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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

PIE's staff is here to help the print buyer find competitive pricing and the right printer to do their job, and also to help the printing companies increase their revenues by providing numerous leads they can quote on and potentially get new business.

This is a free service to the print buyer. All you do is find the appropriate bid request form, fill it out, and it is emailed out to the printing companies who do that type of printing work. The printers best qualified to do your job, will email you pricing and if you decide to print your job through one of these print vendors, you contact them directly.

We have kept the PIE system simple -- we get a monthly fee from the commercial printers who belong to our service. Once the bid request is submitted, all interactions are between the print buyers and the printers.

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Online Flyer Printing as a Way to Market Your Business


Looking for small documents to market your business? It might be a good idea to consider online flyer printing at a reasonable cost for your company. This is just a one or two page document prepared on colorful paper to make your business attractive for customers. Companies understand that for such flyers to make business sense, they need to be priced at affordable rates, which is why they are prepared to offer you printing services from around the globe.

Uses of flyers

Online flyer printing will not just be suitable for the following, but for many types of sheets:

  • Different types of data sheets
  • Marketing collaterals
  • Price lists
  • Product sheets
  • Handouts for trade shows
  • Descriptions of homes
  • Schemes on new cars
  • Home delivery restaurant menus
  • Media kits

Best ways to design flyers

Here are a few tips that should help you get the maximum benefits from your flyers:

  • The brand logo must be present on the flyer, to create maximum impact
  • Color images do a good job of attracting the public. Use color on the flyer as far as possible.
  • Provide a compelling message which is free from spelling and grammar errors
  • It may be a good idea to try an alternative idea to deliver a brand’s message. A good idea would be to have a backup flyer design.

You do not have to go with the design being provided by the printing vendor. There is an option for you to submit your own design (if you have one) and getting it printed. In other words, there is clearly more than one option for creativity.

Affordable prices

Just like you, there are heads of many other companies who are also looking for the most affordable prices in the market, albeit with good quality. There are print companies which give you an option to choose from vendors around the world, where you get the pick the one who perfectly matches your quality and budget requirement. You do not have to pay the printing company which arranges this match, as it is already being paid by other printing vendors. This is typically a win-win situation for both the company getting the contract and its new customer.

For many families around the world, pharmacy and grocery ads are still being sorted out as per seasonal interest and need, and shoppers use these flyers despite the current Covid-19 pandemic. Of course, the sad reality right now is that the number of flyers has gone down, but there is clearly going to a return towards printed flyers very soon. But the convenience of being able to compare brands and prices on the flyer is hard to match on ecommerce stores. It is also a good way of getting away from the screen, which most of us are using all the time these days.

Any retailer who stops producing flyers may give an impression that he or she has stopped caring for the customer. In other words, flyers will surely be visible in a post-Covid world.

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