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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Blog Articles for PrintIndustry.com

Archive for April, 2020

Custom Printing: How to Approach a New Print Job

Monday, April 27th, 2020

What do you do if you’re faced with a new kind of commercial printing you’ve never seen before? Or at least maybe you’ve seen it but certainly not specified or bought printing for such a project.

This happened to me just this week, and I’ve been in the field for 44 years. When a client approached me with a request for a vinyl binder that will hold 32 stained wood samples, I had to decide how to proceed. I thought this challenge might be of interest to you since for everyone, at some point, everything is new. The big question is how you will apply your prior experience to make sense of the new job and find vendors who can manufacture it. (more…)

Custom Printing: Asymmetrical Balance in Your Design

Sunday, April 19th, 2020

When I first started designing publications forty years ago, I had no formal training. I made a lot of errors. Or, worse, I produced a lot of mediocre work.

In part this was because I had started in publications as a word person. I wrote and edited, but did not yet think in terms of how to design a page for a print book, a brochure, or an advertisement in such a way as to grab the interest of the reader. I could, however, recognize good design. (more…)

Commercial Printing: Tips for Printing Envelopes

Tuesday, April 14th, 2020

I think most people would agree that in the realm of custom printing, envelopes are decidedly not sexy. That said, I’d actually like to disagree.

I recently came upon an old handbook on printing paper from the 1980s, which in fact includes a wealth of information that is just as pertinent now as it was when I started my career in commercial printing. It’s called Walden’s Handbook for Salespeople and Buyers of Printing Paper (published by the Walden-Mott Corporation). If you ask your printer or paper supplier, I’m sure you can get a comparable (but current) text. What makes this such a good print book is that it focuses only on paper and related subjects, unlike most textbooks on graphic design and printing that don’t have this depth in this one subject. (more…)

Commercial Printing: Thoughts on Developing/Using a New Logo

Wednesday, April 8th, 2020

I’ve been “refreshing” the corporate identity of a client of mine for whom I have been brokering commercial printing. In developing a new logo and new business card, letterhead, etc., I have been reminded of all the issues that arise in logo development and implementation: the issues I have mentioned a number of times in the PIE Blog articles. (more…)

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