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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

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Blog Articles for PrintIndustry.com

Archive for December, 2020

Custom Printing: Always, Always Proof Early and Often

Wednesday, December 30th, 2020


Photo purchased from … www.depositphotos.com

My Own War Story About Proofing

About thirty years ago, as I was developing as a graphic designer and taking risks visually, I chose two colors for a print book cover design: a purple and a light green. (more…)

Custom Printing: Options for Die Cutting Work

Sunday, December 20th, 2020

Prologue and Background

The key word that got me thinking was “tooling.”

My client had reviewed a commercial printing estimate, and had asked what the tooling charge was for, particularly since her client had already paid the printer for the prototype. The print job was a flooring sample presentation binder that would contain 32 wood chips (.5” x 1” x 2”) to showcase the flooring product. (more…)

Custom Printing: Achieving Visual Contrast in Print

Monday, December 14th, 2020

Photo purchased from … www.depositphotos.com

If you’ve ever seen the high-contrast drawing of one vase or two faces (called the “Rubin Vase,” if you Google it online), you understand that contrast makes “things” stand out: like the proverbial “can’t see the forest for the trees” quote suggests. One’s perception of the Rubin vase switches back and forth between two black facial silhouettes and one white vase (called a “bi-stable image”) only because of the contrast between the stark white and black achromatic “colors.” (more…)

8 Steps To Get Your Business Card Printed In The Best Way Possible

Friday, December 11th, 2020

No matter what business you are in, a business card is a crucial marketing material that can win a lot of new customers when utilised in the right way. It is one of the major things a potential customer will see in regards to your business, and therefore, it’s essential that it makes a lasting impression. (more…)

Custom Printing: Scratch-off Inks for Printing Posters

Monday, December 7th, 2020


Photo purchased from … www.depositphotos.com

I’m sure all of you have seen scratch-off tickets, many of which are for lotteries. They have a rubbery, usually silver, material covering a portion of the card. You use a coin or your fingernail to scrape off the silver ink to reveal what’s beneath. (more…)

Advantages of Online Printing Companies

Monday, December 7th, 2020

None of the businesses today can function without online printing services. In fact, the number of companies providing both online and offline print services are more than the ones providing offline print services. Magazines or newsletters still have to be printed in many companies for the sake of internal communication. The technologies for online printing companies is very different from offline ones. (more…)

Four Reasons Why Flyer Printing is Crucial for Business

Monday, December 7th, 2020

One of the essential components of business growth is its marketing strategy. It’s crucial for every business that the targeted customers come to know of it. Otherwise, businesses won’t be able to scale out in a brief time. However, promoting a business is a daunting task. There are innumerable marketing strategies that need to be taken into consideration in order to make the brand visible to everyone. A single wrong decision can lead to a major downfall in the long run. So, marketing strategies and tools play a crucial role in terms of business growth. One of the most preferred forms of marketing is flyer printing. It’s accredited as successful by major businesses of various industries. It’s a part of the traditional marketing plans, but it can be leveraged to build brand reputation and recognition. This is the reason why flyer printing services are booming in the market. Nowadays, there are online flyers printing services available that one can leverage instantly without any hitch. This flyer printing can be beneficial for businesses in several ways. Let’s take a look at the following: (more…)

Custom Printing: Inconsistent Color in Package Printing

Wednesday, December 2nd, 2020

My fiancee and I were in the grocery store a few days ago, and I noticed two packages of brown Jasmine rice. The packages had the same art, typeface, design, etc., but the colors were different. It was only a slightprinted variation. Perhaps no one else would have seen it. But I did, and I pointed it out to my fiancee. (more…)

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