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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Archive for July, 2011

Custom Pocket Folders: How to Choose a Printing Press

Thursday, July 28th, 2011

A client came to me recently with a question about custom pocket folder printing. She and I had been working with a local custom printing service with an HP Indigo digital press. My client had a short-run pocket folder (250 copies) to print, and she wanted to know whether the Indigo would be appropriate. The pocket folder dimensions were 9” x 12” plus a 4” pocket with no build. Could an Indigo print this short-run custom pocket folder job? (more…)

Large Format Printing: Selling Sex Appeal

Friday, July 22nd, 2011

Let’s face it. Pure and simple, it’s sex appeal. The “Wow” factor. When you see Michael Jordan slam dunk a basketball on a poster hanging the entire length of a building, it takes your breath away. And with large format printing, this is just the beginning. (more…)

Book Printing With Online Printing Companies: Subliminal Design Elements

Wednesday, July 20th, 2011

A dear friend and I recently had a misunderstanding based on the imprecise nature of Internet communications. Fortunately he called me on the phone, we reconnected, and everything was good. We had both been trying to be respectful and kind through our emails, but the inability of email to reflect tone and nuance of speech had hindered our communications. (more…)

Book Printing Case Study Update: Hardcover/Softcover Split-Run Error

Tuesday, July 19th, 2011

Online Printing Services

A few weeks ago I wrote a blog entry about a client of mine whose online book printer had transposed the number of hardcover copies and the number of softcover copies of a book he was producing for her. I just learned the outcome, and I wanted to share this with you. (more…)

Working With Catalog Printing Companies: Specifying Very Thin Paper

Wednesday, July 13th, 2011

We’ve been discussing thicker paper in the PIE Blog recently, how to buy paper for catalog printing that will feel substantial between the fingers of an avid reader. But there are equally important reasons, in some cases, to specify very thin paper when requesting bids from catalog printing companies. (more…)

Book Printing Case Study for Hardcover/Softcover Split Run: Oops!

Monday, July 11th, 2011

Like anyone else, printing companies make mistakes. After all, custom printing is a process with multiple steps. It is not a commodity. (more…)

Custom Book Printing Paper Choices: When Is 55# Stock as Thick as 70# Stock?

Friday, July 8th, 2011

One of my clients needed a custom book printer. This husband and wife team produces paperback fiction and poetry books with high quality paper, French flaps (the flaps that fold back in so the book looks like it has a dust jacket), and deckled edges. (Also known as a “rough front” trim, this provides an uneven face margin to help the reader grasp the pages when turning them.) (more…)

Custom Book Printing Estimates: Read Every Word Carefully

Wednesday, July 6th, 2011

Choosing the right paper for a custom book printing project is a subjective and important decision. It can also have financial consequences, since the cost of paper can be upwards of 30 to 40 percent of the cost of a custom printing job. (more…)

Printing Services Provide Options for CD Pressing and CD Cases

Tuesday, July 5th, 2011

A client recently asked me about CD duplication. He also wanted 4-color printed sleeves for the CD’s. I contacted a few of the business printing vendors I work with regularly. Perhaps you can learn from the following synopsis of my experience. (more…)

Printing Companies Save You Money on Digital Printing Jobs When You Accurately Estimate How Many Copies You Will Need

Monday, July 4th, 2011
  • Here is a case study meant to encourage you to buy the number of brochures or books or any other custom printing job that you actually need, rather than underestimating the press run. I always tell clients that it’s cheaper to throw away some copies from a brochure printing run, or a book printing run, than to have the printing company produce too few copies and go back on press.

A printing services client of mine recently requested an estimate for a 56-page-plus-cover book printing run. They wanted to see print pricing estimates for 200 copies of the book, 300 copies of the book, and a split run (200 now and 100 later). (more…)


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