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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Archive for May, 2013

Large Format Printing: Complexities of Standee Design

Thursday, May 30th, 2013

I just spent five hours with my fiancee installing the new Despicable Me 2 standee in a local theater. Close observation of this “whack-a mole” game, which is the size of a small car, provides an education in everything from marketing theory to multi-level lamination, pattern gluing, and intricate folding and diecutting. If you are alert, you can learn a lot about custom printing while assembling a standee. (more…)

Custom Printing: Adobe Dumps Creative Suite in Favor of Creative Cloud

Monday, May 27th, 2013

Very soon Adobe will stop selling packaged software for a one-time fee. Going forward, designers will need to subscribe to (or “rent”) the software, paying approximately $20.00 to $50.00 per month for various levels of service ranging from access to one Adobe software package to access to all key Adobe applications. (more…)

Book Printing: Schedules May or May Not Be Flexible

Sunday, May 26th, 2013

I like to think that most things are negotiable when buying custom printing services.

A client of mine who is producing a self-published book describing his family’s experience in World War II came to me with a request yesterday. His 9” x 12” perfect-bound print book had already gone to press, and he had seen proofs (actually a one-off version of the text produced on an HP Indigo, since the press run will only be 65 copies for family and close friends). (more…)

Digital Custom Printing: Indigo B2 Format Opens Doors

Friday, May 24th, 2013

In Douglas Adams’ Hitchhiker’s Guide to the Universe, the number “42” is presented as “the answer to the ultimate question of life, the universe, and everything.” (more…)

Digital Commercial Printing: Personalization is King

Wednesday, May 22nd, 2013

In the 1967 film The Graduate, one of the older characters, Mr. McGuire, tells Dustin Hoffman’s character, Benjamin, that the future is (in one word): “plastics.” In the world of printing, I’d say the word is now “personalization.” (more…)

Digital Custom Printing: 3D and Inkjet for Fashion Items

Monday, May 20th, 2013

I’m seeing a lot more variety in the use of digital 3D and fabric custom printing within the fashion world, and I find this extremely exciting. It shows that print is more than ink on paper. It also shows that there’s a market for the mass customization afforded by digital custom printing. (more…)

On Demand Book Printing: Why You Request a Proof

Monday, May 6th, 2013

Old habits die hard. And this goes for print book proofing as well. Choosing a particular type of proof without considering your goals misses the point of proofing. Certain proofs are not always appropriate for a book run. (more…)


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