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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Blog Articles for PrintIndustry.com

Archive for the ‘Design’ Category

Book Printing: An Approach to Book Page-Spread Design

Thursday, May 12th, 2022

Photo purchased from … www.depositphotos.com

My first job straight out of college, back in 1980, was editor-in-chief of a small community newspaper. I made almost no money, but that was ok because it was great fun and a tremendous learning experience. I even sold ads, laid out the paper, and delivered 50,000 copies of the tabloid every two weeks. (more…)

Custom Printing: Tips on Designing with Photographs

Monday, January 10th, 2022

Photo purchased from … www.depositphotos.com

In the 1980s, about a year after I had graduated from college and then had edited a small community tabloid for almost no pay, I got what my father called “a real job.” I was hired to copyedit, design, and shoot photos for print books published by a DC-area government education organization. I had been a writer and editor, and I had taken photos for two yearbooks in high school, but I knew nothing about publication design. I only knew how to lay out a tabloid newspaper. (more…)

Custom Printing: When Press-Ready Art Files Misbehave

Sunday, August 29th, 2021

Photo purchased from … www.depositphotos.com

I received a harried email from a colleague earlier this week. Her print book supplier was having problems with her art files. More specifically, a rather complex graphic background used for the print book cover and then repeated on the divider pages was not showing up when the file was opened on various computers in the commercial printing shop. (more…)

Custom Printing: Effective Design for Both Web Layout and Commercial Printing Work

Monday, July 5th, 2021

A single publication design that “works”–aesthetically and functionally—both on the computer monitor and on paper (in a commercial printing product) is rare and wonderful. Sort of like a unicorn.

With this in mind, I received an online prospectus from my fiancee’s financial planner this week and was struck by the graphic artist’s awareness of design theory, content organization, and how the reader’s eye works. I wanted to share this with you as an object lesson. Much of what you need to know as a designer, you can learn by studying this Blackstone financial prospectus. (more…)

Cheap Printing Services as Long Term Solutions

Saturday, April 10th, 2021

Printing plays an important role in making elements of a business visible in front of consumers. These consumers do not always have to be end users, but could be representatives of other businesses. Different types of printed materials commonly required are brochures, flyers, books, posters, T-Shirts, key chains, and others. These days, suitable print coordinators who can get in touch with various print companies all over the world are available for such tasks. (more…)

Custom Printing: Engage the Reader’s Eye with Page Design

Saturday, February 6th, 2021

Photo purchased from … www.depositphotos.com

Whether you’re designing a print book (everything from the cover to the table of contents and the interior text pages), or you’re designing a poster, a brochure, or even a web page, your first goal is to make the design inviting and readable. If you can’t capture the reader’s attention, you can’t engage the reader. You can’t tell a story, teach the reader something, or persuade the reader to buy your product or service. If you don’t do this, all of the information on the page is meaningless. (more…)

Custom Printing: Achieving Visual Contrast in Print

Monday, December 14th, 2020

Photo purchased from … www.depositphotos.com

If you’ve ever seen the high-contrast drawing of one vase or two faces (called the “Rubin Vase,” if you Google it online), you understand that contrast makes “things” stand out: like the proverbial “can’t see the forest for the trees” quote suggests. One’s perception of the Rubin vase switches back and forth between two black facial silhouettes and one white vase (called a “bi-stable image”) only because of the contrast between the stark white and black achromatic “colors.” (more…)

Custom Printing: Designing for Digital Printing

Monday, November 30th, 2020

Photo purchased from … www.depositphotos.com

Designing for digital printing is a subject that needs regular attention these days. Digital and offset printing are not the same. While each has its benefits, they both have potential drawbacks that you can minimize based on your approach to the design of your custom printing project. (more…)

Creating and Publishing Coffee Table Books

Friday, October 23rd, 2020

If you are into self-publishing, then you understand why book specs are so important, especially when it comes to coffee table books. When we talk about coffee table books, they have to be vibrant and appealing. A picture speaks a thousand words, and a coffee table book must incorporate photographs and illustrations that are meant for casual reading. Coffee table books are placed on a coffee table at cafes, lounges, or homes so that visitors can go through them while they enjoy their coffee. (more…)

Custom Printing: Designing Mock-ups for Our Boss’s Tattoo

Sunday, October 18th, 2020

Photo purchased from … www.depositphotos.com

I usually like to limit my writing to subjects I know, understand, and/or have researched heavily. But earlier this week one of our bosses (my fiancee and I have multiple gigs we have cobbled together, including art therapy with the autistic, graphic design, writing, and commercial printing sales) asked us to help design her new tattoo. For free, obviously. She is our boss. She also needed it immediately. (more…)

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