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Printing Industry Exchange (printindustry.com) is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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Blog Articles for PrintIndustry.com

Archive for January, 2017

Book Printing: Divining the State of the Print Book

Monday, January 30th, 2017

I read two articles online this week that have reinforced my belief that the print book is still going strong.

“Book Reading 2016”

The first article is from the Pew Research Center (Internet, Science & Tech) website. Dated 9/1/2016, this article, “Book Reading 2016,” makes a number of claims about the state of the print book and reading in general, which it then supports with charts and statistics. (Over the years I have developed an unreserved trust in the Pew Research Center.) (more…)

Custom Printing: A Print Book Design Make-Over

Tuesday, January 24th, 2017

One of the many things I do in addition to writing is to analyze and help to improve clients’ publication design work. I help them with overall design, typeface choice, eye movement around a double-page spread, color, overall concept, you name it. I just did one of these sessions with a client who had hit a wall and didn’t know how to fix the design for her print book. (more…)

Custom Printing: Infographic Shows “Print Is Everywhere”

Monday, January 16th, 2017

Here’s a good example of multi-channel marketing. I just found an online article referencing an online Minuteman Press franchise advertisement that contains an infographic showing all the places you’ll find printed products on your travels through your business day. (more…)

Book Printing: Checking the Final, Delivered Print Job

Monday, January 9th, 2017

I just received advance copies of a print job I had brokered. It’s a 6” x 9” perfect-bound textbook, but it actually could have been any printed product. My approach would have been the same. I did what I always do first, whenever I receive samples. I checked them thoroughly for any flaws. (more…)

Custom Printing: Digital Signs, Posters, and NFC Chips

Monday, January 2nd, 2017

My fiancee and I were in the car at a stoplight today, and I noticed a large digital sign on the side of a building. It was promoting a local campus of a major metropolitan university. I thought about what I liked and didn’t like about the sign, and about whether offset or digital custom printing could be used to achieve a similar effect. (more…)

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