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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

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Blog Articles for PrintIndustry.com

Archive for March, 2012

Book Printing Case Study: How to Approach a New Job

Friday, March 30th, 2012

A client recently came to me with a print book proposal. She wants to create a notebook for American soldiers deployed abroad. She came to me for advice, perhaps some design work, and connections to commercial printers. I thought several aspects of the job might interest readers of this blog. (more…)

Custom Printing: What Is a RIP and What Does It Do?

Saturday, March 24th, 2012

I think it’s fair to say that a RIP is one of the more important elements of a successful commercial printer’s prepress workflow. A RIP translates the arcs and curves of PostScript code into a matrix of dots that can be printed by the custom printing vendor’s platesetter or imagesetter. It is a universal translator, a Rosetta Stone for printers. It can print the pages you compose in InDesign or Quark, or if your files are not created appropriately, the RIP can choke and not print your work. (more…)

Book Printing: Be Aware of Paper Substitution

Saturday, March 24th, 2012

I recently solicited bids for 3,000 copies of a 600-page casebound print book. The estimates I received ranged widely from about $12,500 to $22,500. (more…)

Book Printer Resolves Lamination Debacle

Thursday, March 22nd, 2012

When you’re a print buyer, nothing is better than a book printer willing to step up and make things right when a job goes South. (more…)

Large Format Printing: Double-Sided, Backlit Movie Posters

Tuesday, March 20th, 2012

In addition to my print brokering, design, and writing work, I install movie “standees” and signage. This side work gives me a unique view of a number of printing processes, up close. It lets me see first hand exactly how a number of promotional items have been designed, printed, and assembled. (more…)

Printing Technology: The Option of Waterless Lithography Printing

Tuesday, March 13th, 2012

Traditional offset lithography depends on the fact that oil and water repel each other. The image area of a traditional lithographic plate attracts the oily ink and repels the dampening solution (water and alcohol), while the non-image area attracts water and repels the oily ink. When the commercial printer achieves the correct ink/water balance, the press can accurately print type and images from the planographic (flat surfaced) printing plates. (more…)

Custom Printing Options for Creating and Proofing PDFs

Sunday, March 11th, 2012

We are inundated with PDFs today. Almost every application you own can create a Portable Document Format file, from OpenOffice to Microsoft Word to Adobe Acrobat. But if you are a graphic designer, how do you know that the PDF you are creating for your commercial printer is appropriate for the target offset or digital printing technology? How do you know your job won’t go horribly wrong? (more…)

Book Printing: Attending to Details in Cover Design and Production

Monday, March 5th, 2012

I’m brokering the print production for a perfect bound book with a unique cover. It has images and type on both the outside and inside covers, as well as French flaps. Therefore, the design and production of the cover reflects a number of concerns for both graphic artists and production managers. (more…)

Printing Companies Can Stay Relevant by Shifting Their Approach to Marketing

Thursday, March 1st, 2012

A close friend recently gave me a book called Disrupting the Future. Written by Joseph W. Webb, Ph.D., and Richard M. Romano, this book proposes ways commercial printers can continue to be relevant as ink on paper becomes only one of many channels for communication. (more…)

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