April 18th, 2012
Posted in Large-Format Printing, Poster Printing, Standees | Comments Off on Large Format Printing: Multiple Standees and Marketing Theory
Installing a large standee for The Dictator today, I had some thoughts about the importance of placement of standees and other point of purchase displays. I thought these might be of use to you in your large format printing work. Read the rest of this entry »
Posted in Large-Format Printing, Poster Printing, Standees | Comments Off on Large Format Printing: Multiple Standees and Marketing Theory
April 13th, 2012
Posted in Magazine Printing, Offset Printing | Comments Off on Magazine Printing: Redesigning a Periodical
A colleague of mine recently received the task of redesigning a magazine for a defense firm. She asked how I would approach this custom printing job. Read the rest of this entry »
Posted in Magazine Printing, Offset Printing | Comments Off on Magazine Printing: Redesigning a Periodical
April 10th, 2012
Posted in Envelope Printing, Paper and finishing, Printing | 2 Comments »
A client came to me with a three-element wedding package. Interestingly enough, it had been designed through an on-line print design vendor to be sent to my client for final offset or digital custom printing. Read the rest of this entry »
Posted in Envelope Printing, Paper and finishing, Printing | 2 Comments »
April 8th, 2012
Posted in Large-Format Printing, Poster Printing, Standees | 2 Comments »
I recently wrote about a standee installation involving a motorized cannon with moving animals sticking out of the cannon barrel. Motion added a fourth dimension—time–to an otherwise three-dimensional point of purchase display. Read the rest of this entry »
Posted in Large-Format Printing, Poster Printing, Standees | 2 Comments »
April 2nd, 2012
Posted in Large-Format Printing, Poster Printing, Standees | 2 Comments »
My fiancee and I just installed a movie standee for an upcoming animated film, Madagascar. What makes this particular installation noteworthy is that this is the first standee we have installed that actually moves. In addition, it incorporates almost every aspect of printing I can imagine. Read the rest of this entry »
Posted in Large-Format Printing, Poster Printing, Standees | 2 Comments »
March 30th, 2012
Posted in Book Binding Options, Book Printing, Paper and finishing, Soft Cover Book Printing | Comments Off on Book Printing Case Study: How to Approach a New Job
A client recently came to me with a print book proposal. She wants to create a notebook for American soldiers deployed abroad. She came to me for advice, perhaps some design work, and connections to commercial printers. I thought several aspects of the job might interest readers of this blog. Read the rest of this entry »
Posted in Book Binding Options, Book Printing, Paper and finishing, Soft Cover Book Printing | Comments Off on Book Printing Case Study: How to Approach a New Job
March 24th, 2012
Posted in InDesign Software, Prepress | Comments Off on Custom Printing: What Is a RIP and What Does It Do?
I think it’s fair to say that a RIP is one of the more important elements of a successful commercial printer’s prepress workflow. A RIP translates the arcs and curves of PostScript code into a matrix of dots that can be printed by the custom printing vendor’s platesetter or imagesetter. It is a universal translator, a Rosetta Stone for printers. It can print the pages you compose in InDesign or Quark, or if your files are not created appropriately, the RIP can choke and not print your work. Read the rest of this entry »
Posted in InDesign Software, Prepress | Comments Off on Custom Printing: What Is a RIP and What Does It Do?
March 24th, 2012
Posted in Book Binding Options, Book Printing, Hardcover Book Printing, Offset Printing, Paper and finishing | Comments Off on Book Printing: Be Aware of Paper Substitution
I recently solicited bids for 3,000 copies of a 600-page casebound print book. The estimates I received ranged widely from about $12,500 to $22,500. Read the rest of this entry »
Posted in Book Binding Options, Book Printing, Hardcover Book Printing, Offset Printing, Paper and finishing | Comments Off on Book Printing: Be Aware of Paper Substitution
March 22nd, 2012
Posted in Book Binding Options, Book Printing, Negotiations, Offset Printing, Paper and finishing, Printing, Soft Cover Book Printing | 4 Comments »
When you’re a print buyer, nothing is better than a book printer willing to step up and make things right when a job goes South. Read the rest of this entry »
Posted in Book Binding Options, Book Printing, Negotiations, Offset Printing, Paper and finishing, Printing, Soft Cover Book Printing | 4 Comments »
March 20th, 2012
Posted in Large-Format Printing, Offset Printing, Poster Printing, Printing, Standees | Comments Off on Large Format Printing: Double-Sided, Backlit Movie Posters
In addition to my print brokering, design, and writing work, I install movie “standees” and signage. This side work gives me a unique view of a number of printing processes, up close. It lets me see first hand exactly how a number of promotional items have been designed, printed, and assembled. Read the rest of this entry »
Posted in Large-Format Printing, Offset Printing, Poster Printing, Printing, Standees | Comments Off on Large Format Printing: Double-Sided, Backlit Movie Posters