October 8th, 2013
Posted in Printing | Comments Off on Printing Technology: NewPage’s Book on Interactive Print
Periodically I get a copy of This Is Ed from the NewPage Corporation, a paper manufacturer. I’m a voracious reader of anything related to printing technology, particularly when it’s free. And as a paper manufacturer, NewPage goes to great lengths to showcase its paper products through educational publications. Read the rest of this entry »
Posted in Printing | Comments Off on Printing Technology: NewPage’s Book on Interactive Print
October 6th, 2013
Posted in Standees | Comments Off on Large Format Printing: An Animatronic Dinosaur
My fiancee and I installed an animatronic standee tonight for Walking with Dinosaurs. The standee comprised an 8-foot by 10-foot by 3-foot box covered in printed foliage. At the center of the structure, a huge, three-dimensional dinosaur eye peered out of the flora. An internal motor made the eyeball shift back and forth in a natural—and perhaps slightly eerie—manner. Read the rest of this entry »
Posted in Standees | Comments Off on Large Format Printing: An Animatronic Dinosaur
September 30th, 2013
Posted in Pocket Folder Printing | Comments Off on Pocket Folder Printing: Upgrade Your Pocket Folders
Here are a few things to consider when designing customized pocket folders. Some of these ideas will save you money while providing a quality product. Others will work subconsciously on your clients and prospects to give a sense of luxury and expense to your custom pocket folders. Read the rest of this entry »
Posted in Pocket Folder Printing | Comments Off on Pocket Folder Printing: Upgrade Your Pocket Folders
September 25th, 2013
Posted in Book Printing | Comments Off on Book Printing: An Audio Book Precursor to the LCD Video Book
My fiancee just bought a Kid Connection Animal Songs book for her seventeen-month-old grandson. When I saw the book, which had been printed in 2002, I couldn’t help but laugh. It was clearly one of the precursors of the LCD video book I had just reviewed in the PIE Blog. Read the rest of this entry »
Posted in Book Printing | Comments Off on Book Printing: An Audio Book Precursor to the LCD Video Book
September 23rd, 2013
Posted in Brochure Printing | Comments Off on Brochure Printing: Superior Health Spa Marketing Design
I just received a fourteen panel (seven on each side) marketing brochure that captures the essence of effective design with its graphic “look,” paper choice, and custom printing. I’d like to share with you why I consider this to be such a superior example of marketing design. Read the rest of this entry »
Posted in Brochure Printing | Comments Off on Brochure Printing: Superior Health Spa Marketing Design
September 20th, 2013
Posted in Photos | Comments Off on Designing & Printing: Five Tips for Designing with Images
Here are a few ideas you may want to consider when designing newsletters, directories, annual reports, or other print products containing multiple images. Read the rest of this entry »
Posted in Photos | Comments Off on Designing & Printing: Five Tips for Designing with Images
September 17th, 2013
Posted in New Technology, Printing | Comments Off on Commercial Printing: LCD Video Books and Brochures Touch 3 of 5 Senses
Wow. I think I’ve just seen a major development in marketing. It’s called the LCD video book. A colleague of mine came up to me at a party and asked to show it to me. We sat down and as I opened this little book, a 4.3” diagonal screen started to play a promotional video through a crisp little sound system. Read the rest of this entry »
Posted in New Technology, Printing | Comments Off on Commercial Printing: LCD Video Books and Brochures Touch 3 of 5 Senses
September 15th, 2013
Posted in Book Printing, Paper and finishing | Comments Off on Book Printing: Paper Substitution and Other Ways to Lower Costs
A book printing client of mine told me today that she wanted to go with “Printer A,” but unless the printer could lower its price by $2,000, she would have to award the book to “Printer B.” As a commercial printing broker, I had negotiated prices with both printers. Although I trusted both vendors, I knew Printer A would meet the delivery deadline, period. I knew my client’s schedule would be tight, and she and I both agreed that Printer A would therefore be the ideal choice. But what to do about the price? Read the rest of this entry »
Posted in Book Printing, Paper and finishing | Comments Off on Book Printing: Paper Substitution and Other Ways to Lower Costs
September 12th, 2013
Posted in Offset Printing | Comments Off on Offset Printing: Respect the Limits of Offset Printing
Here are some things to keep in mind while you’re designing any custom printing project. It is unbelievably easy to forget them.
Variation in Colors
If you plan to use a color build on a number of pages within signature work, such as a print book, keep in mind that there will be color variation across the press sheet and particularly from press signature to press signature. Read the rest of this entry »
Posted in Offset Printing | Comments Off on Offset Printing: Respect the Limits of Offset Printing
September 11th, 2013
Posted in Fabric Printing | Comments Off on Custom Printing: Options for Garment Decoration
In my summer travels to Ocean City, I’ve been paying close attention to improvements in fabric printing. During numerous trips to clothing stores with my fiancee in search of bathing suits, I have become aware of new developments in garment decoration. Trips to the Ocean City boardwalk have also sparked my interest in fabric printing as I have seen similar improvements in t-shirt printing. Read the rest of this entry »
Posted in Fabric Printing | Comments Off on Custom Printing: Options for Garment Decoration