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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Archive for August, 2013

Business Card Printing: Design with Printing Limitations in Mind

Thursday, August 29th, 2013

I had mentioned in my last blog posting that I was designing and purchasing the custom printing for three new jobs: a business card, an oversized postcard, and a large format print banner. I’d like to share a few things that have happened along the way because they may help you in your own design and print buying work. (more…)

Book Printing: Multi-Column Page Design

Sunday, August 25th, 2013

A colleague of mine designs books for the World Bank on a freelance basis. They are essentially text books, reports, and such, but they do require a good amount of design acumen to make the print books attractive and to make them look consistent within a series. (more…)

Large Format Printing: Sidestep the Pitfalls in Banner Design

Monday, August 19th, 2013

I’m designing a banner for a trade-show package that will include business cards, oversized marketing postcards, and the large format print banner itself, which will be loaded into a banner-stand assembly. Here’s some more information on this design job, which I’ve been describing in recent blog entries. Hopefully the descriptions will help you sidestep technical issues in your own marketing design work. After all, it’s very easy to turn a gorgeous custom printing job into an unprintable mess. (more…)

Commercial Printing: How to Approach New Design Jobs

Saturday, August 17th, 2013

I received three design jobs today from a client of mine. I will be brokering the commercial printing as well as designing the artwork and producing the final, press-ready files. So, as a teaching tool, I’d like to share some of my thoughts as I approached the job today and created the first set of proofs. (more…)

Custom Printing: Print Marketing Drives Buyers to the Web

Wednesday, August 14th, 2013

I found an interesting article recently in the May/June 2013 issue of GD USA magazine (Graphic Design): “Bridging the Gap Between the Tangible and Digital Worlds,” by Gerry Bonetto. (more…)

Large Format Printing: White Ink Makes Movie Standees “Pop”

Monday, August 12th, 2013

I’ve noticed a new trend in the standees I’ve been installing recently: the use of white ink as a background on clear plastic sheets. And, for that matter, I’m also seeing more use of the acetate sheets themselves as a design element in the standees. (more…)

Commercial Printing: Tree-Free Synthetic Paper

Saturday, August 10th, 2013

A number of years ago I saw a printed advertisement suspended from the bottom of a fish tank. I thought it was pretty impressive, since I would have expected printed paper left underwater to have become unreadable at best or at worst to have assumed the consistency of wet paste. I made a mental note. (more…)

Custom Printing: Newspapers Are Still Kicking–Locally

Wednesday, August 7th, 2013

I recently saw a number of stacks of newspapers at the gym I frequent. Being a commercial printing broker, as well as an overall student of custom printing, I grabbed a few samples thinking I would approach their production managers. Perhaps I could get a few new clients. (more…)

Commercial Printing: New Software for Print Designers

Saturday, August 3rd, 2013

I just read two articles that provide options for designers in search of page composition and preflighting software. I thought you might find the information useful. (more…)

Printing Companies: News from Abroad That’s Relevant at Home

Friday, August 2nd, 2013

PrintWeek India, TradeArabia—I’m finding it fascinating reading to see what is happening in commercial printing in other countries. Ironically, it’s the Internet that’s affording me this glimpse. (more…)


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