Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

Need a Printing Quote from multiple printers? click here.

Are you a Printing Company interested in joining our service? click here.

The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at

Blog Articles for

Archive for the ‘Advertising’ Category

Benefits of Choosing a Printed Newsletter for Your Business

Thursday, September 30th, 2021

The world is becoming a digital space, and no one can deny that it gets exhausting after a while. Thanks to printing companies, they are still working to provide offline advertising services and give us some time off the screen. Newsletters are an excellent way to keep staff and stakeholders informed about company happenings. They can also be used as external marketing tools for products or services, making them useful in any sales campaign. Let us know a few more benefits and why printed newsletters are important in today’s era!

You Can Hand Them Out Easily 

Printed newsletters are considered a better distribution channel than electronic ones. E-newsletters can only be accessed on your handheld device or desktop computer, but physical copies of the paper have many different places they could end up. This could be like sticking out in front of people at work during their break time, left beside coffee tables and waiting rooms where visitors may pick them up along with other marketing material such as brochures, included among other publications when handed out to potential customers etc.

Best Way to Add Ons

Physical, printed newsletters also offer the potential for additional add-ons. These include tear-off order forms that people might find helpful if they want to order your products or services. Other than that, you can also use coupons and discounts offering special offers and voucher codes that customers can use in online and offline stores.

It Saves You Money if You Think the Right Way

Printing costs can add up quickly, but there are ways to lessen your printing budget.

By following a few things like:

  • Vet carefully the mailing list of clients and customers you have so that out-of-date addresses don’t get printed
  • standard paper sizes will ensure fewer copies with lower quality than if they were on heavy or uncoated papers
  • consider using a lighter weight colour cardstock for better prices when possible in order to save some extra few bucks

Print Marketing is the New Age Technology!

The myth that print marketing is dead has been one of the most persistent and stubbornly held beliefs in business today. In reality, advances in technology have transformed this once outdated form into a powerful medium for reaching customers with targeted messages at low cost – especially when considering variable data printing, which lowers production costs while maximizing design possibilities! So, if you think newsletter printing is a waste of time and money, then we suggest you think once again!

Your customers will be more likely to read your newsletter if it is delivered in a printed format. The convenience of receiving an online email can’t compete with the tangible experience of reading information on paper. If you want to grow your business, make sure that you are sending out both digital and print newsletters so that all possible subscribers have access to important updates about what’s happening at your company. Do you currently use any other offline marketing techniques? Let us know how we can help!


8 Ways Print Marketing Works for Creating Brand Buzzwords

Tuesday, July 21st, 2020

printed material

Recognition is essential for the long-term success of a brand. If you are not focusing on print marketing, then you might be missing a lot on your marketing efforts. Print marketing materials help to develop a sense of legitimacy and authenticity. They represent your business physically. People trust printed materials. They represent the benefits offered by your brand. These materials help people to create a trustworthy image in the minds of the target audience. By using eye-catching designs, colors, images and fonts, you can assure your target audience that your brand is here to stay. (more…)

Custom Printing: Samples of the Fine Art of Advertising

Monday, May 4th, 2020

I have been absolutely intrigued by the art of advertising for the better part of my life, perhaps because it usually blends visual art, writing, humor, psychology, and storytelling.

First of all, I want to draw a (minor) distinction between advertising and marketing. I consider advertising to be more targeted, directly selling a specific product or service rather than just nurturing a favorable image of a company (public relations) or increasing public awareness of a company (marketing). But really, they’re all the same in that the purpose is to make people aware of what you’re offering (either a service or a product) and to convince them to buy something.

Another way to say this is that, in both print and broadcast advertising, you use words and images to initiate and develop an ongoing relationship with a potential customer.

I have had the opportunity during my 44 years in graphic design, publications, and commercial printing to create many print products that fit this general category. These have included print ads, brochures, posters, banners, invitations to various events, and catalogs. What I have learned is that everything is an ad. If you are a graphic designer, even the business card you design to hand out to clients is an ad because you use it to promote your business.

Another way to say this is that your daily business goal, before you do anything else, is to build your brand. Your brand is your “avatar” in the business world. Everything you do and every piece of commercial printing material you hand out or mail either builds or detracts from your brand image.

Promotional vs. Editorial

Let’s lump advertising, public relations, and marketing under a general umbrella, which we will call promotions, or promotional custom printing materials. If you’re a graphic designer creating materials for the Internet, you’re still producing promotional products. This might include email marketing, social media marketing, or even blogging (or video blogging). The common element is that you are presenting your business, yourself, and your product or service in their best light and encouraging your prospective clients to buy.

This is different, in many ways, from the design, writing, and production of editorial materials. In the case of editorial matter, you’re writing and designing something in order to educate and inform your clients. That said, if you are really honest, there is still a fair amount of marketing involved in editorial writing because you or your company still has to position itself as an expert in the field. You have to convince your reader to commit time to reading your editorial material. You have to convince her or him that you know what you’re talking about, that you’re telling the truth, and that you are providing valuable information they cannot get elsewhere.

Elements of Advertising

First and foremost, effective advertising tells a story. More often than not, it challenges the reader’s mind with facts and information, but it also touches the reader’s emotions, often with humor or the element of surprise. A reader who feels you are talking directly to her or him on a personal and emotional level will more likely become a loyal customer than one with whom you only connect in an abstract, cerebral way.

And the best way to do this is to tell a story with words and images. A story complete with concrete details and an emotional appeal helps the reader connect in a personal way with the essence of the particular company.

Another key component is humor, which is usually based on surprise or the unexpected. Humor catches the reader’s attention and transports her/him from the myriad details of day-to-day life into a lighter, magical, and creative realm.

An Example

Here’s an example, which I found in Creative Strategy in Advertising, written by Bonnie Drewniany and A. Jerome Jewler. The book showcases a series of three billboards for Chick-fil-a. Here is a description of the billboards and my interpretation of why they enhance the Chick-fil-a brand.

Each of the three billboards includes two cows. (I’m not sure from the photos whether they are three-dimensional or just silhouetted.) They appear to be real because they are outside the “frame” of the rectangular billboard. In addition, the cows in all three billboards interact with one another in some way. In two of the billboards they are looking at each other. They have their two forefeet hanging over the front of the billboard as though they’re keeping themselves from falling behind the structure.

In one billboard, one cow is holding onto a roller (like what you would use to roll down the paper or vinyl of the large format print to the billboard support structure). Earlier, I mentioned the power of “the story.” Here it is again, because you can assume that the two cows just finished installing the display right before you drove past the sign.

The third billboard includes the two silhouetted (or 3D) cows painting on the billboard. One is sitting on the other’s back to get up higher on the billboard. She has a paintbrush and is painting the words, which seem to be streaking as the ink runs down the face of the billboard. Her tail is draped over the side of the other cow as she sits on her back and paints.

The three taglines for the billboards are as follows: “Eat chikin or weer toast,” “Eat mor chikin,” and “Vote chikin. Itz not right wing or left.” Underneath these words is the Chik-fil-a logo, prominently displayed.

So in all three cases we have a story: the cows just installed the print signage. We have the unexpected: the cows are separate from the rectangular-format billboard (either silhouetted or 3D). The cows can’t spell very well (i.e., the humor that captures the reader’s attention in a landscape otherwise cluttered with more billboards).

What you get out of all three images is name recognition. The more times you see the same “chikin” vs. cows ad campaign paired with the Chick-fil-a logo, presumably the more likely you will be to buy the product.

The overall message is that Chick-fil-a is smart, fun, and edgy. This impression will promote name recognition. (You’ll recognize the logo when you pass the restaurant, and hopefully you’ll be willing to try the food.)

The Take-Away

Broadcast advertising can be equally captivating. Think about the Progressive, Liberty, and GEICO TV ads for insurance. Personally, I love these because they have quirky characters and they’re funny. Each one has a “story” of some kind. This captures my attention and distracts me from other competing activities.

Regardness, the humor (particularly if it’s edgy and quirky) and the storyline appeal to the emotions. People buy from companies they like, and they remember advertisements that are funny.

If you’re a graphic designer, how can you use this information?

  1. Study advertising. Find ads you like, and deconstruct them. Articulate the goals of the ads, and note how the elements of design and writing support these goals.
  2. Copy what you see until you’re good enough to do it yourself. (Not word for word/design for design, but the general approach, layout grid, use of typefaces, etc.)
  3. Study the ways in which good imagery (usually photography) and succinct copywriting work together to make an ad effective. Extend yourself beyond graphic design to an appreciation of effective word usage.
  4. Study humor. (It’s not random. There are usually rules and structures for humor based on challenging the reader’s or hearer’s automatic assumptions or expectations.)
  5. Train yourself to notice ads everywhere: business cards, billboards, brochures, posters. Become aware that every example of commercial printing is an ad. Either it helps the brand, or it hurts it.
  6. Study psychology, advertising, marketing, and consumer behavior. Thrift stores have a wealth of textbooks on these topics.

Recent Posts


Read and subscribe to our newsletter!

Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 394, Bluffton, SC 29910
©2019 Printing Industry Exchange, LLC - All rights reserved