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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for

Archive for June, 2013

Custom Printing: Seven Things You Might Not Know

Tuesday, June 25th, 2013

I discovered a few interesting facts and figures last night reading Claudia McCue’s article “Is Print Dead” on (6/5/13) and the website: (more…)

Custom Printing on Ceramic Tiles

Friday, June 21st, 2013

I’ve been fascinated recently with the convergence of industrial printing and digital inkjet technology. Over the last several years, I have become aware of the vast store of commercial printing that has nothing to do with marketing goals or editorial commentary: the arena of functional, or industrial, printing. (more…)

Book Printing: Thinner Paper, But Still “In-Spec”

Monday, June 17th, 2013

Oops. The printer called me today and said the paper he had ordered for my client’s hard-cover print book had arrived, but it was slightly thinner than had been requested. (more…)

Custom Printing: Controlling Eye Movement with Design

Saturday, June 15th, 2013

I read an article today called “Designing Your Email Around the Letter ‘F’” in the 5/16 MailerMailer Email Marketing Blog (a post written by Jean). (more…)

Custom Printing: What Does a Print Broker Do?

Friday, June 14th, 2013

A few days ago a potential client of mine asked what my fee would be to coordinate a job with the commercial printing supplier. I thought about the question, and after reassuring her that I had already included my fee in the total price (i.e., she would owe nothing extra), I realized that a lot of people don’t know what a print broker is. (more…)

Commercial Printing: Proofing Options

Wednesday, June 12th, 2013

Here are some options from which you may choose when proofing anything from a print book to a brochure. Some are more expensive, some less, but in all cases it’s wise to first decide what you are trying to see on the proof and then think about price. (more…)

Digital Custom Printing: Museum Quality Required

Saturday, June 8th, 2013

I recently read an article in Graphic Repro On-line (4/17/13) that acknowledges just how far digital printing has come. “HP Indigo 10000 Prints for the National Gallery” strikes me close to home. I live a short drive from the National Gallery, and I recently attended the Pre-Raphaelite exhibit. I looked through the art books in the gallery shop afterwards and was reminded of just how high the standards are for print books sold in this art museum. (more…)

Envelope Printing: “In Your Face” Design Just Works

Friday, June 7th, 2013

In my hand I’m holding an envelope. It’s not just any envelope. It’s pink, or, rather, magenta. Actually I think it’s fluorescent magenta, which is even better. Sappi Fine Paper of North America sent this to me as the OGE (outgoing envelope) for a paper promotion called “Ideas That Matter.” All type is reversed out of the bright background on this 9.5” x 13” carrier envelope, as is the address block (so all postal information and the Intelligent Mail barcode are readable by the OCR equipment at the Post Office). (more…)

Large Format Printing: Maps Provide More Than Just Directions

Tuesday, June 4th, 2013

When was the last time you used a physical, printed map to navigate from point A to point B? Let’s say you’re traveling in a new town, or trying to find a location in part of your own town with which you are unfamiliar. If you’re like most people these days, you use a GPS (global positioning system) dependent on satellites circling the globe. Or you type your location into your iPhone (also a GPS) or your BlackBerry. Mostly this has eliminated the need for large format print maps—but at what cost? (more…)


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