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Printing Industry Exchange ( is pleased to have Steven Waxman writing and managing the Printing Industry Blog. As a printing consultant, Steven teaches corporations how to save money buying printing, brokers printing services, and teaches prepress techniques. Steven has been in the printing industry for thirty-three years working as a writer, editor, print buyer, photographer, graphic designer, art director, and production manager.

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The Printing Industry Exchange (PIE) staff are experienced individuals within the printing industry that are dedicated to helping and maintaining a high standard of ethics in this business. We are a privately owned company with principals in the business having a combined total of 103 years experience in the printing industry.

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Business Card Color Tips for First-Time Businesses

Business Card

Designing business cards for your company can be fun, but it also involves making many important decisions. While some business owners don’t find the appearance of business cards a priority, it is actually more important than many might think. Not only is what information on the card is vital, but also the colors.

Regardless of what your business goals are, having a business card with the right colors, in addition to the right use of color, will make it all the more likely to generate more business, whether you are looking to get customers to make purchases or business partners make deals.

If you aren’t sure what your design should be when ordering online card printing services, there is a quick way you can get started below:

1.Your Logo

If your company has a logo, or even a signature typeface, it should be the starting point for your branding and color choices. When you include your logo onto your business cards, you will need to choose colors that will work with it nicely. If your logo is green, for example, it would be ideal to choose additional colors for your business card that are either adjacent or complementary on the color wheel. For instance, you can consider a light or dark green background for your green logo, or choose the color opposite of green, that being red. There are no rules saying what colors can and cannot be chosen, but if you do not have a corporate color scheme, you typically need to create one, starting with your logo.

2.Choose How Much Color Your Cards Will Have

After you pick which colors you want to use for your business cards, it is also important to decide how much of those colors you want to use and where they go. You can decide to have colors filling the entire card, or just parts of the card to highlight certain sections of it. Businesses use color, or lack thereof, to create contrasts that make their cards not just beautiful to look at, but easy to read and focus on. Another concept that many companies adopt is having a double-sided card with one side being left plain white with all the person’s contact information, and the other sporting a fully-colored design.

3.Consider Your Font Choices

When choosing fonts and typefaces that display text and information, contrast is highly important. If you are working with light-colored backgrounds, black should be the color by default, or another dark color that ties into your color scheme. Readability is also crucial when choosing fonts, so if you are choosing a script font or a thin one, be sure it is large enough to read. Fonts that are thick and bold can be read in smaller sizes.

4. Decide on The Type of Paper

Believe it or not, but the kind of paper that you use for business cards can also affect the color of them. There are typically three types of paper used for business cards: Regular stock, matte, and glossy. Glossy paper gives off a sheen that makes it look high-class, but can be hard to see when light reflects off of it. Matte paper looks very smooth and appealing, but will depend upon your graphic design in being appropriate. Regular stock is often the choice many businesses go with to avoid any gimmicks and just want design.


If you aren’t sure what graphics to have on your business card, you should simply start with the colors on your logo and branding and work from there.

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