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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Blog Articles for

Archive for February, 2015

Custom Printing: Thoughts on Spine Design for Books, Catalogs, and Magazines

Saturday, February 28th, 2015

While I was on the phone today, on hold for a half hour waiting to speak with a health insurance agent, I had plenty of time to look at the walls and ceiling. My gaze also fell on a collection of print book on a shelf, and more precisely on their spines. (more…)

Book Printing: More Info on Hard- and Soft-Proofing

Thursday, February 26th, 2015

A book printing client of mine, whom I have written about recently, just downloaded an InSite proof of the text of her and her husband’s print book. She also received hard-copy proofs of the photo section of the book and a color Spectrum proof of the cover. Some questions arose, and I wanted to share these with you. I think they may be helpful in your print buying work. (more…)

Custom Printing: Paste Binding Web-Offset Booklets

Friday, February 20th, 2015

Have you ever received a financial statement in the mail, perhaps a short (8- to 16-page) prospectus for a mutual fund, and noticed that it was not saddle stitched, perfect bound, or bound in any other usual way? The nested pages just stuck together and didn’t fall apart. This is called paste-binding, and for the right commercial printing jobs it’s a wonderful way to save money and time. (more…)

Custom Printing: Evaluating Printing Estimates

Tuesday, February 17th, 2015

I spent some time yesterday reviewing a detailed printing estimate for a brokering client of mine. It was for a print book, but it just as easily could have been for a brochure, booklet, poster, or any other job. (more…)

Book Printing: End-Game Process for Book Production

Friday, February 13th, 2015

A print brokering client of mine is just finishing up an anthology of poetry and prose, getting it ready for the printer. This small business local literary publisher and I are going through a few last minute checks that I think you might find useful and enlightening if you produce print books of any kind. (more…)

Commercial Printing: The Skinny on Newspaper Inserts

Sunday, February 8th, 2015

This time of year, wherever you look, you’ll see newspaper inserts promoting everything from sporting equipment to jewelry in a frenzy to sell, sell, sell before the holidays. I’ve always enjoyed paging through these circulars, whether or not I end up buying anything. (more…)

Custom Printing: An Update on Nanography

Wednesday, February 4th, 2015

I have often praised the HP Indigo in PIE Blog articles. I consider it to be state of the art in digital electrophotographic printing. When my brokering clients need the highest levels of color saturation and detail in images, and when the length of their press runs warrants digital custom printing, I always seek out vendors with HP Indigo equipment. (more…)

Custom Printing: Photo Quality in Printer Samples

Sunday, February 1st, 2015

I sent a client two printed samples recently. Both were magazines. My client is producing a graphic novel, which is essentially a magazine with two gatefolds and some other inserts. I had requested printed samples from the periodical printer with the lowest price. I had worked with this vendor once before and had been very happy with the results, so I was confident in encouraging my client work with the printer as well. (more…)


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