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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Blog Articles for PrintIndustry.com

Archive for the ‘Color Theory’ Category

Custom Printing: Diagnosing a Color Consistency Problem

Tuesday, April 19th, 2022

Photo purchased from … www.depositphotos.com

A print consulting client of mine came to me this week with a problem. She had deigned an e-book cover and a poster (for a PowerPoint presentation) for one of her clients, and the background color of the image (shared by both) looked different on her monitor (light blue vs. a rose-tinted blue). So she came to me for help in resolving the issue. (more…)

Custom Printing: Adding Color in Product Design

Wednesday, March 9th, 2022

At this time of year there’s a lot of festive holiday color out there, in many cases created with light. Color is a powerful emotional hook for everything from a winter holiday scene to the interior design of a house to the hues in fabric for garments or even wall coverings and linens (again, interior design). We have both cultural and individual associations between certain colors and their meanings. We may even have strong memories that arise and affect our moods when we see certain colors (such as the colors of a Christmas, Hanukkah, or Yule scene). (more…)

Know Everything About Color Printing Service

Tuesday, July 27th, 2021

No one would not be impressed if they received colored business cards instead of the traditional pale white ones. Bright colors in the proper combination might help you get your desired outcomes. There is no alternative for real color business stationery, and you can now acquire the highest quality of these via internet services. There are several reasons why you should hire professional color printing online instead of relying on traditional methods. (more…)

Commercial Printing: Creating and Selecting Color for Graphic Design

Monday, June 28th, 2021

Photo purchased from … www.depositphotos.com

When I look at the photo above, all I can say is, “Ahhhhhhhhh.” Nobody chooses color schemes better than nature. In fact, if I saw this image in a brochure for island travel, I’d buy a ticket and go. (more…)

Commercial Printing: Manipulating Color Value for the Best Effect

Sunday, June 20th, 2021

Photo purchased from … www.depositphotos.com

I recently discovered an exceptional commercial printing textbook that focuses exclusively on color. Needless to say, my fiancee and I found it at our favorite thrift store. The print book is entitled Understanding Color: An Introduction for Designers, and it was written by Linda Holtzschue. It’s accessible and comprehensive. If you can get a copy online, it’s worth it. (more…)

Color Printing Online Made Easy

Thursday, November 5th, 2020

It is hard to imagine any industry that can function without the services of color printing online. Whether it is a restaurant, automobile company, computer peripherals, or electronics store, all of them require color prints to make their products easily available to customers. (more…)

Custom Printing: Who Chooses the Color of the Year?

Monday, September 28th, 2020

Photo purchased from … www.depositphotos.com

Who chooses the Color of the Year? I know these words are reminiscent of the Academy Awards. And now, the envelope please. The winner is chartreuse. (more…)

Commercial Printing: Thoughts on Color Reproduction

Sunday, September 13th, 2020

Color is tricky. Not only does everyone see it slightly differently (from my reading and experience, apparently women see color slightly better than men). Not only does color look different depending on surrounding light (color seen in sunlight differs from color seen under fluorescent light, which differs from color seen under regular incandescent light). But color even varies from what you see on your computer monitor to what your commercial printing supplier can provide in a print job. (more…)

Custom Printing: Useful Thoughts on Choosing Color

Monday, June 9th, 2014

Understanding color and using it well in your commercial printing and web design can be a major challenge for some and a natural, intuitive process for others. For me it took a lot of study, but I was fortunate to have found many useful books on color over the years. I would encourage you to do the same. When done with a critical eye and observant personality, learning about color can be a rewarding life challenge. (more…)

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