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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for January, 2014

Book Printing: Yearbooks Provide Digital Niche Market

Thursday, January 30th, 2014

I hadn’t thought of it, but it’s a no-brainer. Digital book printing is perfect for yearbooks.

I just read two articles on digital printing that point squarely in this direction: “Sunrise Digital Releases Video Comparison of Book Binding Options, Ideal for School Yearbooks” ( Newswire, press release, 1/9/14) and “I-Sub to Show Off Digi-Foil at Trophex” (, PrintWeek Team, 1/13/14). (more…)

Will 3D Printing Transform Shopping?

Tuesday, January 28th, 2014

I just read an article in Space Daily (, 1/9/14) that gives a sense of perspective to the new technology of 3D custom printing (or additive manufacturing). The article in the Tech Space section is entitled, “3D Printing Poised to Shake Up Shopping.” (more…)

Custom Printing: Marrying Print and Digital Marketing

Thursday, January 23rd, 2014

I read two interesting articles tonight about marketing. On the surface, they didn’t seem to pertain to one another. Upon further reflection, however, I saw that they both make the same point: nothing succeeds like cross-media marketing that presents a consistent message. (more…)

Commercial Printing: The Upcoming USPS Postage Rate Increase

Monday, January 20th, 2014

If you design periodicals for a living, or direct mail, or anything else that must go through the USPS mail stream, you’ll be getting a rate increase on January 26. First Class stamps will cost $.49 (up from $.46); stamps for postcards will cost $.34 (up from $.33); and bulk mail, periodicals, and package delivery costs will rise six percent. This rate increase has a limited life of two years. It is specifically designed to help the Post Office recover from the decrease in mailing caused by the Great Recession of 2008. (more…)

Custom Printing: 3 Printing Surprises in the Past Year

Wednesday, January 15th, 2014

I recently read four “end-of-the-year” articles noting trends in industrial custom printing and book printing (or magazine printing). I thought you might find their content both intriguing and encouraging. (more…)

Large Format Printing: Subtle Differences in Standees

Tuesday, January 14th, 2014

My fiancee and I installed two more standees over the past few days. These were for the new movie X-Men. I was surprised to see more versioning, and I have given thought over the past few days to the goals the movie studio might have had when creating two versions of the large format print standee. (more…)

Custom Printing: Digital Printing in Architectural Design

Monday, January 6th, 2014

I read an article in MyPrintResource tonight called “House of the Future = On-Demand Architecture.” (, 12/11/13, Ron Gilboa and Arianna Valentini). I found the title intriguing, in light of recent advances in 3D custom printing. In the recent past, I had also read articles about fantasy environments created with the new additive manufacturing jet printers, but I had not realized that digital custom printing has such a bright future in so many different aspects of architectural design. (more…)

Book Printing: A Resurgence of Physical Books and Journals

Friday, January 3rd, 2014

I’ve read a number of articles recently that dispute the fact that print—and the printed book, in particular–is dead. I wanted to share some information from the articles because I find this new trend toward the coexistence of electronic media and print media to be heartening. (more…)


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