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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for

Archive for April, 2014

Print Book Case Study Revisited

Monday, April 28th, 2014

This is a continuation of a prior blog article on custom printing and binding a 488-page, 8.5” x 11” perfect-bound book for one of my clients.

She and I have been in almost continuous contact to discuss options for the print book she is producing for a US government agency. Early this week, her clients had some concerns about the binding. (more…)

Custom Printing: Two Responses to Printing Problems

Saturday, April 26th, 2014

In a prior blog, I mentioned a print book directory, the custom printing of which I had been brokering. I had requested F&Gs for the client: folded and gathered signatures, printed but not bound. I had suggested this as a final press proof prior to binding, to give my client an opportunity to check all printing prior to the binding stage. (more…)

Large Format Printing: Producing Signage on Coroplast

Friday, April 25th, 2014

Ever since the basement electrical fire, Home Depot and Lowes have been my homes away from home. And these first few weeks of Spring, in particular, I have seen brightly colored signage printed on Coroplast, urging customers to plant trees, shrubs, and flowers. (more…)

Book Printing: Too Many Variables; What to Do?

Tuesday, April 22nd, 2014

A client of mine does work for the federal government. She has a large book that’s mostly complete, and she’s looking for printing options. She has a firm budget. (more…)

Commercial Printing: Print Samples in a Hotel Room

Thursday, April 17th, 2014

My fiancee and I are now living in a hotel. We had a house fire, just like a surprising number of other tenants on their way through hotel rooms to their final accommodations in a long-term rental house or condo. Fire is a big business. (more…)

Custom Printing: An Approach to Integrated Marketing

Monday, April 14th, 2014

A few weeks ago while visiting with a book printing client of mine, I made a few suggestions about promoting three new titles this small publisher was about to produce with my help. He and his wife had a website and some marketing postcards, and they had asked my opinion of how to approach the promotion of these new print books. (more…)

Book Printing: How to Review a Book “Blueline” Proof

Thursday, April 3rd, 2014

I realize they’re not really “bluelines” anymore, now that printer’s proofs are produced via inkjet technology, but the term is resilient, and some printers still call these digital inkjet proofs by their former name. (more…)


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