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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for September, 2013

Pocket Folder Printing: Upgrade Your Pocket Folders

Monday, September 30th, 2013

Here are a few things to consider when designing customized pocket folders. Some of these ideas will save you money while providing a quality product. Others will work subconsciously on your clients and prospects to give a sense of luxury and expense to your custom pocket folders. (more…)

Book Printing: An Audio Book Precursor to the LCD Video Book

Wednesday, September 25th, 2013

My fiancee just bought a Kid Connection Animal Songs book for her seventeen-month-old grandson. When I saw the book, which had been printed in 2002, I couldn’t help but laugh. It was clearly one of the precursors of the LCD video book I had just reviewed in the PIE Blog. (more…)

Brochure Printing: Superior Health Spa Marketing Design

Monday, September 23rd, 2013

I just received a fourteen panel (seven on each side) marketing brochure that captures the essence of effective design with its graphic “look,” paper choice, and custom printing. I’d like to share with you why I consider this to be such a superior example of marketing design. (more…)

Designing & Printing: Five Tips for Designing with Images

Friday, September 20th, 2013

Here are a few ideas you may want to consider when designing newsletters, directories, annual reports, or other print products containing multiple images. (more…)

Commercial Printing: LCD Video Books and Brochures Touch 3 of 5 Senses

Tuesday, September 17th, 2013

Wow. I think I’ve just seen a major development in marketing. It’s called the LCD video book. A colleague of mine came up to me at a party and asked to show it to me. We sat down and as I opened this little book, a 4.3” diagonal screen started to play a promotional video through a crisp little sound system. (more…)

Book Printing: Paper Substitution and Other Ways to Lower Costs

Sunday, September 15th, 2013

A book printing client of mine told me today that she wanted to go with “Printer A,” but unless the printer could lower its price by $2,000, she would have to award the book to “Printer B.” As a commercial printing broker, I had negotiated prices with both printers. Although I trusted both vendors, I knew Printer A would meet the delivery deadline, period. I knew my client’s schedule would be tight, and she and I both agreed that Printer A would therefore be the ideal choice. But what to do about the price? (more…)

Offset Printing: Respect the Limits of Offset Printing

Thursday, September 12th, 2013

Here are some things to keep in mind while you’re designing any custom printing project. It is unbelievably easy to forget them.

Variation in Colors

If you plan to use a color build on a number of pages within signature work, such as a print book, keep in mind that there will be color variation across the press sheet and particularly from press signature to press signature. (more…)

Custom Printing: Options for Garment Decoration

Wednesday, September 11th, 2013

In my summer travels to Ocean City, I’ve been paying close attention to improvements in fabric printing. During numerous trips to clothing stores with my fiancee in search of bathing suits, I have become aware of new developments in garment decoration. Trips to the Ocean City boardwalk have also sparked my interest in fabric printing as I have seen similar improvements in t-shirt printing. (more…)

Book Printing: Short-Run, Multi-Signature Books

Sunday, September 8th, 2013

As I noted in the last blog entry, I’m brokering a multi-signature print book for a client.

The Specifications of the Book

To recap the specs, the directory is 194 pages, 4” x 9”, printed on a 60# white matte text stock in 4-color process inks with bleeds. The book printer will need to provide only the book blocks (no covers or binding), drilled (26 holes) for the insertion of Wire-O binding by my client. Press runs could range from 100 copies to 5,000 copies. (more…)

Book Printing: Approaching a Client’s New Print Directory

Thursday, September 5th, 2013

A client came to me me today with a new variable-data custom printing job. It’s a directory of congressional information–names and data–and my client wants to be able to change various names in the text and then print 100, 500, maybe even 1,000 copies. (more…)


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