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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

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Archive for the ‘Negotiations’ Category

Custom Printing: What Does a Print Broker Do?

Friday, June 14th, 2013

A few days ago a potential client of mine asked what my fee would be to coordinate a job with the commercial printing supplier. I thought about the question, and after reassuring her that I had already included my fee in the total price (i.e., she would owe nothing extra), I realized that a lot of people don’t know what a print broker is. (more…)

Book Printing: Polybag Scuffing Problems in the Mail

Wednesday, March 20th, 2013

For the past few years I have been designing, laying out, and brokering the printing of a non-profit educational foundation directory. For the most part, the process has gone like clockwork. It’s good money, and I enjoy working with the organization. (more…)

Custom Printing Case Study: Delivery of a Damaged Print Job

Friday, August 31st, 2012

I recently brokered a calendar printing job for a client of mine. I received my sample copies today and they were breathtaking, so I contacted my client who was not at all happy. A portion of the 200 copies had been damaged in transit. (more…)

Commercial Printing: Case Study in Negotiating Skills

Wednesday, August 29th, 2012

I had a rather intense discussion today with a custom printing vendor who had offered to trim a step-down brochure printing job by hand to save my client the cost of the die, but who was now having trouble due to the complexity of the job. (more…)

Book Printing: Compromising to Gain a Price Advantage

Monday, June 11th, 2012

They say that everything is negotiable. As a commercial printing broker, I would agree, but I would also add that sometimes negotiating involves compromise. If the three variables are quality, cost, and schedule, it stands to reason that you may choose to compromise on one of these to attain the others. (more…)

Book Printer Resolves Lamination Debacle

Thursday, March 22nd, 2012

When you’re a print buyer, nothing is better than a book printer willing to step up and make things right when a job goes South. (more…)

Book Printing: Read Between the Lines of an Estimate

Friday, September 30th, 2011

Selecting a custom printing service and approving a contract involve much more than choosing the vendor with the lowest price. Of course, price (as reflected by the total cost of the estimate), and quality (as determined by a review of the book printing vendor’s samples and phone interviews with his references) are highly important, but here are a few other considerations. If you look closely, you’ll see them in the custom printing estimates or hear them in discussions with printer’s representatives. If not, be sure to ask. (more…)

Book Printing: Working with Your Printer to Correct Problems (Revisited)

Saturday, August 27th, 2011

I recently wrote a blog entry about a client who had produced a short, saddle-stitched booklet with an uncoated “Sand” (essentially beige) cover stock and white text stock. Things hadn’t gone as well as expected between the book printer and the client. (more…)

Book Printing with Online Printing Companies: How to Settle a Dispute So Everyone Wins

Friday, August 5th, 2011

No matter how long you’ve been buying custom printing servcies from online printing companies the time will come when something goes wrong. Online printing companies are staffed with human beings, who are fallible, so from time to time it will become necessary to work through a difficult job, to find a solution the digital printing service can provide that will satisfy your needs. (more…)

Custom Book Printing Estimates: Read Every Word Carefully

Wednesday, July 6th, 2011

Choosing the right paper for a custom book printing project is a subjective and important decision. It can also have financial consequences, since the cost of paper can be upwards of 30 to 40 percent of the cost of a custom printing job. (more…)


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