November 20th, 2012
Posted in Digital Printing | Comments Off on Commercial Printing: New Technology Saves Both Toner and Money
A colleague brought to my attention an article from Zdnet.com, “The Print Tech That’s Turning Saving Pixels into Saving Millions,” written by David Shamah and reprinted from Tel Aviv Tech. Read the rest of this entry »
Posted in Digital Printing | Comments Off on Commercial Printing: New Technology Saves Both Toner and Money
November 16th, 2012
Posted in Paperboard Packaging | 8 Comments »
As I’ve said many times in past PIE Blog posts, I’m always looking for growth sectors in commercial printing. Not only do I believe they exist, but I’m also seeing proof in the articles I read every day. Read the rest of this entry »
Posted in Paperboard Packaging | 8 Comments »
November 15th, 2012
Posted in Large-Format Printing | 4 Comments »
My fiancee brought home new printed sheets last week, and I was truly impressed with the strides that have been made in digital large format printing on fabrics. The sheets were covered with handwritten letters and images of envelopes spread across the large, queen-size format. Handwritten text in some areas included drop shadows in gray type, and there were stamps printed in orange and black. Read the rest of this entry »
Posted in Large-Format Printing | 4 Comments »
November 9th, 2012
Posted in Annual Reports, Magazine Printing | Comments Off on Annual Reports: Slick Magazines for the Corporate Set
Wikipedia defines an annual report as “a comprehensive report on a company’s activities throughout the preceding year.” It is “intended to give shareholders and other interested people information about the company’s activities and financial performance.” Read the rest of this entry »
Posted in Annual Reports, Magazine Printing | Comments Off on Annual Reports: Slick Magazines for the Corporate Set
November 7th, 2012
Posted in Holograms, Label and Sticker Printing | 4 Comments »
What is a hologram and what is a lenticular print? How can you distinguish between the two, and when is it appropriate to print one vs. the other? Read the rest of this entry »
Posted in Holograms, Label and Sticker Printing | 4 Comments »
November 5th, 2012
Posted in Rack Cards | 3 Comments »
The goal of a rack card is to capture the attention of paying customers while they wait in line to complete transactions. Traditionally, rack cards have promoted services and destinations related to tourism. Read the rest of this entry »
Posted in Rack Cards | 3 Comments »
November 1st, 2012
Posted in Catalog Printing | Comments Off on Catalog Printing: Online Marketing May Not Be Enough
Depending on what you read, direct mail is either a viable marketing tool when paired with online promotions or it is dying. Read the rest of this entry »
Posted in Catalog Printing | Comments Off on Catalog Printing: Online Marketing May Not Be Enough
October 28th, 2012
Posted in Newspaper Printing | Comments Off on Newspaper Printing: Don’t Believe All the Hype You Read
Numerous metropolitan newspapers have cut back from printing daily issues to printing three or more issues a week while shifting resources toward their digital operations. This is a fact, and it is the trend due to a year-over-year drop in print advertising and readership. The Times-Picayune published in New Orleans, Louisiana, exemplifies this. Read the rest of this entry »
Posted in Newspaper Printing | Comments Off on Newspaper Printing: Don’t Believe All the Hype You Read
October 24th, 2012
Posted in Digital Printing, Large-Format Printing, Offset Printing, Poster Printing | 4 Comments »
Posters have a long history as works of art, marketing venues, and vehicles for protest. What they all share–in the best of cases–is immediate impact. They’re powerful. They present a single image and a few words (like a small billboard) that grab you. Read the rest of this entry »
Posted in Digital Printing, Large-Format Printing, Offset Printing, Poster Printing | 4 Comments »
October 21st, 2012
Posted in Cards | Comments Off on Printing Custom Playing Cards
When I started my research into the history and printing of custom playing cards to answer a query by a close friend, I expected to trace their origins to the 15th century Italian Tarot deck, used for centuries for fortune telling and rife with mystical, religious, and astrological symbolism. In fact, what I did find was a much older origin in 9th century China, in the Tang Dynasty. Read the rest of this entry »
Posted in Cards | Comments Off on Printing Custom Playing Cards