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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for October, 2014

Book Printing: Use the Proper Page Layout Software

Friday, October 31st, 2014

Don’t try this at home. No, really. You’ll wind up spending more money, and you probably won’t be happy with the results.

I’ve been working with a client to prepare a color swatch book for press (a small print book of single pages attached with a metal screw and post assembly, with color on the front of each page and black text on the back). (more…)

Custom Printing: What Is Flexible Packaging?

Tuesday, October 28th, 2014

When I was a boy, we had milk bottles delivered to our door. Glass bottles. Boy, have things changed. Now, beverages are just as likely to come in boxes or pouches with straws.

These containers fit into a particular segment of the package printing industry called “flexible packaging.” A PowerPoint series I found by Peter Schottland, produced for the American Packaging Corporation, called “An Overview of the Flexible Packaging Industry,” defines flexible packaging as: (more…)

Sticker Printing: Some Thoughts on Window Signage

Thursday, October 23rd, 2014

I had to install a window static cling in a theater last night. Ironically, it was only 8.5” x 11” in size, the dimensions of a sheet of letterhead. Given all the standees I’ve installed with my fiancee, from a 15-foot, multi-level dinosaur that reached the tiles of the theater’s suspended ceiling (and even lifted one tile up slightly) to the giant beach ball for the movie Rio, I’m used to large standee and banner installations. This was very small. It was to be installed in the ticket window. (more…)

Commercial Printing: Using Paper Sample Books

Monday, October 20th, 2014

One of the downsides of having had a house fire is that all my printed samples and paper sample swatch books are gone. This is a problem for a print broker. (more…)

Custom Printing: An Example of Functional Printing

Sunday, October 12th, 2014

I’ve been brokering a functional printing job for one of my clients. It’s a color swatch book, much like a PMS swatch book but for the arena of fashion design rather than graphic design. (more…)

Custom Printing: How to Approach Print Job Deliveries

Monday, October 6th, 2014

It is very easy to wait until the last minute to collect delivery information for a custom printing job. You’re focusing on getting the art files to the printer, looking at proofs, and a myriad of other tasks. The last thing you’re thinking about is the actual completion of the job. (more…)

Book Printing: How to Approach a Huge Design Job

Thursday, October 2nd, 2014

In the late 1970s I found a book by cartoonist B. Kliban entitled Never Eat Anything Bigger Than Your Head. The title stuck with me, as did the image of a getting more than you can handle. (more…)


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