Printing Companies
  1. About Printing Industry
  2. Printing Services
  3. Print Buyers
  4. Printing Resources
  5. Classified Ads
  6. Printing Glossary
  7. Printing Newsletters
  8. Contact Print Industry
Who We Are

Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

Need a Printing Quote from multiple printers? click here.

Are you a Printing Company interested in joining our service? click here.

The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

We are here to help, you can contact us by email at

Catalog Printing: Online Marketing May Not Be Enough

Depending on what you read, direct mail is either a viable marketing tool when paired with online promotions or it is dying.

I prefer to believe the former, that direct mail marketing has an important place in informing and persuading customers. I just discovered a white paper written by Brown Printing Company that explains why. I think it is well written and its arguments are solid, so I want to share this monograph with you. It is called “The Top 4 Signs You Should Add a Catalog to Your Marketing Mix.”

The white paper starts with the following premise: “Every customer exists in the offline world, and reaching out to them with more tangible, physical marketing materials can solidify an existing relationship and convince prospects to take a closer look at your products.”

As presented in this white paper, here are a few goals attainable when you pair a print catalog with your other marketing materials, even if your business is entirely online.

Increase Traffic to Your Website

Print catalogs drive readers to vendors’ websites both for more information and also to buy products and services. US Postal Service surveys have confirmed this. Print catalog mailers see increased activity online after a promotional mailing.

A savvy print catalog mailer can showcase merchandise in lifestyle photographs and then direct readers to specific URLs for more information on selected products. Or they can use QR codes to direct interested print catalog readers to selected web pages. They can also use the opportunity to capture demographic information from the readers once they are online. So the goal is not to use print catalogs or online marketing alone but rather to use them in concert to improve the reach and effectiveness of both.

Lift Conversion Rates

“The Top 4 Signs You Should Add a Catalog to Your Marketing Mix” notes that shoppers who go online to your website after having received a print catalog are more likely to buy (or become a repeat buyer) than those who come to your website via search engines, email, or display ads. They are more knowledgeable and interested when they arrive.

The article notes that “of the 10 e-commerce websites with the highest conversion rates, nine of them also mail catalogs.” Success speaks volumes.

Print catalogs bring higher quality visitors to e-commerce websites (i.e., those prospects more likely to buy, or “convert”). The tactile nature of catalogs combined with their visual appeal makes them more persuasive than online advertising. They also command more undivided attention. Print catalog readers are more likely to focus on the catalogs in an undisturbed environment, in contrast to computer users who multitask and therefore divide their time between reading sales promotions and engaging in other online activities.

Moreover, since catalogs hold a powerful appeal for readers, your company can tell a story about your merchandise that grabs a reader’s interest, making price less of a determining factor in buying than the compelling nature of your brand. Customers spend more and then come back to buy your products or services again and again, thus increasing their lifetime value to your business.

Attract New Customers

“The Top 4 Signs You Should Add a Catalog to Your Marketing Mix” also includes the following facts about print catalog “open rates” vs. email “open rates”:

“The ‘open rate’ of direct mail, including catalogs, is 79 %.” (DMA 2011 Annual Fact Book)

“The clickthrough rate for online display ads is below 1%. The average marketing email has an open rate around 23% and a clickthrough rate around 5.4%.” (based on Epsilon/ECC’s Email Trends and Benchmarks Study)

If prospects to whom you have emailed your marketing materials don’t see them either because their spam filters have deleted them or because these prospects are inundated with online mail, then your offer goes unnoticed. In contrast, print catalog readers come to your website ready to research products and buy them.

The Wisdon of Multi-Channel Marketing

People buy more when targeted through more than one medium. Pairing online marketing with a print catalog can increase the average spend of your new clients.

Here are two more compelling quotes from “The Top 4 Signs You Should Add a Catalog to Your Marketing Mix” proving the efficacy of catalogs:

“Opinion Research Groups…revealed that 43% of the retailer’s shoppers used multiple channels, and they accounted for 66% of its sales.”

“The McKinsey study ‘Steering Customers to the Right Channels’ found that multichannel customers spend 20% to 30% more than single-channel ones.”

The more channels through which customers can interact with your brand and buy your merchandise and services, the more money they will spend.

Comments are closed.


Recent Posts


Read and subscribe to our newsletter!

Printing Services include all print categories listed below & more!
4-color Catalogs
Affordable Brochures: Pricing
Affordable Flyers
Book Binding Types and Printing Services
Book Print Services
Booklet, Catalog, Window Envelopes
Brochures: Promotional, Marketing
Bumper Stickers
Business Cards
Business Stationery and Envelopes
Catalog Printers
Cheap Brochures
Color, B&W Catalogs
Color Brochure Printers
Color Postcards
Commercial Book Printers
Commercial Catalog Printing
Custom Decals
Custom Labels
Custom Posters Printers
Custom Stickers, Product Labels
Custom T-shirt Prices
Decals, Labels, Stickers: Vinyl, Clear
Digital, On-Demand Books Prices
Digital Poster, Large Format Prints
Discount Brochures, Flyers Vendors
Envelope Printers, Manufacturers
Label, Sticker, Decal Companies
Letterhead, Stationary, Stationery
Magazine Publication Quotes
Monthly Newsletter Pricing
Newsletter, Flyer Printers
Newspaper Printing, Tabloid Printers
Online Book Price Quotes
Paperback Book Printers
Postcard Printers
Post Card Mailing Service
Postcards, Rackcards
Postcard Printers & Mailing Services
Post Card Direct Mail Service
Poster, Large Format Projects
Posters (Maps, Events, Conferences)
Print Custom TShirts
Screen Print Cards, Shirts
Shortrun Book Printers
Tabloid, Newsprint, Newspapers
T-shirts: Custom Printed Shirts
Tshirt Screen Printers
Printing Industry Exchange, LLC, P.O. Box 394, Bluffton, SC 29910
©2019 Printing Industry Exchange, LLC - All rights reserved