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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Blog Articles for

Archive for February, 2014

Commercial Printing: Keeping Diecutting Costs Down

Thursday, February 27th, 2014

My fiancee and I just installed a standee for 300: Rise of an Empire. It was large, complex, and surprisingly reminiscent of another large format print standee we had recently installed for The Hobbit. Not that the graphics were in any way similar. Rather, it was the structure of the standee that gave me a deja vu. (more…)

Book Printing: Avoid Assumptions with Web vs. Sheetfed

Tuesday, February 25th, 2014

I learned something new today about book printing.

A Book Printing Case Study

A client of mine wants to produce a 68-page, 5.5” x 8.5” perfect bound print book of poems. It has a press run of 2,000 copies, and she wants French Flaps (the flaps at the face trim of each cover that fold back into the book, giving the impression of a dust jacket). It’s an upscale “look.” The text is black only, and the cover is 4-color process, printed on the exterior and interior covers. (more…)

Book Printing: 2 Print Books That Make You Look Twice

Sunday, February 23rd, 2014

I found two intriguing books in a thrift store yesterday and quickly snapped them up for my fiancee. Both exemplify the element of surprise and the tactile quality only available in a print book. (more…)

Custom Printing: Heidelberg’s “Game-Changer” Press

Thursday, February 20th, 2014

The introduction of the new Heidelberg Speedmaster XL 75 Anicolor is really quite exciting. In an age of digital custom printing, Heidelberg has made dramatic strides in–of all things–sheetfed offset lithography. (more…)

Custom Inkjet Printing on Wood

Saturday, February 15th, 2014

You can inkjet print on practically anything these days, from garments to wallpaper to sheetcakes. So I wasn’t surprised when I read an article about custom printing on wood (“Digital Printing for Wood: Advantages in Finishing,” in Woodworking Network, by Karen Koenig, 1/24/14). (more…)

Book Printing: Specifying Hardcover Books vs. Galley Proof Books

Monday, February 10th, 2014

A print brokering client just came to me by referral. She has a prominent consultancy, and she wants pricing on a hardcover print book. We discussed the specifications today over the phone. She also mentioned needing a galley proof (a lesser quality print book for reader’s comments and edits prior to the final hardcover book printing). (more…)

Printing Industry: Designing for the Visually Challenged

Monday, February 3rd, 2014

We all get older. It’s much better than the alternative. But as we age, our eyes find it more difficult to read text, and perceive color and contrast. I’m going to be 56 shortly, and I’m already noticing this. If you design printed products for a middle aged (or older) crowd, it is even more important than usual to consider the eyesight of the audience when you design brochures, print books, or any other custom printing product. (more…)


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