July 11th, 2011
Posted in Book Printing, Hardcover Book Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing Case Study for Hardcover/Softcover Split Run: Oops!
Like anyone else, printing companies make mistakes. After all, custom printing is a process with multiple steps. It is not a commodity. Read the rest of this entry »
Posted in Book Printing, Hardcover Book Printing, Printing, Soft Cover Book Printing | Comments Off on Book Printing Case Study for Hardcover/Softcover Split Run: Oops!
July 8th, 2011
Posted in Book Printing, Paper and finishing, Printing | Comments Off on Custom Book Printing Paper Choices: When Is 55# Stock as Thick as 70# Stock?
One of my clients needed a custom book printer. This husband and wife team produces paperback fiction and poetry books with high quality paper, French flaps (the flaps that fold back in so the book looks like it has a dust jacket), and deckled edges. (Also known as a “rough front” trim, this provides an uneven face margin to help the reader grasp the pages when turning them.) Read the rest of this entry »
Posted in Book Printing, Paper and finishing, Printing | Comments Off on Custom Book Printing Paper Choices: When Is 55# Stock as Thick as 70# Stock?
July 6th, 2011
Posted in Book Printing, Negotiations, Paper and finishing, Printing | Comments Off on Custom Book Printing Estimates: Read Every Word Carefully
Choosing the right paper for a custom book printing project is a subjective and important decision. It can also have financial consequences, since the cost of paper can be upwards of 30 to 40 percent of the cost of a custom printing job. Read the rest of this entry »
Posted in Book Printing, Negotiations, Paper and finishing, Printing | Comments Off on Custom Book Printing Estimates: Read Every Word Carefully
July 5th, 2011
Posted in Printing | 2 Comments »
A client recently asked me about CD duplication. He also wanted 4-color printed sleeves for the CD’s. I contacted a few of the business printing vendors I work with regularly. Perhaps you can learn from the following synopsis of my experience. Read the rest of this entry »
Posted in Printing | 2 Comments »
July 4th, 2011
Posted in Printing | Comments Off on Printing Companies Save You Money on Digital Printing Jobs When You Accurately Estimate How Many Copies You Will Need
- Here is a case study meant to encourage you to buy the number of brochures or books or any other custom printing job that you actually need, rather than underestimating the press run. I always tell clients that it’s cheaper to throw away some copies from a brochure printing run, or a book printing run, than to have the printing company produce too few copies and go back on press.
A printing services client of mine recently requested an estimate for a 56-page-plus-cover book printing run. They wanted to see print pricing estimates for 200 copies of the book, 300 copies of the book, and a split run (200 now and 100 later). Read the rest of this entry »
Posted in Printing | Comments Off on Printing Companies Save You Money on Digital Printing Jobs When You Accurately Estimate How Many Copies You Will Need
June 22nd, 2011
Posted in Paper and finishing, Printing | 2 Comments »
At some point in your graphic design or print buying career, you may need to print on corrugated board. It will be easier for you to choose an online printing service to print such a job if you understand your options and the custom printing technologies involved. Read the rest of this entry »
Posted in Paper and finishing, Printing | 2 Comments »
June 17th, 2011
Posted in Paper and finishing, Printing | Comments Off on Online Printing Vendors Spice Up Perfect-bound Books with French Flaps
Online printing services can leverage their specialized knowledge of bookbinding to give your next perfect-bound job added flair. A specialized binding treatment called “French folds” can improve the appearance of an on demand book printing job, a traditional offset book printing job, a magazine, or a catalog printing job. Here’s some information you might find interesting. Read the rest of this entry »
Posted in Paper and finishing, Printing | Comments Off on Online Printing Vendors Spice Up Perfect-bound Books with French Flaps
June 16th, 2011
Posted in Paper and finishing, Printing | 2 Comments »
Whether you’re buying catalog printing, brochure printing, or book printing services from your digital printing company, the more specific you can be about your paper needs, the more easily your supplier can meet your expectations. Whether consciously or unconsciously, paper choices strongly affect your reader. Here’s a case study that illustrates some issues in communicating paper choices. Read the rest of this entry »
Posted in Paper and finishing, Printing | 2 Comments »
June 13th, 2011
Posted in Printing | 10 Comments »
The field of digital custom printing is changing once again in an intriguing way. Offset printing has been declining in some areas, such as newspaper and newsletter printing, as well as some catalog printing. Nevertheless, I still see in my mailbox every day at least as many marketing postcards, printed and converted custom envelopes, and any number of other new and exotic promotional materials as ever before. Read the rest of this entry »
Posted in Printing | 10 Comments »
June 11th, 2011
Posted in Paper and finishing, Printing | Comments Off on Digital Printing Companies Make Your Job a Tactile Experience with Paper Coatings
Custom printing is a tactile experience. When you hold a printed piece in your hands, it matters whether the paper is smooth or rough, coated or uncoated. This may not be a conscious response when you page through a print catalog, print newsletter, or brochure printing sample, but the paper texture still affects you. One of the most notable qualities of print publications–the feel or texture of the paper–is completely lacking on the Internet. Read the rest of this entry »
Posted in Paper and finishing, Printing | Comments Off on Digital Printing Companies Make Your Job a Tactile Experience with Paper Coatings