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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for the ‘Postcard Printing’ Category

Tip to Use Postcards Like a Marketing Pro

Friday, July 10th, 2020

Being able to see and feel benefits from your postcard marketing campaign requires planning. Vetting your graphic designer in creating the perfect message is critical.

Providing accurate and error free graphic files is very important regarding any pre-press department within postcard printing companies when opening up your postcard files. (more…)

Reasons to Get Postcards for your Business

Friday, May 15th, 2020

From cost-effectiveness to versatility to efficiency to tangibility, there are plenty of reasons why postcards are the best marketing tools. However, to realize all these benefits, you have to work with the best postcard printing services.

One technology advancement example within the digital press arena in printing postcards. In creating a provided your mailing list, the use of Personalization Printing. Thus, adding the recipients full name or gender images in having the postcard creating a better bonding effect. (more…)

Postcard Printing on Clear Acetate Sheets

Sunday, August 16th, 2015

I received a 6” x 11” piece of marketing collateral today. I get a lot of marketing collateral, but I’ve never received anything quite like this. Obviously I took note—just as the marketers who had designed the piece had intended for me to do. (more…)

Printing Postcard Decks: Specifications

Thursday, July 30th, 2015

As strange as this may sound, a postcard is one of the more effective direct marketing tools. It may not be flashy. It may not always be elegantly designed to impress you. But it gets your attention. Particularly with less mail these days. All the surveys I’ve read say that people like going to the mailbox, and they spend at least a little time looking at every piece of mail, from checks to bills to direct marketing pieces. And unlike a lot of direct mail, a postcard is already open. You don’t need to remove it from an envelope. You just have to look at it. (more…)

Postcard Printing: Analysis of a Sample Postcard

Wednesday, April 3rd, 2013

I just received a postcard today from a local printer. I happen to know that this commercial printing vendor specializes in multichannel marketing: i.e., helping clients increase their ROI (return on investment) by coordinating multiple channels of information, from offset and digital printing to email blasts and PURLs. They provide solutions. They don’t just put ink on paper. (more…)

Postcard Printing: The Workhorse of Direct Mail

Wednesday, January 23rd, 2013

Here are some things to think about when designing and printing postcards. A print brokering client of mine just ordered some, and as I reviewed the specifications, I thought you might find this list useful as well. (more…)

Direct Mail Packages: Postage Costs Will Rise in January

Wednesday, December 19th, 2012

It’s coming. You can almost set your clock by the postage rate increases. Every year, the US Postal Service can raise rates. As long as these increases do not exceed the rate of inflation, the Post Office does not need the approval of the US Congress. (more…)

Custom Printing of Photo Notecards: A Case Study

Monday, December 5th, 2011

A client of mine is a professional photographer. Among other items, she sells gorgeous, full-color photo notecards of a myriad of multicolored flower species. (more…)

Postcard Printers Mix Postcards with PURL’s for Maximum Effect

Monday, October 24th, 2011

People say that print is dead, but I know better. Every time I look in the mailbox, I have a stack of mail.

From what I have read in trade journals, direct mail magazines, on-line news, and Post Office publications, although the stream of First Class mail has slowed down (due to online banking and email), direct mail marketing has actually increased its scope. And what better, cheaper, and more effective mode of direct mail can you choose than marketing postcards? Particularly when combined with Internet landing pages. (more…)


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