November 22nd, 2013
Posted in Book Binding | Comments Off on Commercial Printing: Seven Mechanical Binding Options
There are a plethora of binding methods ranging from saddle-stitching (short print books, no spine) to perfect binding (paperbacks with a spine) to case binding (hard cover books). Beyond these are some of the less common options that are flexible and durable but that often involve handwork (i.e., they can be expensive). Read the rest of this entry »
Posted in Book Binding | Comments Off on Commercial Printing: Seven Mechanical Binding Options
November 19th, 2013
Posted in Printing | Comments Off on Custom Printing As Far As the Eye Can See
Having just finished installing an environmental display for a cosmetics event in a major department store with my fiancee, I paused and looked around. Read the rest of this entry »
Posted in Printing | Comments Off on Custom Printing As Far As the Eye Can See
November 13th, 2013
Posted in New Technology | Comments Off on Book Printing: LumeJet Prints with Light Rather Than Ink
It wasn’t that long ago that inkjet printers made it possible for photographers to forego the wet chemical processes of traditional photo printing in favor of inkjet printing their images. It was faster and much, much easier. Read the rest of this entry »
Posted in New Technology | Comments Off on Book Printing: LumeJet Prints with Light Rather Than Ink
November 10th, 2013
Posted in Paper and finishing | Comments Off on Commercial Printing: Three Things You May Not Know About Paper
Here are a few thoughts on the nature of paper to help you make prudent design and print buying decisions:
Custom Printing on Colored Paper Changes Ink Colors
When you print on white paper, the white substrate reflects the light back to the viewer without changing it. It does not add or subtract anything from the ambient light, except where the actual commercial printing inks provide color. In contrast, when you print on colored paper stock, the substrate changes the hues of the inks. A yellow or beige paper, for instance, will add a yellowish tint to the inks printed on it. Read the rest of this entry »
Posted in Paper and finishing | Comments Off on Commercial Printing: Three Things You May Not Know About Paper
November 6th, 2013
Posted in Promotional Products | Comments Off on Custom Printing: What Is “Transpromo” Printing?
I’ve been getting mobile phone invoices for several years now, and I’m noticing an increasing sophistication in what would now be generally termed this “Transpromo” or “Transpromotional” printing material. Read the rest of this entry »
Posted in Promotional Products | Comments Off on Custom Printing: What Is “Transpromo” Printing?
November 2nd, 2013
Posted in New Technology | Comments Off on Book Printing: What You Lose in Moving from Print Books to E-Books
I’m starting to see firsthand the trade-offs that come from the migration of print books to e-books. A print brokering client of mine recently produced a 9” x 12” print book of his family experience of the Holocaust. It was printed on an HP Indigo: a short run of 65 copies (soft-cover, perfect bound), just for the family and close friends. Read the rest of this entry »
Posted in New Technology | Comments Off on Book Printing: What You Lose in Moving from Print Books to E-Books
October 30th, 2013
Posted in Large-Format Printing | Comments Off on Large Format Printing: After You Print It, What Next?
Large format inkjet printers are all the rage these days, with environmental graphics, vehicle graphics, and point of purchase signage sprouting up all over the nation. The custom printing process seems rather straightforward, albeit increasingly fast and accurate. But what happens after you print your job? Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: After You Print It, What Next?
October 25th, 2013
Posted in Large-Format Printing | Comments Off on Large Format Printing: Cosmetics Environmental Design
In addition to installing “standees” and large format print signage at movie theaters, my fiancee and I install environmental displays for a high-end cosmetics firm. As an example of large format printing, custom screen printing, and the overall marketing effect of a sophisticated environment, I have found these installations to be very instructive. Read the rest of this entry »
Posted in Large-Format Printing | Comments Off on Large Format Printing: Cosmetics Environmental Design
October 19th, 2013
Posted in Integrated Marketing | Comments Off on Book Printing: Print Brokering Book Case Study
An associate of mine is an importer/exporter. He has a source in China for LCD books: small marketing booklets with a video screen imbedded in the inside back cover, along with speakers, volume controls, rechargeable batteries, and all the other components needed to play one or more videos (or replace the videos as needed). Read the rest of this entry »
Posted in Integrated Marketing | Comments Off on Book Printing: Print Brokering Book Case Study
October 14th, 2013
Posted in Paper and finishing | Comments Off on Commercial Printing: Primer on Folding and Scoring
Often as designers and print buyers, we’re so focused on the page design or the texture of the press sheet that we forget the physical properties of the custom printing paper itself. Here are some thoughts on paper folding and scoring, two elements of your print job that will be essential, but invisible to the reader, if done correctly. Read the rest of this entry »
Posted in Paper and finishing | Comments Off on Commercial Printing: Primer on Folding and Scoring