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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for the ‘Standees’ Category

Large Format Printing: A Huge Case-Bound Book

Tuesday, November 27th, 2018

I assembled and installed a large format print standee for the new Deadpool movie yesterday (called Once Upon a Deadpool). Interestingly, based on the title of the film, the standee is made to look exactly like a huge case-bound print book.

I don’t believe I’ve seen a book this large (just over 5 feet by 8 feet) since the 1960s (a huge book on the TV series Batman). What piqued my interest was its size, how closely it resembled a real case-bound print book, and the fact that both the spine and face trim (the pages) were crafted so as to curve. (Another way of saying this is that the faux book had a rounded spine, so the face trim of the pages also curved inward.) (more…)

Large Format Printing: The Standee’s Missing Piece

Friday, October 27th, 2017

Coming up with a solution to a problem on the spot is a blessing. Sometimes the insight comes; sometimes it doesn’t. But I was grateful last night as my fiancee and I assembled a new standee for Ghostbusters that I had a realization on the spot. It solved a problem and offered some awareness into the particulars of large format printing, die cutting, corrugated paperboard, and the printing process of flexography. (more…)

Large Format Printing: Creating “One-Off” Standees

Thursday, September 14th, 2017

My fiancee and I assembled a huge standee this week for the new Murder on the Orient Express movie. Essentially, it’s an exposed view of the interior of a passenger train car containing numerous movie characters. While we were engaged in the six-hour installation, a moviegoer came up to ask about this standee in particular and standees in general. She had an ice cream parlor, and she needed one copy of a standee for her shop. (more…)

Custom Printing: A Movie Standee Production Case Study

Wednesday, May 24th, 2017

After seven years of installing standees at movie theaters, I received contact information for a potential print brokering client who needed standees both printed and installed. This was an intriguing opportunity, since I have experience in buying and selling commercial printing, as well as an understanding of the marketing goals and graphic techniques involved in producing large format print signage. (more…)

Large Format Printing: Two More Unique Standees

Sunday, August 30th, 2015

I installed a rather unique standee (large format print) today with my fiancee. It’s for the new Mission: Impossible Rogue Nation film, and it spins. While doing the installation in the movie theater, I also saw a unique standee for The Good Dinosaur, a flat background wall out of which the silhouette of a dinosaur had been cut. Here are some thoughts on both, and on why I think they are more than just eye catching. (more…)

Thinking in Large Format Print : Striking Designs

Friday, July 24th, 2015

Having traveled in both the world of fine arts (my fiancee and I do art therapy with the autistic) and the graphic arts (as a designer, art director, and consultant, to name a few), I have come to firmly believe that a few principles of good design pertain to both. (more…)

Large Format Printing: Standee Gluing Options

Thursday, April 2nd, 2015

I was on my hands and knees today assembling a standee (large format printed promotional display) for a new movie. It was a simple standee, just a flat card with an easel, but as I was carefully folding the corrugated board that had been spot glued to the back of the flat card to accept the easel backing, I thought about the importance of glue. (more…)

Large Format Printing: Diecutting Intricacies of Standees

Tuesday, May 27th, 2014

My fiancee and I installed a standee for Rio 2 tonight in a local theater. As I inserted all 57 screws, I came to appreciate the intricacy of its diecutting, scoring, and pattern gluing. Actually, it was more than intricate. It was precise. Everything that had been scored could be folded correctly, and everything drilled with holes for screws went together perfectly, too, in the almost three-hour assembly. (more…)

Commercial Printing: Keeping Diecutting Costs Down

Thursday, February 27th, 2014

My fiancee and I just installed a standee for 300: Rise of an Empire. It was large, complex, and surprisingly reminiscent of another large format print standee we had recently installed for The Hobbit. Not that the graphics were in any way similar. Rather, it was the structure of the standee that gave me a deja vu. (more…)

Large Format Printing: Subtle Differences in Standees

Tuesday, January 14th, 2014

My fiancee and I installed two more standees over the past few days. These were for the new movie X-Men. I was surprised to see more versioning, and I have given thought over the past few days to the goals the movie studio might have had when creating two versions of the large format print standee. (more…)

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