August 7th, 2013
Posted in Newspaper Printing | Comments Off on Custom Printing: Newspapers Are Still Kicking–Locally
I recently saw a number of stacks of newspapers at the gym I frequent. Being a commercial printing broker, as well as an overall student of custom printing, I grabbed a few samples thinking I would approach their production managers. Perhaps I could get a few new clients. Read the rest of this entry »
Posted in Newspaper Printing | Comments Off on Custom Printing: Newspapers Are Still Kicking–Locally
August 3rd, 2013
Posted in Software | Comments Off on Commercial Printing: New Software for Print Designers
I just read two articles that provide options for designers in search of page composition and preflighting software. I thought you might find the information useful. Read the rest of this entry »
Posted in Software | Comments Off on Commercial Printing: New Software for Print Designers
August 2nd, 2013
Posted in Printing | Comments Off on Printing Companies: News from Abroad That’s Relevant at Home
PrintWeek India, TradeArabia—I’m finding it fascinating reading to see what is happening in commercial printing in other countries. Ironically, it’s the Internet that’s affording me this glimpse. Read the rest of this entry »
Posted in Printing | Comments Off on Printing Companies: News from Abroad That’s Relevant at Home
July 29th, 2013
Posted in Brochure Printing | Comments Off on Brochure Printing: No More Z-Fold Self-Mailers
I had a close call with a print brokering client recently, and it has made me doubly certain that US Postal updates are vital reading material and not spam. Read the rest of this entry »
Posted in Brochure Printing | Comments Off on Brochure Printing: No More Z-Fold Self-Mailers
July 26th, 2013
Posted in Direct Mail | Comments Off on Booklet Printing: Considering Options for Nested Booklets
When I receive bids for a print job, the pricing from the various custom printing suppliers usually falls within a narrow range. Some prices are lower, and some are higher, but it is unusual for one book printer to be twenty or thirty percent higher than all the others. If this happens, it is usually because of a miscommunication of some sort. Read the rest of this entry »
Posted in Direct Mail | Comments Off on Booklet Printing: Considering Options for Nested Booklets
July 24th, 2013
Posted in Direct Mail | Comments Off on Brochure Printing: Revising Jobs from Prior Years
One of my print brokering clients is a designer. Last year she made one of her clients very happy with two self-mailers. I wrote about them last summer, and this year her client wants to update the two jobs without changing their format. Read the rest of this entry »
Posted in Direct Mail | Comments Off on Brochure Printing: Revising Jobs from Prior Years
July 22nd, 2013
Posted in Box Printing | Comments Off on Custom Box Printing: Effective Toothpaste Carton Design
My fiancee just brought home a toothpaste box, and I said, “Wow. I want that.” That’s effective marketing. It was a deep gut reaction based on an instant bond with the branding. It preceded any interaction with the product. In fact I haven’t tried the toothpaste yet, although I think I know how it will taste. Read the rest of this entry »
Posted in Box Printing | Comments Off on Custom Box Printing: Effective Toothpaste Carton Design
July 17th, 2013
Posted in Book Printing, Direct Mail | Comments Off on Book Printing: Thoughts on Creating Nested Booklets
A print brokering client of mine came to me with an idea for a marketing promotion. It involved custom printing a 7” x 10” booklet that included a smaller, 6” x 9” booklet tipped into the print book. Read the rest of this entry »
Posted in Book Printing, Direct Mail | Comments Off on Book Printing: Thoughts on Creating Nested Booklets
July 4th, 2013
Posted in Printing | Comments Off on Custom Printing: Pad Printing for Irregular Surfaces
A potential print brokering client of mine sells glasses and bottles of various colors with imprinted text and logos. She came to me looking for a source for metallic black drinking ware that was food safe. This is a good example of both industrial printing—metallic black pigment on food-safe plastic—and promotional item custom printing. Read the rest of this entry »
Posted in Printing | Comments Off on Custom Printing: Pad Printing for Irregular Surfaces
July 1st, 2013
Posted in Digital Printing | Comments Off on Digital Printing: Scodix Enhances Metallics and Textures
I did some research today after reading an article on Scodix in PackagingEurope (5/6/13). Scodix allows custom printing vendors to digitally print multiple metallic colors on a single press sheet, in one pass, without foil stamping or dies. Scodix also allows providers to offer variable density embossing and textures. All of this is digital, and any combination can be produced on the same commercial printing press sheet. Read the rest of this entry »
Posted in Digital Printing | Comments Off on Digital Printing: Scodix Enhances Metallics and Textures