August 24th, 2020
Posted in Design | Comments Off on Book Printing: Visually Organizing a Print Book
People’s attention spans seem to be getting shorter. Too many things to see. Too many things to read. All these visuals coming at you at once.
When I was in school, textbooks had a few photos, charts, and graphs, but mostly I read page upon page of straight text. Read the rest of this entry »
Posted in Design | Comments Off on Book Printing: Visually Organizing a Print Book
August 16th, 2020
Posted in PrintBuying, Scheduling | 2 Comments »

Purchased from … www.depositphotos.com
“The luxury of time.” Who has it anymore? Everything is a rush. Under the assumption that mistakes occur when you rush through something, if you buy commercial printing for a living, it’s vital to consider all facets of the job you’re producing and leave adequate lead time for each component. Read the rest of this entry »
Posted in PrintBuying, Scheduling | 2 Comments »
August 10th, 2020
Posted in Business Cards | Comments Off on Glossy Or Matte: What Should I Know About Each Type Of Coated Paper

When creating print media for your business, you often have the option to choose from three different types of paper. Most commonly you will want regular stock paper, but for publications that are made to impress audiences, you can also choose one of two types of coated paper; either matte paper or glossy paper.
Both matte and glossy paper are appealing in their own ways and are used for business cards, brochures, postcards, catalogs, calendars, stationary, and more. If you are gravitating towards using a coated paper for your materials but aren’t sure which one to pick, here are the key differences you would notice when printing with each from online printing websites. Read the rest of this entry »
Posted in Business Cards | Comments Off on Glossy Or Matte: What Should I Know About Each Type Of Coated Paper
August 9th, 2020
Posted in Printing | Comments Off on Commercial Printing: Four Print Jobs, One New Client
I recently had the opportunity to provide pricing for four new custom printing jobs for a prospective client. It’s a writers’ organization that provides educational and promotional services. This group was open to my interest as a commercial printing broker since I have produced perfect bound print books for one of theipackager members for almost ten years now. Read the rest of this entry »
Posted in Printing | Comments Off on Commercial Printing: Four Print Jobs, One New Client
August 7th, 2020
Posted in Printing | Comments Off on Infographic: 8 Different Types of Color Printing For Businesses

Have you ever come across an eye-catching banner outside a shop? What attracts your attention is not just the content, but the impact of color also. There are various options of color printing services that you can opt for. Banners are some of the most common types of promotional items used by businesses. Billboards can create a significant impact when created with perfection. Ensure that you opt for the right material to create a long-lasting impression. Book covers speak a lot about what they are about, about the authors and how people perceive them. Want to make brochures an identity of your brand? Ensure that they are printed using the finest quality of material. Read the rest of this entry »
Posted in Printing | Comments Off on Infographic: 8 Different Types of Color Printing For Businesses
August 7th, 2020
Posted in Business Cards, Printing | Comments Off on Business Card Color Tips for First-Time Businesses

Designing business cards for your company can be fun, but it also involves making many important decisions. While some business owners don’t find the appearance of business cards a priority, it is actually more important than many might think. Not only is what information on the card is vital, but also the colors.
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Posted in Business Cards, Printing | Comments Off on Business Card Color Tips for First-Time Businesses
August 7th, 2020
Posted in Flyer Printing | Comments Off on Online Flyer Printing as a Way to Market Your Business

Looking for small documents to market your business? It might be a good idea to consider online flyer printing at a reasonable cost for your company. This is just a one or two page document prepared on colorful paper to make your business attractive for customers. Companies understand that for such flyers to make business sense, they need to be priced at affordable rates, which is why they are prepared to offer you printing services from around the globe. Read the rest of this entry »
Posted in Flyer Printing | Comments Off on Online Flyer Printing as a Way to Market Your Business
July 27th, 2020
Posted in Digital Printing, Packaging | Comments Off on Custom Printing: Bacardi’s Direct Digital Bottle Printing

reproduction rights purchased from … www.depositphotos.com
When BACARDI does something, people pay attention. As a contemporary brand, BACARDI is stylish and sexy–on the cusp of the future. Read the rest of this entry »
Posted in Digital Printing, Packaging | Comments Off on Custom Printing: Bacardi’s Direct Digital Bottle Printing
July 21st, 2020
Posted in Advertising | Comments Off on 8 Ways Print Marketing Works for Creating Brand Buzzwords

Recognition is essential for the long-term success of a brand. If you are not focusing on print marketing, then you might be missing a lot on your marketing efforts. Print marketing materials help to develop a sense of legitimacy and authenticity. They represent your business physically. People trust printed materials. They represent the benefits offered by your brand. These materials help people to create a trustworthy image in the minds of the target audience. By using eye-catching designs, colors, images and fonts, you can assure your target audience that your brand is here to stay. Read the rest of this entry »
Posted in Advertising | Comments Off on 8 Ways Print Marketing Works for Creating Brand Buzzwords
July 20th, 2020
Posted in Printing | Comments Off on Commercial Printing: K&B Rapida 106 X–Offset Printing Is Still Alive

from https://www.koenig-bauer.com/en/products/sheetfed/sheetfed-offset/medium-format/rapida-106/
I’m always pleased when I see, in an increasingly digital world, that offset commercial printing is still relevant. Interestingly enough, this is because OEMs (original equipment manufacturers) are paying attention to their customers’ needs for speed, economy, and quality. Read the rest of this entry »
Posted in Printing | Comments Off on Commercial Printing: K&B Rapida 106 X–Offset Printing Is Still Alive