on the actual custom printing stock.

Tips on how to design an appealing business card

Friday, July 10th, 2020

Many businesses and companies struggle to come up with features that they should include in their business cards. Do you also find yourself struggling about what to add on your business card? Don’t worry, we have made a list of important tips that you can use to make your business card more appealing and eye-catching.

Here is the list of things you need to consider before you hire online printing companies for your business cards:

  1. Your Name

This allows your client in knowing exactly who to contact. This allows your client to know you in person. Along with the name, you should also add your designation as well. You should add your credentials in such a way that it removes any kind of confusion as they read the content displayed on your business card. Also, make sure that the font is neither too small or big to read.

  1. Business Card Title

It is important to develop an attractive title that is easy to remember for your clients. It should evoke the feeling of subscribing to the products and services you provide. The title of your business cards should make your clients feel that you are the best alternative they have.

  1. Business Logo

It is best to place your logo top center of a business card as it will then catch any eye instantly. People usually look at the logo first then they read the name of the business. Your clients will remember you by looking at your logo. It is best to keep it in the center of the business card so that it catches the eye instantly.

Don’t make the mistake of printing the logo on the back of your business card. Most people don’t even look at the backside of a business card. Try to put little to no information on the backside of the card.

  1. Contact Details

Contact details and address allows your client to contact you when they need your services. It is important to include the following details

  • Physical address
    • Email address
    • Phone number (both office and mobile)
    • Website address.
  • You can also add your LinkedIn (Correct Name to correct) or any other media links as alternate communication avenues.

You can also add your linked name, which makes it easy for your clients to connect with you on social media.

  1. Products and Services

The aim of a business card is to inform your clients about your product and services. You can either use small images or graphics, which makes it easier for your clients to understand what you do.

  1. Color and Templates

Color choices are also important when it comes to any business card. The color choices should complement logo colors and business themes. Understand how important it is in choosing colors that are easily read. In creating a dark screen in using dark colored ink words will be quite difficult in reading. Thes same words reversed in white, will read much better.

A business card is an essential tool and you should only use relevant information. So, next time when you decide to make new business cards, remember the above-mentioned points.

Commercial Printing: Enlarging Low-Resolution Photos

Thursday, March 22nd, 2018

A print consulting client of mine recently asked a question on Facebook regarding the best software package to enlarge photos that were not of sufficient resolution. I responded, voicing my concern that she might not like the results.

First, to give this some background, my client is laying out a print book for her father-in-law. She herself is a writer, and her background is somewhat spotty in graphic design and printing. Her print book is 220 pages plus cover, 6”x9” in format, perfect bound, with black-only text and a 4-color cover. It will contain a number of halftones, so her question on Facebook pertains to these photos.

With this in mind, here’s the response I posted on Facebook. I noted that all photos should have a resolution of twice the printed halftone line screen. That is, if the photo halftone line screen in her final print book will be 150 lines per inch, then she should make sure all of her photos are 300 dpi. In a pinch, however, I noted that 266 dpi would still yield a good halftone image.

That said, I told her that the resolution needs to be computed at the final printed size of the image, since, for instance, a 300 dpi image that is then enlarged (let’s say doubled in size) would otherwise have a resolution of half the original or 150 dpi. At this size the pixels would be visible. There would be a squarish, moasic-like pattern across the image, which would be the visible picture elements that make up the photo. At a smaller size, let’s say 300 dpi at 100 percent of the size to be printed, these pixels would be below the threshold of visibility.

Both enlarging and increasing the resolution of a low-resolution image, however, could cause problems. As noted above, just enlarging the photo would make the pixels visible. However, also resampling it (called upsampling when the enlargement of the image is combined with an increase in its resolution) actually creates picture information that is not in the original image. It fabricates color or black-and-white hues and tones based on averages of the pixels that are actually present, and this can cause visible irregularities, noise, and artifacts. So for important images, it’s usually not a good idea to upsample.

Options for My Client

As with anything else, rules are meant to be broken. It just helps to have some knowledge and to know what problems might occur.

Here’s one work-around I have used. I found this online.

If you open the bitmapped image (raster file) in Photoshop and then open the “Image Size” box, you can check the “Resample Image” option and then choose “Bicubic Smoother” from the menu to its right. According to the information I read, the next step is to change the document dimension pop-up menu to any value between 105 and 110 percent. (You can enter percentages in this dialog box as well as actual sizes.) Then you click OK, and you’re done. Each time you perform this operation, the image increases in size. Photoshop does add pixels (as I noted before), but there is very little image degradation.

I myself have tried this work-around and have been successful. However, if you attempt this, make sure you only increase the size in small steps of five to ten percent at a time. This will yield the best results. Online information I’ve read stresses this last point as well.

The one thing I would add, from my own experience, is to encourage you (and my client) to view the resulting image in Photoshop at various sizes, especially at 100 percent of the size to be printed but also at larger sizes, to make sure you see (and can live with) any image degradation that might occur. Based on my experience and the articles I have read, if you upsample the images in this way, there’s a good chance of success, but I just like to be safe. It’s better to see the results on your monitor, where corrections can be made for free, rather than in a printer’s proof (or the finished print book).

Another Option

Another visitor to my client’s Facebook page suggested a different approach: using PhotoZoom Pro 7. I have not used this software package myself, but interestingly enough, an earlier version was referenced in the same article from which I learned the trick regarding the 105 to 110 percent successive enlargements. So I’d suggest that you research this software if you need to enlarge lower-res images.

That said, I still would encourage you not to take a 72 dpi image from the Internet and try to upsample it and make it usable for digital or offset printing. After all, it is important to remember that you are still creating picture elements (pixels) that were not originally in the image, so the final result will be less than optimal.

To give you some background on PhotoZoom Pro 7 (from the BenVista website), the software is for both enlarging and reducing the size of images, and it works both as stand-alone software and as a plug-in for Adobe products (Photoshop, Photoshop Elements, and Lightroom) as well as Corel products (such as PHOTO-PAINT and PaintShop Pro).

PhotoZoom Pro 7 is optimized both for final printed output and also for on-screen viewing (such as websites).

To quote from the product information: “PhotoZoom Pro 7 is equipped with S-Spline Max, a unique, award-winning image resize technology which excels at preserving clean edges, sharpness, and fine details.” It allows you to avoid the noise and JPEG compression artifacts that usually appear when upsampling images.

Furthermore, PhotoZoom Pro 7 automates many of the image manipulation options, so once you have tweaked the photo to your liking, you can batch process your other images using the same settings. (In the case of my client’s print book for her father-in-law, this would be most useful, given the potential number of photos the 220-page book will contain.)

In addition, PhotoZoom Pro 7 includes multi-processor support, 64-bit support, and GPU (graphics processor unit) acceleration. (All of this speeds up image processing time.)

So, as with everything else, rules were meant to be broken. Just understand the potential pitfalls and break them wisely.

What You Can Learn from This Case Study

If you are a graphic designer, all of this information will not be new to you. The rules of resolution your book printer or commercial printer requires will still apply, but fortunately there is a work-around (or in this case actually two work-arounds) if you ever need to use a lower-resolution image. Also, fortunately, the flaws that usually crop up (artifacts, noise, blurry images, loss of fine details, and jagged edges that should be clean and crisp) can often be successfully avoided.

Beyond this, it does help to understand why the printer (digital or offset) wants you to submit the crispest possible images at the proper resolution and why upsampling is generally a risk yielding disappointing results.

My assumption is that in addition to PhotoZoom Pro 7 and the work-around I found (involving successive small increases in image size from 105 percent to 110 percent), there are more image processing software packages in the market that now do this sort of thing. Since I know nothing about them, I’d invite you to do careful research on your own before taking the leap.

Custom Printing: An Example of Functional Printing

Sunday, October 12th, 2014

I’ve been brokering a functional printing job for one of my clients. It’s a color swatch book, much like a PMS swatch book but for the arena of fashion design rather than graphic design.

What makes this interesting to me is how different its purpose is from most of the material for which I either provide design or print brokering services.

It is a product, an object. The goal is not to inform or persuade, as might be the case with a print book or brochure. It is a functional piece. In essence, the graphic designer and I are doing product design.

Description of the Color Swatch Book

As I have mentioned in prior blog articles, this color swatch book is a series of rectangular cards digitally printed on a Kodak NexPress, drilled for a screw-and-post assembly, round cornered (diecut), and assembled. There are almost twenty versions of this product, each containing different colors.

The Approach: Very Different from Commercial Printing

As I help the designer and client conceptualize the job, create a template and mock-up, and coordinate the final production of the multiple color swatch books, I’m noticing how the difference in the goal (functional rather than commercial printing) affects many of the design and production choices. Here are a few examples:

  1. In a commercial printing job, the paper is important. It has to make the colors look their best. In this functional printing job, the paper substrate must be a bright enough white sheet to showcase the colors in their most vivid nature. However, the whiteness of the sheet is more important. It must be neutral. It cannot alter the colors of the swatches. Their CMYK values must be maintained for the product to be useful.
  2. In a commercial printing job, the coating used on a cover of a book or a brochure is often added for its decorative qualities. It may also be applied for the durability it provides (if a print book cover will sustain heavy use). But in this functional printing job, the color swatch book will need to last a long time and not be damaged by fingerprints or fingernails. Durability is essential to the usability of this functional design job.
  3. A binding method for a book often depends on its length. For instance, an 80-page book might be saddle stitched, and a 160-page book would most probably be perfect bound (for aesthetic reasons and to keep the pages from falling out). However, in the case of the color swatch book, the drilled pages and metal screw-and-post binding serve a more practical purpose. They allow the book to be disassembled, so pages can be added or removed depending on the color needs of the end user. This capability will make the book more functional.
  4. The final and most complex of the characteristics of functionality in this particular job is its variable data nature. The multiple versions of the book will involve database work, or at least a focus on creating multiple products with certain common colors and certain unique colors. Having the right colors in the right order is essential. So accurate assembly is a huge part of the job. This is what makes the printed product a useful fashion design tool to those who pay a premium to own it.

In all of these cases, the common element is functionality, not aesthetics. In addition, the product does not need to persuade or educate.

What Are Other Examples of Functional Printing?

Inkjet printing in particular has opened many avenues for functional or industrial printing. For example, an inkjet printer can use a conductive material in lieu of aqueous ink to print circuit boards for electronic products.

In addition, three-dimensional printing of everything from jewelry and shoes to bodily organs and food (depending on the substance used in the digital inkjet equipment) would also qualify as functional printing.

How You Can Apply this to Your Own Work

Staying relevant as a designer or a commercial printing vendor involves being aware of trends in the industry. In the wake of the “death of printing” meme, I’m seeing a very different future materializing. From my reading, I’m seeing the growth of labels; folding cartons and flexible packaging; large format printing; and functional or industrial printing, to name a few. All of these provide opportunities for savvy designers and printers. None of these products will migrate to the Web.

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