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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Packaging’ Category

Custom Printing: Packaging and StealthCode® Technology

Tuesday, April 27th, 2021

I just read an intriguing article on www.packagingeurope.com (2/13/18) entitled “ToBeUnique: Packaging Becomes Interactive Thanks to StealthCode® Technology.”

Basically, the article is about a new technology created by Tubettificio Favia that turns “aluminum tubes with StealthCode® technology…into a precious tool of corporate storytelling.” (more…)

Custom Printing: Inconsistent Color in Package Printing

Wednesday, December 2nd, 2020

My fiancee and I were in the grocery store a few days ago, and I noticed two packages of brown Jasmine rice. The packages had the same art, typeface, design, etc., but the colors were different. It was only a slightprinted variation. Perhaps no one else would have seen it. But I did, and I pointed it out to my fiancee. (more…)

Custom Printing: Flexible Packaging Is on the Rise

Thursday, November 19th, 2020

When I was growing up, peanuts came in a can or a bottle, or sometimes a clear bag. Milk came in a glass bottle and later in a coated paper carton that opened up into a spout. There was no such thing as a bag of apple sauce or a box of apple juice with a little straw you punched through a foil covered hole. (more…)

Custom Printing: The Future of “Web to Pack”

Saturday, October 31st, 2020

Not that long ago (perhaps the 1990s to 2000), I remember sending out perfect-bound book printing jobs that took six weeks to produce and brochures that took five to seven (or even ten) days to print and deliver. That was the norm. Everything was analog (offset lithography). No one said the printers were slow because we had nothing digital to which we could compare the analog work schedules. (more…)

Custom Printing: Bacardi’s Direct Digital Bottle Printing

Monday, July 27th, 2020


reproduction rights purchased from … www.depositphotos.com

When BACARDI does something, people pay attention. As a contemporary brand, BACARDI is stylish and sexy–on the cusp of the future. (more…)

Custom Printing: Some Functional Elements of Packaging

Sunday, July 5th, 2020

Readability. Utility. Precision. Some commercial printing work is not meant to persuade or educate, but rather to convey information clearly. It’s called functional printing. The printed keys on your keyboard fit into this category. So does the package of eyedrops my fiancee just received from her eye surgeon. She will undergo cataract surgery in a few weeks, and the pre-operative information she just received has to be unquestionably clear. (more…)

Commercial Printing: Package Printing for Vegetables

Monday, March 16th, 2020

Everywhere I look now I see articles about how digital custom printing benefits the package production market. Moreover, this seems to be a two-way street, with the approach of a business to packaging and distribution changing and growing in response to advances in digital commercial printing. (more…)

Custom Printing: Digital Direct-to-Shape Printing

Tuesday, February 26th, 2019

Digital package printing is hot. It’s a growth sector within the commercial printing industry, and I find this most exciting. And as with other growth industries, consumer demands drive innovation. Customers want something, or like something, or find something intriguing, and to keep them happy the inventors and manufacturers create the technology to satisfy these wants and needs. (more…)

Custom Printing: Flexible Package Printing Samples

Monday, November 19th, 2018

I’ve read a lot about flexible package printing recently. It is a vibrant element of a quickly expanding arena of commercial printing (i.e., package printing in general).

Packaging isn’t going anywhere. Newspapers may fold, and magazines may go online. Some people may prefer e-readers to print books. But as long as products in grocery stores, pharmacies, and other retail establishments compete with each other for the consumer’s attention (i.e., their dollars), package printing will thrive. (Think about a store with packages that have no labels or graphics. It’s not going to happen.) (more…)

Commercial Printing: Personalized Package Printing

Sunday, September 9th, 2018

I just read an article by Tom Egan, vice president, industry services, at the Association for Packaging and Processing Technologies, entitled “Package Printing Gets Personal.” It was published online at www.beveragedaily.com on 7/30/18.

What makes this article intriguing to me is Egan’s ability to articulate the immense power of personalization. Basically, even when you buy a bottle of water (which is one of the examples he cites in the article), you’re making a statement about who you are: your essence, your individuality and values. And when the brand, as reflected through the packaging of the water, engages your emotions and makes you want to buy one kind of water over another again and again, it is clear that the marketing information on the product has created a tidal pull on you, both intellectually and emotionally. (more…)

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