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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

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Blog Articles for PrintIndustry.com

Archive for the ‘Direct Mail’ Category

3 Ways Direct Marketing Can Help You Over Email Marketing

Tuesday, August 31st, 2021

We’re at the point where technology has drastically changed how we communicate with people. Using an email client, a social media site, or even a smartphone, we can exchange messages to other people in just seconds. For companies, however, the success in which the recipient will respond to your inquiries may vary, even if you manage to obtain their email address via lead generation. (more…)

Custom Printing: The Primal Power of Scented Direct Mail

Monday, March 15th, 2021

Photo purchased from … www.depositphotos.com

We used to call it “scratch-n-sniff” back in the day. It was probably back in the 1970s when I first discovered magazine ads that, when scratched, would release the aroma of perfume. (more…)

Commercial Printing: Direct Mail Is Alive and Well

Monday, March 8th, 2021

Photo purchased from … www.depositphotos.com

I don’t know about you, but I’m beginning to get my fill of email advertising. Since the onset of Covid, my daily allotment of email has risen from about 100 per day to close to 160 emails. Through this miasma, I have to search for relevant emails from clients as well as educational emails referencing commercial printing. (more…)

Commercial Printing: A Thoughtful Approach to Direct Mail

Tuesday, October 27th, 2020

By mid-morning I have upwards of sixty emails to read. In contrast, when I go out to my physical mailbox, I only find a few, well-designed mail pieces. In the first case, I do whatever I can to delete the emails without missing anything important. In the second case, I find it relaxing to look through the physical mail. (more…)

Commercial Printing: Paper Choices for Direct Mail

Thursday, February 1st, 2018

I received two pieces of direct mail this week that piqued my interest. In fact, I decided to keep them, and not just for this article. I wanted to think about why I found them unique. (more…)

Booklet Printing: Considering Options for Nested Booklets

Friday, July 26th, 2013

When I receive bids for a print job, the pricing from the various custom printing suppliers usually falls within a narrow range. Some prices are lower, and some are higher, but it is unusual for one book printer to be twenty or thirty percent higher than all the others. If this happens, it is usually because of a miscommunication of some sort. (more…)

Brochure Printing: Revising Jobs from Prior Years

Wednesday, July 24th, 2013

One of my print brokering clients is a designer. Last year she made one of her clients very happy with two self-mailers. I wrote about them last summer, and this year her client wants to update the two jobs without changing their format. (more…)

Book Printing: Thoughts on Creating Nested Booklets

Wednesday, July 17th, 2013

A print brokering client of mine came to me with an idea for a marketing promotion. It involved custom printing a 7” x 10” booklet that included a smaller, 6” x 9” booklet tipped into the print book. (more…)

Commercial Printing: Five-Day USPS Delivery–Ouch

Wednesday, February 27th, 2013

I have concerns and questions about the effects of the upcoming change in postal service deliveries. On August 5, 2013, mail delivery will be cut from six days a week to five. (more…)

Direct Mail Packages: Your Brain Actually Prefers Them

Saturday, February 2nd, 2013

I have to be honest. I want print media to prosper, so I’m pleased when I read about the success of ink or toner on paper.

I recently read a synopsis of a study by Millward Brown, in collaboration with the Centre for Experimental Consumer Psychology at Bangor University, regarding the use of brain scans to judge the effect of physical print media in direct marketing. The article is “Using Neuroscience to Understand the Role of Direct Mail.” It’s not new. In fact, the study is more than three years old. (more…)

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