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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Archive for January, 2013

Commercial Printing: Optimizing Photos in Photoshop

Tuesday, January 29th, 2013

I’ve been doing some consulting recently, helping a designer prepare photographs for a personal history print book. The photos are quite old, from World War II. This is the designer’s first exposure to photo preparation. He is changing careers. Although he is learning the techniques rapidly, this will be a trial by fire due to the work needed. My task is to teach him what he needs to know and oversee the photo manipulation. (more…)

Custom Printing: What to Print on Your 3D Printer

Monday, January 28th, 2013

Real-life stories about 3D custom printing are beginning to resemble science fiction. They’re also beginning to reflect deeper questions about what 3D printing will be good for and in what directions the technology might progress. (more…)

Commercial Printing: More Solutions for Problem Photos

Saturday, January 26th, 2013

In life, challenges seem to come in waves, so I haven’t been surprised lately as a number of clients have had problems with photographs to be used in their custom printing jobs. (more…)

Custom Printing: A 3D Printing Primer

Saturday, January 26th, 2013

What does the term “printing” really encompass? What are the boundaries of the word?

I wrote an article over a year ago about a device that dropped water in a pattern from a certain height. You could see an image for a few seconds before the water disappeared. I believe it was a clock, so the image was the changing digital numbers of the time of day. (more…)

Commercial Printing: More Photo Optimization Ideas

Saturday, January 26th, 2013

I want to expand a bit upon my last PIE Blog article regarding preparing photographs for offset and digital custom printing. As I had mentioned, I have been helping a new designer prepare photographs for a personal history print book about World War II. (more…)

Postcard Printing: The Workhorse of Direct Mail

Wednesday, January 23rd, 2013

Here are some things to think about when designing and printing postcards. A print brokering client of mine just ordered some, and as I reviewed the specifications, I thought you might find this list useful as well. (more…)

Short Run Book Printing: Add a CD in a Box or Sleeve

Sunday, January 13th, 2013

A commercial printing client of mine wants to produce 50 or 100 copies of a 352-page family history book. For those beyond the family who don’t want to pay the somewhat expensive unit-cost for such a short press run (approximately $70.00 per copy), my client wants to provide a CD of the book. (more…)

Large Format Printing: “People Cut-outs”

Wednesday, January 9th, 2013

Have you ever seen a street vendor offering to take photos of passersby with a large format print of the president? Or maybe a celebrity or movie star? (more…)

Custom Printing: Addressing Problem Photos

Tuesday, January 8th, 2013

I may have mentioned this before. I’m brokering the custom printing for a job with problematic photos. They’re from World War II. The job is a short-run book, but this is really irrelevant because the information I’m sharing here can be used for any commercial printing job involving photos: a brochure, a book, a calendar, anything. (more…)

Custom Printing: Send New Years’ Holiday Cards

Thursday, January 3rd, 2013

Here’s an idea. Do something unique. Send your clients and vendors a New Year’s holiday card instead of a traditional, December-type card. Stand out from the crowd. Make your business memorable. (more…)


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