September 8th, 2013
Posted in Book Printing | Comments Off on Book Printing: Short-Run, Multi-Signature Books
As I noted in the last blog entry, I’m brokering a multi-signature print book for a client.
The Specifications of the Book
To recap the specs, the directory is 194 pages, 4” x 9”, printed on a 60# white matte text stock in 4-color process inks with bleeds. The book printer will need to provide only the book blocks (no covers or binding), drilled (26 holes) for the insertion of Wire-O binding by my client. Press runs could range from 100 copies to 5,000 copies. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Short-Run, Multi-Signature Books
September 5th, 2013
Posted in Book Printing | Comments Off on Book Printing: Approaching a Client’s New Print Directory
A client came to me me today with a new variable-data custom printing job. It’s a directory of congressional information–names and data–and my client wants to be able to change various names in the text and then print 100, 500, maybe even 1,000 copies. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: Approaching a Client’s New Print Directory
September 3rd, 2013
Posted in Menus | Comments Off on Commercial Printing: Menus Foster Brand Awareness
We all still have to eat. Have you noticed that even in tough economic times, people still go out to restaurants. Maybe they don’t go to high-end restaurants, but I still see long lines at Chipotle and similar venues. Read the rest of this entry »
Posted in Menus | Comments Off on Commercial Printing: Menus Foster Brand Awareness
August 29th, 2013
Posted in Business Cards | Comments Off on Business Card Printing: Design with Printing Limitations in Mind
I had mentioned in my last blog posting that I was designing and purchasing the custom printing for three new jobs: a business card, an oversized postcard, and a large format print banner. I’d like to share a few things that have happened along the way because they may help you in your own design and print buying work. Read the rest of this entry »
Posted in Business Cards | Comments Off on Business Card Printing: Design with Printing Limitations in Mind
August 25th, 2013
Posted in Design | Comments Off on Book Printing: Multi-Column Page Design
A colleague of mine designs books for the World Bank on a freelance basis. They are essentially text books, reports, and such, but they do require a good amount of design acumen to make the print books attractive and to make them look consistent within a series. Read the rest of this entry »
Posted in Design | Comments Off on Book Printing: Multi-Column Page Design
August 19th, 2013
Posted in Large-Format Printing | Comments Off on Large Format Printing: Sidestep the Pitfalls in Banner Design
I’m designing a banner for a trade-show package that will include business cards, oversized marketing postcards, and the large format print banner itself, which will be loaded into a banner-stand assembly. Here’s some more information on this design job, which I’ve been describing in recent blog entries. Hopefully the descriptions will help you sidestep technical issues in your own marketing design work. After all, it’s very easy to turn a gorgeous custom printing job into an unprintable mess. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: Sidestep the Pitfalls in Banner Design
August 17th, 2013
Posted in Design, Digital Printing | Comments Off on Commercial Printing: How to Approach New Design Jobs
I received three design jobs today from a client of mine. I will be brokering the commercial printing as well as designing the artwork and producing the final, press-ready files. So, as a teaching tool, I’d like to share some of my thoughts as I approached the job today and created the first set of proofs. Read the rest of this entry »
Posted in Design, Digital Printing | Comments Off on Commercial Printing: How to Approach New Design Jobs
August 14th, 2013
Posted in Printing | Comments Off on Custom Printing: Print Marketing Drives Buyers to the Web
I found an interesting article recently in the May/June 2013 issue of GD USA magazine (Graphic Design): “Bridging the Gap Between the Tangible and Digital Worlds,” by Gerry Bonetto. Read the rest of this entry »
Posted in Printing | Comments Off on Custom Printing: Print Marketing Drives Buyers to the Web
August 12th, 2013
Posted in Large-Format Printing | Comments Off on Large Format Printing: White Ink Makes Movie Standees “Pop”
I’ve noticed a new trend in the standees I’ve been installing recently: the use of white ink as a background on clear plastic sheets. And, for that matter, I’m also seeing more use of the acetate sheets themselves as a design element in the standees. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: White Ink Makes Movie Standees “Pop”
August 10th, 2013
Posted in Paper and finishing | Comments Off on Commercial Printing: Tree-Free Synthetic Paper
A number of years ago I saw a printed advertisement suspended from the bottom of a fish tank. I thought it was pretty impressive, since I would have expected printed paper left underwater to have become unreadable at best or at worst to have assumed the consistency of wet paste. I made a mental note. Read the rest of this entry »
Posted in Paper and finishing | Comments Off on Commercial Printing: Tree-Free Synthetic Paper