Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

Need a Printing Quote from multiple printers? click here.

Are you a Printing Company interested in joining our service? click here.

The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at

Digital Printing Companies Make Your Job a Tactile Experience with Paper Coatings

Custom printing is a tactile experience. When you hold a printed piece in your hands, it matters whether the paper is smooth or rough, coated or uncoated. This may not be a conscious response when you page through a print catalog, print newsletter, or brochure printing sample, but the paper texture still affects you. One of the most notable qualities of print publications–the feel or texture of the paper–is completely lacking on the Internet.

So how can you use this knowledge and work with your online printing companies to enhance your editorial and design message?

First of all, printing paper falls into two general categories: coated and uncoated stock. Each of these categories can then be further broken down, to help you choose a paper stock.

These Are Your Options for Coated Stock.

Paper coating is composed of clay, binders, and other substances added to the surface of the paper as part of the papermaking process. This is is not the same as the varnish, UV coating, or aqueous coating applied to a printed press sheet. Rather, the gloss or dull paper coating lies on the surface of the sheet, below the printed ink. Its purpose is to fill in the peaks and valleys of the paper surface and seal the paper. This allows the printing ink to sit up on top of the coating rather than seep into the paper fibers. Known as “hold out,” the ability of a press sheet to hold ink up on its surface yields much crisper type and image reproduction.

Coated stock can be purchased with a “gloss” surface, a “matte” or “dull” surface, or a surface midway between the two, which is often called “silk” or “satin.” Not every paper will come in every finish.

You might choose a coated sheet for a business printing project showcasing photography. A gloss paper makes the images “pop” or appear to jump off the sheet. Unfortunately, a gloss sheet also tires the eyes since it reflects more light, more directly, back to the viewer’s eyes. So for a text-heavy project, you might choose a dull or matte stock.

These Are Your Options for Uncoated Stock.

Uncoated sheets have no surface coating. Hence, they give the printed piece a softer “feel.” Uncoated sheets can be purchased without surface texture or with elaborate textures or patterns such as “felt,” “linen,” and “laid.” Simpler textures include “smooth,” “wove,” “vellum,” and “antique,” (in increasing levels of roughness). The best way to appreciate these variants is to request sample paper boxes from your printing companies. These should include swatch books of all the aforementioned papers.

To compensate for the ink absorption of the uncoated paper surface, online printing companies “open” halftone separations for these paper stocks. By reducing the size of the halftone dots, print companies can reduce the inkflow (compared to coated sheets). Since uncoated printing papers absorb ink into the paper fibers, reducing the amount of ink minimizes the plugging up of halftone screens and keeps the images from getting muddy.

You might specify an uncoated press sheet for an annual report focusing on an environmental company (a paper company, for example). The softer, textured feel could subconsciously convey to the reader such values as sensitivity to the environment.

Think about this the next time you pick up a print catalog, print newsletter, or brochure printing sample. Work with your online printing companies to identify the paper stocks best suited to the design and editorial goals you wish to achieve with your business printing items.

Comments are closed.


Recent Posts


Read and subscribe to our newsletter!

Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 394, Bluffton, SC 29910
©2019 Printing Industry Exchange, LLC - All rights reserved