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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Blog Articles for

Archive for September, 2015

Custom Printing: The Importance of Good Cartoning

Monday, September 28th, 2015

What could be more boring than the cartoning of printed products? After all, the job is complete before this step, once it has been stitched, folded, and trimmed. But is this really true? (more…)

Book Printing: Binding Problems with Book Signatures

Thursday, September 24th, 2015

I think nothing is more unsettling to me than an email or phone call from a customer with a printing problem. I always want to please my print brokering clients, but sometimes this just doesn’t happen–at least on the first attempt. (more…)

Pocket Folder Printing: Some Paper Considerations

Monday, September 21st, 2015

It helps to learn to think like a printer or, more specifically, to think like a printing press.

I had been working with a print brokering client to conceptualize a custom pocket folder with a brochure saddle stitched into its center fold. I had been thinking of sheet sizes appropriate for the digital printing I had suggested for the interior pages, but I really had not given much thought to the pocket folder paper stock, other than to tell my client I thought she should consider 110#, 120# or 130# cover stock weight. (more…)

Book Printing: A Color-Swatch Book on a Shoestring

Tuesday, September 15th, 2015

I have a printing client who needs to produce multiple color books cheaply. I’ve been working with her over the past year and have written blog postings about her books. (more…)

Custom Printing: Limited Edition Metal Can Printing

Sunday, September 13th, 2015

I was shaving this morning and noticed something intriguing. There were dinosaurs on my shaving cream can.

I wasn’t hallucinating. Rather I was noticing the co-branding effort between the the Jurassic World movie “franchise” (no longer just a “movie”) and the shaving cream manufacturer. (more…)

Book Printing: Don’t Blindly Trust Delivery Paperwork

Thursday, September 10th, 2015

Part of being a good print buyer is being a proficient sleuth when it’s necessary. When something seems confusing or goes wrong, or when you just can’t get the answer you need, it pays to do your own research. Not all responses to your questions, however confident in their tone, will be accurate—no matter how well intentioned. (more…)

Custom Printing: One Printer’s Best Sales Practices

Wednesday, September 2nd, 2015

As a commercial printing broker, I like to be wooed by a new printing vendor. My favorite words to hear: a heartfelt “How can I help you?”

I had lunch with the VP of Operations and the Business Development Manager of a local custom printing shop about a week ago, and since that time I have seen a number of positive signs that have led me to want to work with this vendor. Here’s a short list. (more…)


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