February 2nd, 2013
Posted in Direct Mail | Comments Off on Direct Mail Packages: Your Brain Actually Prefers Them
I have to be honest. I want print media to prosper, so I’m pleased when I read about the success of ink or toner on paper.
I recently read a synopsis of a study by Millward Brown, in collaboration with the Centre for Experimental Consumer Psychology at Bangor University, regarding the use of brain scans to judge the effect of physical print media in direct marketing. The article is “Using Neuroscience to Understand the Role of Direct Mail.” It’s not new. In fact, the study is more than three years old. Read the rest of this entry »
Posted in Direct Mail | Comments Off on Direct Mail Packages: Your Brain Actually Prefers Them
January 29th, 2013
Posted in Photos | 2 Comments »
I’ve been doing some consulting recently, helping a designer prepare photographs for a personal history print book. The photos are quite old, from World War II. This is the designer’s first exposure to photo preparation. He is changing careers. Although he is learning the techniques rapidly, this will be a trial by fire due to the work needed. My task is to teach him what he needs to know and oversee the photo manipulation. Read the rest of this entry »
Posted in Photos | 2 Comments »
January 28th, 2013
Posted in 3D Printing | Comments Off on Custom Printing: What to Print on Your 3D Printer
Real-life stories about 3D custom printing are beginning to resemble science fiction. They’re also beginning to reflect deeper questions about what 3D printing will be good for and in what directions the technology might progress. Read the rest of this entry »
Posted in 3D Printing | Comments Off on Custom Printing: What to Print on Your 3D Printer
January 26th, 2013
Posted in Photos | Comments Off on Commercial Printing: More Solutions for Problem Photos
In life, challenges seem to come in waves, so I haven’t been surprised lately as a number of clients have had problems with photographs to be used in their custom printing jobs. Read the rest of this entry »
Posted in Photos | Comments Off on Commercial Printing: More Solutions for Problem Photos
January 26th, 2013
Posted in 3D Printing | Comments Off on Custom Printing: A 3D Printing Primer
What does the term “printing” really encompass? What are the boundaries of the word?
I wrote an article over a year ago about a device that dropped water in a pattern from a certain height. You could see an image for a few seconds before the water disappeared. I believe it was a clock, so the image was the changing digital numbers of the time of day. Read the rest of this entry »
Posted in 3D Printing | Comments Off on Custom Printing: A 3D Printing Primer
January 26th, 2013
Posted in Photos | Comments Off on Commercial Printing: More Photo Optimization Ideas
I want to expand a bit upon my last PIE Blog article regarding preparing photographs for offset and digital custom printing. As I had mentioned, I have been helping a new designer prepare photographs for a personal history print book about World War II. Read the rest of this entry »
Posted in Photos | Comments Off on Commercial Printing: More Photo Optimization Ideas
January 23rd, 2013
Posted in Postcard Printing | 2 Comments »
Here are some things to think about when designing and printing postcards. A print brokering client of mine just ordered some, and as I reviewed the specifications, I thought you might find this list useful as well. Read the rest of this entry »
Posted in Postcard Printing | 2 Comments »
January 13th, 2013
Posted in Book Printing | Comments Off on Short Run Book Printing: Add a CD in a Box or Sleeve
A commercial printing client of mine wants to produce 50 or 100 copies of a 352-page family history book. For those beyond the family who don’t want to pay the somewhat expensive unit-cost for such a short press run (approximately $70.00 per copy), my client wants to provide a CD of the book. Read the rest of this entry »
Posted in Book Printing | Comments Off on Short Run Book Printing: Add a CD in a Box or Sleeve
January 9th, 2013
Posted in Large-Format Printing | Comments Off on Large Format Printing: “People Cut-outs”
Have you ever seen a street vendor offering to take photos of passersby with a large format print of the president? Or maybe a celebrity or movie star? Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: “People Cut-outs”
January 8th, 2013
Posted in Digital Printing, Photos, Soft Cover Book Printing | 2 Comments »
I may have mentioned this before. I’m brokering the custom printing for a job with problematic photos. They’re from World War II. The job is a short-run book, but this is really irrelevant because the information I’m sharing here can be used for any commercial printing job involving photos: a brochure, a book, a calendar, anything. Read the rest of this entry »
Posted in Digital Printing, Photos, Soft Cover Book Printing | 2 Comments »